Quality, aesthetics and authenticity, along with uniqueness, integrity, design and performance, represent today's "prestige" for high-end consumers. And their emerging values and brand motivations make them a more diverse group than one might assume.
Here are the top 11 predictions for what social media will look like in 2012. Some of these items exist today in their early stages, but this list is about what I believe will become the norm in 2012. Ultimately, share of voice, point of view and community influence will be more important than brand ownership — and marketers will need to get over it if they want to stay relevant in 2012.
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TBWA Toronto is out with a decidedly different car commercial for the Nissan Sentra SE-R.
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Bem vindos a nova fase de aplicativos mobile: os iPad Branded Apps (ou aplicativo de marcas para iPad).
Assim como acompanhamos a onda de aplicativos de marcas para iPhone e iPod, um terceiro elemento chega para cumprir os planos de inovação incessante da Apple.
O incansável Steve Jobs, antônimo de acomodação, sabe da importância dos aplicativos desenvolvidos por empresas parceiras para criar a tão aguardada “mágica” desta nova plataforma.
Grande parte dos desenvolvedores de aplicativos ainda não teve nem a oportunidade de tocar em um iPad, mas isso não quer dizer que eles não estão trabalhando na criação de softwares para a mais recente criação da Apple.
Alguns deles são marcas de fama e reconhecimento internacional.
A Gap, por exemplo, uma das grifes mais importantes do mundo, mergulhou de cabeça no novo produto da Apple, lançando um aplicativo gratuito que trará informações sobre a campanha global da marca, vídeos de desfiles, informações, entrevistas com respeitados estilistas do mundo da moda, além da possibilidade de fazer compras através do device.
Na última semana, rodou o mundo a notícia que o Netflix e a Marvel haviam sido as primeiras empresas em apostar no iPad. Ao contrário do que muitos afirmavam o Brasil não está muito atrasado em relação aos outros países. Ontem mesmo postei no Twitter a matéria informando sobre o lançamento do aplicativo do Estadão para o iPad. Já é o segundo veículo de comunicação nacional que investe nesta nova plataforma, depois do O Globo.
E por falar em O Globo, o veículo carioca comemorou a venda de sua primeira cota de patrocínio da versão para o iPad. A Fiat, através da Agência Click, foi quem esteve por trás desta parceria.
Parcerias como esta são vistas com bons olhos, principalmente nos Estados Unidos, onde o New York Times, pioneiro no lançamento de um aplicativo otimizado para iPad, anunciou que a Chase Sapphire, uma empresa de cartões de crédito, comprou o inventário de espaço comercial no iPad do título para os primeiros dois meses, enquanto que marcas como a FedEx, Buick, Unilever, Toyota e Oracle estão planejando comprar espaço nos aplicativos para iPad de jornais como Wall Street Journal, Newsweek, Time e a Reuters. Certamente, tudo isto acontece porque as empresas sentem a necessidade de inovar.
Atrair todo este desejo por um produto como o iPad, faz parte da histórica estratégia da Apple. Afinal, que outra marca consegue gerar tanto buzz em torno do lançamento de seu novo produto?
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Don’t you hate when you’re out on a date with a person you hope to be with well after dinner is over and you walk into the bathroom only to realize, after looking in the mirror, you’ve had a big piece of broccoli stuck in your teeth?
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div class=”imageleft”a href=”http://www.adrants.com/images/dennys_ChickenBandLeader.jpg”img alt=”dennys_ChickenBandLeader.jpg” src=”http://www.adrants.com/images/dennys_ChickenBandLeader-thumb.jpg” width=”150″ height=”85″ //a/div
Perhaps in reaction to the big chicken scare illustrated in Denny’s Super Bowl commercial, Denny’s felt the needed to do something nice for chickens after scaring the crap (eggs?) out of them.
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Intitulé Wonder-full, voici le nouveau spot de la campagne Samsung “Dedicated to Wonder” fortement axé sur leur nouveau téléviseur 3D grand public. Un travail réussi de l’agence Leo Burnett, une production du studio Rabbit, et enfin une post-production de Digital Domain.
LONDON – Disney-owned broadcaster ESPN has won the rights to distribute Premier League highlights to mobile phones from next season, beating current rights holder BSkyB.
LONDON – The Guardian is in discussions over outsourcing production of some of its in-house creative work including sponsored supplements, microsites and special-edition advertorials, as the media group looks to reduce its cost base.
LONDON – The Guardian is in discussions over outsourcing production of some of its in-house creative work and supplements, as the media group looks to reduce its cost base.
LONDON – Terrence Higgins Trust (THT), the HIV and sexual health charity, is launching a social media and advertising campaign inviting gay and bisexual men to discuss sex.
BBMG, New York, a branded and integrated marketing agency, is launching
The Collective, a private online community to connect socially conscious consumers with sustainable brands and causes. Working with Passenger, a Los Angeles-based social-software company, BBMG is creating a community of 2,000 "conscious consumers" who will help shape policies, practices, products and marketing efforts of a variety of causes and socially responsible companies in what BBMG calls the "Age of Co-Creativity."
LONDON – PepsiCo and Anheuser-Busch InBev are to pool their media buying in the US, but both say the agreement does not include the UK.
LONDON – Livability, the national disability charity, has appointed TDA to handle the advertising for its legacy fundraising work.
LONDON – Facebook has retaken the top spot from Comparethemarket.com’s iSimples in this week’s BR branded app chart, denying the meerkat a hat-trick of number one slots.
LONDON – Outdoor media owner Admedia has appointed four new sales people, Peter White, Neil Boyle, Matt Gardiner and Cedric Rouse, who will work across client, agency and specialist sales.
Un excellent travail par le photographe Chris Korbey, après plusieurs années de graphisme et de design. Basé au Texas, il collabore pour plusieurs clients comme Print Magazine ou New York Art Directors Club. Une sélection de mise en scène est à découvrir dans la suite.
LONDON – Dennis Publishing is launching a new bi-annual title called Prosper, which will be distributed alongside its flagship weekly title The Week.
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Move over Isaiah Mustafa. Step aside Terry Crews. There’s two new hunks…uh…hotties in town to pimp Old Spice.
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Novo site da japonesa Uniqlo cria um catálogo baseado nas últimas atualizações do seu Twitter. Experimente. Com direito a trilha sonora.
Post originalmente publicado no Brainstorm #9
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This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
