In this video from inside the H&M store, these girls are waiting for the H&M doors to open for the launch of Sonia Rykiel clothing collection.
They are totally hysterical and the staff looks scary about the crowd.
Advertiser: H&M Sonia Rykiel
via Vincent
LONDON – Nuts and Zoo recorded dramatic drops in readership in the second half of last year, according to the latest National Readership Survey.
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We wish we could have unearthed this ourselves but credit goes to AdWeek’s Barbara Lippert…or whomever sent it to her…for finding this semi-hilarious spoof of the Old Spice I’m on a Horse commercial.
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In this video, bikers are displaying personnal information about their lives with neon lights…
Think Biker
Advertiser: The Department for Transport
Agency: Abbott Mead Vickers BBDO
Existem muitas vantagens quando se investe em Branded Content. Mas a principal delas é fazer com que o consumidor tenha o controle sobre sua experiência com a marca.
Em uma tentativa de acabar com a barreira entre o comercial, o conteúdo e o entretenimento, a disciplina surgiu em uma época onde já havia necessidades de se criar novos meios para impactar as pessoas.
Com o passar do tempo veio a popularização e o avanço da internet e dos meios interativos. Desde então, as marcas não pensam apenas em construir conteúdos relevantes, mas ampliar as possibilidades de interação e colaboração. Se o futuro da disciplina caminha no sentido da interação obrigatória, é difícil dizer, até porque não tenho uma bola de cristal. Mas é o que parece após analisar o contexto das últimas ações.
Visitando o The Moodie Report, neste domingo, acabei conhecendo uma nova iniciativa da LVMH (Louis Vuitton Möet Hennessy). A marca de luxo está decidida em apostar em conteúdo sem esquecer-se de entregar uma experiência mais democrática, mais livre aos seus consumidores.
O www.nowness.com é uma plataforma de inspiração e visualização online das últimas informações sobre moda, arte, cinema, música, design e luxo (temas relacionados à identidade da marca) no formato de slides, curtas, documentários, artigos e ferramentas interativas. Tudo alimentado por importantes artistas, criativos, designers e especialistas, uma curadoria alinhada globalmente que agrega profissionais de dentro e de fora do grupo LVMH.
Aos que visitam o novo site da LVMH, será permitida uma experiência personalizada, graças a um software adaptado ao site que detecta os maiores interesses dos usuários.
Une montre innovante et tactile baptisée “Aurora Watch”, par le designer Jihun Yeom. Dotée d’un simple cadre, l’heure s’affiche directement sur le poignet. Les aiguilles sont présentes sous la forme d’un laser : le faisceau rouge pour les minutes, le bleu pour les heures.
(TrendHunter.com) I love the Julia Galdo ‘Color Steps’ setting. Simple, retro, obviously colorful, it creates postcard-like images while not taking away from the statuesque models or the clothes they are showcasing.
Shot…
“Run before it’s over.”
Advertising Agency: OpusMúltipla, Curitiba, Brazil
Creative Director: Denilson Pucci, Renato Cavalher
Art Director: Pericles Mores Kwiatkowski
Copywriter: Diego Pianaro
Photographer: Antônio Wolff
Advertising Agency: Duval Guillaume Brussels, Belgium
Creative Directors: Peter Ampe, Katrien Bottez
Art Directors: Yigit Unan, Geert de Rocker
Copywriters: Robin Stam, Tom Berth
Published: January 2010
“Pulpfiction Books. Where pulp lives.”
Advertising Agency: Cundari Advertising, Toronto, Canada
Chief Creative Officer: Brent Choi
Creative Director: Andy Manson
Head of Art: Andy McKay
Writer: Andy Manson
Art Director: Andy McKay
Typographer: John Ireland
Photographer: George Kanellakis
Retoucher: George Kanellakis
LONDON – The Department of Health has appointed Delaney Lund Knox Warren to handle an advertising campaign, which highlights the issues caused by dementia.
LONDON – The AA is moving into the home services business with the launch of an emergency cover policy and a plumbing and electrician callout service.
LONDON – The Conservative Party has launched its own general election iPhone app.
Last year’s awards night belonged to the newly crowned Media Agency of the Year Mediedge:cia, while MediaCom scooped the Grand Prix and TalkSport partied so hard after winning the Media Brand of the Year award they “misplaced” their trophies…
NEW YORK (AdAge.com) — Omnicom Group on Monday is putting a number of former BBDO Detroit staffers back to work with the launch of a new retail-focused shop called Retail 3. Half of the 52-person agency is made up of former BBDO Detroit employees, including Harold Kobakof, president of Retail 3 and former chief retail officer at the shuttered shop.
LONDON – A £3.5 million integrated advertising campaign urging car drivers to look out for motorbikes sees the Department of Transport switch tactics from depicting crashes to humanising the bike riders.
LONDON – Time Warner’s Turner Broadcasting pre-school children’s TV channel Cartoonito will be available to Virgin Media TV subscribers from April.
LONDON – The Sun is offering adult thrill-seekers free tickets to Alton Towers theme park, and is promoting the deal through a TV ad created by WCRS.
LONDON – AOL has sold its affiliate marketing network Buy.at to UK network Digital Window for an undisclosed sum.
LONDON – Monarch, the airline company, is sponsoring a giveaway on Magic 105.4 of 100 flights during March.
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