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| THE ORIGINAL? Sexy Magazine – 1997 “We know what goes on in a man’s mind” Source : BRONZE LION Agency : Fischer Justus Total (Brazil) |
LESS ORIGINAL : FHM Magazine – 2009 Source : One Show Book Merit Agency : Ogilvy & Mather (Singapore) |
| Reprendre un Lion de Bronze… voilà qui n’est pas très “intelligent”. On peut vraiment dire qu’ils ne se sont pas trop creusés les méninges. |
By acknowledging that a large and growing swath of younger Latinos are consuming media in both English and Spanish we are not giving way to "assimilation to the general market" as some in the community would be quick to say. The reality is that today, one can be 100% Latino and 100% American at the same time. And that our identities are much more complex than how we are defined by simple demographics or language usage.
LONDON – Analysis of more than one million online discussions by Starcom Mediavest Group put Nick Clegg as a clear winner in last night’s televised election debate.
Coup de coeur pour les visuels et les productions de l’artiste freelance russe Olga Feldman. Des illustrations remarquables travaillées à l’aide de la 3D pour des rendus époustouflants, colorés et recherchés. Plus de visuels dans la suite de l’article.
LONDON – ESPN, the sports broadcaster, is preparing to launch a viral advertising campaign to promote its football coverage of the Premier League and the FA Cup later this month.
LONDON – RadioCentre, the trade body for the commercial radio industry, has called for greater deregulation of local commercial radio than was announced by broadcast regulator Ofcom yesterday.
LONDON – Playfish, the online games specialist recently acquired by Electronic Arts, has signed up full service digital agency TBG to manage its US and European media spend across social network Facebook.
Footballers have a flutter on the Grand National, volcanic ash strands Mirror executives in Madrid, Neil Jones goes downhill fast, and Romeo and Juliet share their love on Twitter
A temporada de premiações está entre nós e sexta-feira é dia de filosofia de boteco no B#9. Como acontece todo ano a patrulha dos caça-fantasmas estará de olho nos indicados e premiados em festivais nacionais e internacionais.
Quando a mídia era uma coisa mais fácil de rotular — filme, print, promo… — a tarefa identificar um fantasma também era bem mais tranquila. Aquele filminho que só passou na madruga, aquela ação que só falou com 5 pessoas, o fantasma era expressão máxima da publicidade-feita-só-para-publicitários.
Só que no mundo online — adivinha? — nada é tão simples (como se já não bastasse todo o resto que complicou no online). Então, filósofos de blog, o que é preciso para termos um fantasma online? Ou o que é preciso para que alguma coisa não seja considerada um fantasma?
Um fantasma online é reconhecido pela sua audiência? Pelo orçamento? Pela presença ou ausência de mídia? Mal ou bem alguém vai ver o seu site, então nada mais é fantasma? E aquele projeto que você sempre sonhou em fazer, botou a marca do seu cliente mas nem cobrou? E aquela brincadeira que a galera da programação fez quando estava sem job?
Muitas peças mostradas durante o ano aqui mesmo no Brainstorm #9 podem, dependendo da ótica, serem chamadas de fantasmas. Um exemplo bem recente, é a ação da conta de bar de US$ 73.000, bastante discutida no comentários. E essas aparições de marcas no Chatroulette? Talvez algum trabalho seu até seja considerado por aí um fantasma e você nem saiba.
Então conta aí… e traz mais uma rodada.
(ilutra de docpop)
Post originalmente publicado no Brainstorm #9
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NEW YORK (AdAge.com) — Saatchi & Saatchi Chief Creative Officer Gerry Graf has quit the agency to start his own agency venture.
“The bizarre case of Vladimir, who waketh up midnight. The first italian magazine of dark, gothic, electro, industrial music and culture. Ritual. Your dark side.”
“The weird and dreadful passion of Morgana, who had no friends. The first italian magazine of dark, gothic, electro, industrial music and culture. Ritual. Your dark side.”
“The ghoulish and gloomy story of Melissa and Mircalla, who never had the chance of being sisters. The first italian magazine of dark, gothic, electro, industrial music and culture. Ritual. Your dark side.”
Advertising Agency: Ogilvy & Mather, Rome, Italy
Executive Creative Director: Roberto Greco
Creative director: Elisa Pazi
Art Directors: Chiara Catalani, Elisa Pazi
Copywriter: Elisa Pazi
Photographer: Winkler+Noah
LONDON – Nearly 70% of consumers lack brand loyalty when looking online for a new car, according to a new report by motor specialist Auto Trader.
LONDON – Pop artist Peter Blake has created an artwork to celebrate the launch of the new Adidas Chelsea home shirt, supported by a microsite, video and social media campaign created by integrated agency Iris.
LONDON – Guardian News & Media’s newly revamped Sunday newspaper The Observer continues to lose circulation faster than any of its rivals, according to today’s ABC figures for March.
(TrendHunter.com) For the day of April 15th, these are the Top 20 trends, which include Catwoman Supermodels, Mythical Creature Taxidermy and Perfectly Symmetrical Ads. The rankings are based on hundreds of thousands of…
LONDON – McCoy’s is embarking on a football-focused digital and mobile promotional campaign, ahead of the FIFA World Cup in South Africa.
March proved to be another tough month for quality daily newspapers in the UK, with large annual circulation falls across-the-board, although coverage surrounding the sale of The Independent helped achieve its first uplift of the year.
(TrendHunter.com) Most top fashion designers are known for being “quite the character.” Well the Spanish Elle Disney versions of fashion designers are featured in the magazine’s latest issue.
So many of the fashion industry’s…
LONDON – Alexander Lebedev, the incoming owner of The Independent, will be pleased to note that his newly acquired daily newspaper posted its first circulation rise of the year, according to the latest figures from ABCs.
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