Hasta La Creative!

“Three of a kind vs Pair of Kings.”

Advertising Agency: La chose, France
Creative Director: Pascal Grégoire
Art Director: Mathieu Dubray
Copywriter / Designer: Tanguy Gallis
Agency Account Executives: Alain Roussel Bérengère Mangin
Project Manager: Gareth Thomas
Photographer: Jean Yves Lemoigne
Published: March 2010

É possível que a última produção de James Cameron tenha inspirado algumas marcas?

Não sei. Mas uma coisa é fato: há um maior interesse pela tecnologia 3D, também na comunicação.

De um tempo pra cá tenho observado um aumento no uso das mídias interativas por parte dos anunciantes de varejo/moda, que buscam modernizar a sua comunicação.

Ralph Lauren e Diesel são alguns exemplos legais.

Mixando a interatividade e o 3D, a australiana Jays Jays lançou um site interativo, convidando o usuário a utilizar óculos 3D para ampliar sua experiência com todo o catálogo virtual da marca de roupas. Os óculos estarão disponíveis nas lojas da Jays Jays, espalhadas por toda a Austrália. Um excelente uso da tecnologia.

(TrendHunter.com) Talented French artist Caroline Sciancalepore has come up with an innovative way to make a statement about the tortuous footwear women wear on a daily basis. Exaggerating the height of heels, Sciancalepore…

div class=”imageleft”a href=”http://www.adrants.com/images/idle_free-calgary.jpg”img alt=”idle_free-calgary.jpg” src=”http://www.adrants.com/images/idle_free-calgary-thumb.jpg” width=”150″ height=”84″ //a/div

So…that’s really all there is to say about this Canadian commercial from Idle Free Calgary.
Well, wait. Maybe we do have a thing or two to say about it.
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a href=”http://feedads.g.doubleclick.net/~a/lvi5O8gue_Vlw-9ySOeFOia2DFs/1/da”img src=”http://feedads.g.doubleclick.net/~a/lvi5O8gue_Vlw-9ySOeFOia2DFs/1/di” border=”0″ ismap=”true”/img/a/p

div class=”imageleft”a href=”http://www.adrants.com/images/garfield_then_now.jpg”img alt=”garfield_then_now.jpg” src=”http://www.adrants.com/images/garfield_then_now-thumb.jpg” width=”150″ height=”56″ //a/div

While reading Bob Garfield’s farewell piece today in Advertising Age, nothing really surprised us.
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a href=”http://feedads.g.doubleclick.net/~a/mdOX34hWuuJ4Vg17xpbjSAgmlZE/1/da”img src=”http://feedads.g.doubleclick.net/~a/mdOX34hWuuJ4Vg17xpbjSAgmlZE/1/di” border=”0″ ismap=”true”/img/a/p

“Will It Blend?” é certamente um dos grandes cases virais da década. Produzida desde 2006, a série de vídeos apresentada por Tom Dickinson, fundador da Blendtec, mostra que seu liquidificador anabolizado é capaz de triturar qualquer coisa.

A nova vítima você já sabe quem é. Um certo gadget hypado lançado no último sábado. Se você ainda nem decidiu se vai ou não comprar um iPad, então veja um ser transformado em fumaça enquanto pensa.

Post originalmente publicado no Brainstorm #9
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div class=”imageleft”a href=”http://www.adrants.com/images/bogusky_monty.jpg”img alt=”bogusky_monty.jpg” src=”http://www.adrants.com/images/bogusky_monty-thumb.jpg” width=”150″ height=”57″ //a/div

So Humungo has been born.
pa href=”http://feedads.g.doubleclick.net/~a/64roB21nhcqmzuan9-cJTKj6MMY/0/da”img src=”http://feedads.g.doubleclick.net/~a/64roB21nhcqmzuan9-cJTKj6MMY/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/64roB21nhcqmzuan9-cJTKj6MMY/1/da”img src=”http://feedads.g.doubleclick.net/~a/64roB21nhcqmzuan9-cJTKj6MMY/1/di” border=”0″ ismap=”true”/img/a/p

Oh please. More Terry Crews Old Spice commercial? Make it stop.
pa href=”http://feedads.g.doubleclick.net/~a/HZp4NMEbrT1d_le3y9as0bknqbY/0/da”img src=”http://feedads.g.doubleclick.net/~a/HZp4NMEbrT1d_le3y9as0bknqbY/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/HZp4NMEbrT1d_le3y9as0bknqbY/1/da”img src=”http://feedads.g.doubleclick.net/~a/HZp4NMEbrT1d_le3y9as0bknqbY/1/di” border=”0″ ismap=”true”/img/a/p

div class=”imageleft”a href=”http://www.adrants.com/images/community_america_credit.jpg”img alt=”community_america_credit.jpg” src=”http://www.adrants.com/images/community_america_credit-thumb.jpg” width=”150″ height=”84″ //a/div

CommunityAmerica Credit Union is out with a new Callahan Creek-created campaign.
pa href=”http://feedads.g.doubleclick.net/~a/YWcOeyvPEP4LJVCmM63HuUgorG4/0/da”img src=”http://feedads.g.doubleclick.net/~a/YWcOeyvPEP4LJVCmM63HuUgorG4/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/YWcOeyvPEP4LJVCmM63HuUgorG4/1/da”img src=”http://feedads.g.doubleclick.net/~a/YWcOeyvPEP4LJVCmM63HuUgorG4/1/di” border=”0″ ismap=”true”/img/a/p

NEW YORK (AdAge.com) — Three years after the Kelly Awards, the magazine industry's top honors for creativity and effectiveness in print advertising, dropped its big live presentation in favor of an online-only presentation, the live event is back.