LONDON – Ad revenues at News International, publisher of The Times and The Sun, were up 10% year on year in the three months to the end of March 2010 though circulation revenue declined 4% over the same period.
LONDON – Argos is to follow in the wake of Pepsi and Tic Tac by basing its summer marketing activity on ambush tactics around the FIFA World Cup.
LONDON – Facebook, Dennis Publishing and The Financial Times will be among the teams going head-to-head in this summer’s real footballing extravaganza, The Media Sales Cup.
LONDON – Simple is preparing to take on market-leader Johnson & Johnson in the baby sector with a ‘natural’ positioning to appeal to mothers.
LONDON – Virgin Holidays is rolling out a marketing drive based on the concept of ‘Rockstar Service’ to emphasise the quality of its customer care.
LONDON – Diageo is to run its first ad campaign for Grand Marnier since securing the European distribution and marketing rights for the brand last year.
LONDON – Renault has suffered its second advertising ban in a month, after a viewer complained it was using French rather than UK figures to make the claim that one of its electric cars reduces CO2 emissions by least 90%.
LONDON – Npower has hired England cricket captain Andrew Strauss to front a campaign for its Hometeam 50 insurance policy.
LONDON – Pringles is promoting its ‘sharing’ positioning with a light-hearted campaign that pokes fun at social media fanatics.
Voici la nouvelle campagne de publicité très impactante pour l’association du Samu Social, réalisée par l’agence Publicis Conseil. La baseline “Plus on vit dans la rue, moins on a de chance d’en sortir”, sur une direction artistique d’Alexandra Offe et des clichés de Marc Paeps.
En grand format : Samu Social 1 – Samu Social 2 – Samu Social 3
LONDON – VisitBritain is looking to instil a greater ’emotional’ appeal in its international tourism marketing, in the build-up to the London 2012 Olympic Games.
LONDON – Procter and Gamble (P&G) is in talks to become an international sponsor of the London 2012 Olympic Games.
LONDON – Toyota is launching a £20m pan-European ad campaign showcasing its workforce, in an effort to restore confidence following the crisis over its vehicles’ safety earlier this year.
“When sleepy, the best ideas may not seem to be. Nescafé.”
Advertising Agency: McCann Erickson, Lima, Peru
Creative Directors: Ricardo Mares, Mauricio Fernandez-Maldonado
Art Director: Nicolás Romanó
Copywriter: Alejandro Guzmán
Photographer: Pixel Studio
Published: April 2010
The objective was to present a new line of dog food with full vitamins, so we were searching places where owners and their dogs spent a lot of time and we came up with an idea to put a few dogs in those places, but they had tied up in their neck a human arm so we can prove the power and strength of the new dog food.
Advertising Agency: Mayo Draft FCB, Peru
General Creative Directors: Ricardo Ortiz, Germán Garrido
Creative Director: Alejandro “Lato” La Torre
Art Director: Jorge Romero
Copywriter: Alejandro “Lato” La Torre
BTL Executive: Sandra Goicochea
“Cool down quickly. LG TS-H2428 Air Conditioner with Jet Cool Technology.”
Advertising Agency: Young & Rubicam, New York, USA
Global Executive Creative Director: Tony Granger
Executive Creative Directors: Scott Vitrone and Ian Reichenthal
Global Creative Director: Darren Moran
Assistant Creative Directors: Menno Kluin and Graeme Hall
Art Director: Michael Schachtner
Copywriter: Julia Neumann
Global Account Director: Mike Acken
Account Executives: Michael Wong, Paula Ventura, Sabine Haemmerle
Art Buyer: Maggy Lynch-Hartley
Photographer/Designer: Dimitri Daniloff
Set Designer: Herve Sauvage
Hair and Make-up Artist: Corinne Gues
Post Production: Sparklink
Agency Digital Artist: Raul Pardo
Image Limited’s investment in Pearl & Dean will allow the cinema market to make the most of digital and 3D advertising opportunities, says Stephen Brook
(TrendHunter.com) Mavi Staiano has taken everyone’s favorite pastime, Facebook stalking, a little bit further. After hours and hours of online stalking, she has collected over 5,000 images and screen shots of random Facebookers.…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
