LONDON – The public’s attitude to BP in the wake of the oil spill in the Gulf of Mexico is forgiving rather than rancorous, according to people interviewed in the latest BR Video.
LONDON – Cadbury has appointed internal candidate Margaret Jobling, head of marketing for its Dairy Milk brand, as its interim marketing director, replacing Phil Rumbol.
Advertising Agency: TBWA\Istanbul, Turkey
Executive Creative Director::Ilkay Gürpinar
Creative Director: Emre Kaplan
Art Director: Gamze Ichedef
Copywriter: Ilkay Gurpinar
Account Director: Asli Ceren Aksak
LONDON – Coca-Cola is launching a remix of the Don Fardon track ‘I’m Alive’ on iTunes next week (6 June), which has been used on the advertising campaign for the relaunch of its 5 Alive brand.
LONDON – The Football League is looking for its first official timing and technology partner for the start of the 2010/11 season.
hit that nail square on the head!
great art direction! great campaign!
Dans le cadre de son diplôme à Rhode Island School of Design, voici le court film Paper Dreams réalisé par l’étudiant Kenneth Onulak en s’inspirant du poème d’Edgar Allan Poe “A Dream within a Dream”. Une animation avec une seule feuille de papier à découvrir dans la suite.
“Lets not be the joke of the universe. Make Earth Proud.”
Advertising Agency: FoxP2, Cape Town, South Africa
Executive Creative Directors: Andrew Whitehouse, Justin Gomes
Creative Directors: Andrew Whitehouse, Justin Gomes
Art Directors: Ryan Barkhuizen, Clement Langlais, Andrew Whitehouse
Copywriters: Justin Osburn, Clement Langlais
Illustrators: Ryan Barkhuizen, Clement Langlais, Andrew Whitehouse, David Whitehouse (Nine Degrees)
Seen yesterday in London in Highbury and Islington, a bicycle parked with a billboard fixed on the seat.
The billboard is for an healthy food brand. Good to associate it with a bike and you can park it on the most expensive media place for free ;-).
Even without money you can great[…]
(TrendHunter.com) Despite the fact that you may be on a nice relaxing vacation, that doesn’t mean you are on a vacation from the epidemic known as photobombs.
The vacation photobomb may even be more deadly than most others,…
Advertised brand: Slum Children Education Programme/ HOPE worldwide INDIA
Advert title(s): Old is the New New
Category: Guerrilla Marketing
Advertising Agency (Name, City, Country): Dentsu Marcom Pvt Ltd, Gurgaon, India
Executive Creative Director: Nitin Suri
Assocaite Creative Director / Art Director: Dalip Singh
Copywriter: Robin Thomas, Dalip Singh
Photographer: Hardesh Dhingra, Anil Chawla, Dalip Singh
Challenge
Inspire people to donate old books for ‘Slum Children Education Programme’.
Solution
Our idea was based on a simple thought that “An old book is new to people who haven’t read it”. To execute the idea, we gathered several old books and packaged them exactly like new ones. Wrapped in transparent plastic sheets, the books were placed among the new books in about 50 popular book shops in Delhi, India. On stumbling upon the old books every reader was greeted with an inspiring message that urged him to donate his old books. The response was delightful. Hundreds felt touched and registered. The idea acted as a trigger, readers who could see the difference, could make a difference.
THE MESSAGE ON THE STICKER READ :
FOR MANY, YOUR OLD BOOK IS AS GOOD AS NEW.
DONATE AN OLD BOOK TODAY.
(TrendHunter.com) I couldn’t be more excited to see the bodacious babe Crystal Renn rock out in the TUSH Magazine ‘Size Matters’ editorial. In the cut throat industry of modeling, it has become the norm to see twig-sized…
Beautiful art direction but I’m lost and at a loss.
Why the European monuments? Was the big insight that people want a small nippy car to travel around Europe in? That’s gotta be a small target market…
If your point-of-difference is really speed or nippiness (hmmm) there are a million better ways to punch that point home to the boy racer brigade than get all arty and over-subtle on them.
LONDON – The Advertising Standards Authority (ASA) has banned a series of print ads for luxury fashion brand Louis Vuitton, ruling they mislead consumers into thinking its products are hand-made.
NEW YORK (AdAge.com) — Wired magazine has introduced its much-anticipated iPad edition, a slick $4.99 app that was built by Adobe despite Apple's midstream ban on software written with Adobe's Flash platform. Adobe wound up writing the code in Objective-C, an Apple-approved language.
(TrendHunter.com) The photomentary ’20 Worst Drinks in America’ is a shockingly real way to create initiative among people to change their current diet.
You know you have a problem when the drink you are consuming has…
(TrendHunter.com) I am not surprised by these Japanese Lady Gaga fans. I mean, they are just as devout to their pop-star diva as I am to Liza Minnelli–okay, they are WAY more devout then I am.
Check these ladies out,…
NEW YORK (AdAge.com) — After two years as global president of Omnicom Group's Rapp, Paul Price is leaving the direct shop to run a New York-based branding and design firm called Creative Realities.
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