LONDON – Coke Zero’s share of the UK cola market has dropped to its lowest level since the first six months after its launch in 2006, according to figures obtained by Marketing.
LONDON – InterCasino has rolled out a brand-building TV and digital campaign around a promotion offering the chance to win a space trip, in an attempt to differentiate itself from other online gaming operators.
The sexy Paris Hilton is back in a hot video for a Brazilian beer ad that has been banned in Brazil.
Advertiser: Devassa
Beautiful video for the Skoda car with a virtuoso playing music with crystal glasses.
Advertiser: Skoda
A peek at the media diary of Stylist publisher Glenda Marchant in the run-up to London Fashion Week
(TrendHunter.com) For the day of March 1st, these are the Top 20 trends, which include Adorable Dolltography, Herbivore Phone Covers and Shadow Tattoography. The rankings are based on hundreds of thousands of views and…
(TrendHunter.com) The Parisian department store Printemps Haussmann has created a dazzling ‘Alice in Wonderland’ tribute. The department store is all revved up for the premiere of Tim Burton’s latest fairytale feature with…
LOS ANGELES (AdAge.com) — While the so-called "Twitter effect" and its impact on a movie's box office remains enigmatic at best for most studios, Lionsgate is hoping its latest social-media marketing milestone will put them one step closer to a solution. Lionsgate will become the first advertiser to sync up its sponsored brand pages on YouTube, Facebook and MySpace under one platform to promote its upcoming comic-book movie "Kick-Ass," out April 16.
(TrendHunter.com) This is definitely one of the most clever advertisements I have seen in a long time. I don’t even care about the semi-creepy visuals, this campaign has some great bizzare humor. The INDT campaign sticks…
“Extremely long brush. extremely long lashes. LashBlast Length mascara.”
To showcase the category’s largest brush, a new media space was created – the subway exit turnstiles themselves. Dramatizing the benefit of LashBlast Length, the exit turnstiles were wrapped in yellow to look like an extremely long brush, and the crossbars were wrapped in black to demonstrate the extremely long lashes you get as a result of using the mascara.
Advertising Agency: Saatchi & Saatchi, Canada
Creative Director: Brett Channer
Art Director: Basil Douglas Cowieson
Copywriters: Tal Wagman, Lyranda Martin-Evans
Account Directors: Kathy McLay, Yael Marantz
Published: February 2010
“Tuatara can focus their eyes independently, so they can see here and here at the same time. Get closer with Zoom tours.”
Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Director: Jeremy Taine
Creative Directors: Basil Christensen, Damon O’Leary
Senior Art Director: Nic Hall
Creatives: Freddie Coltart, Harry Singh
Click Image To Enlarge
Advertising Agency: Memac Ogilvy, Dubai
Creative Director: Ramzi Moutran
Art Director: Rafael Rizuto
Copywriter: Sascha Kuntze
Via [AdsOfTheWrold]
BANGKOK (AdAge.com) — Thanks to Thailand's stormy political outlook, which could easily turn violent, AdFest has cancelled this month's festival, one of Asia's top annual gatherings for the ad industry, but hopes to re-schedule the event in May.
Based on interviews conducted with agency people at all levels, one thing is clear when it comes to employee turnover: Money is not the real issue.
(TrendHunter.com) It’s definitely nice to wake up to some hearty toast in the morning, not to mention a cheery face. Imagine just how good your morning will be if you combined the two with the Smile Cooking Toaster!
Designed…
Un court-film réalisé et shooté par Sam O’Hare en technique tilt-shift, afin de montrer une journée dans la ville de New-York sous la forme d’une construction miniature. Une captation réalisée avec un Nikon D3, et une bande son composée par Rosi Golan et Alex Wong.
SAN FRANCISCO (AdAge.com) — The top challenge, or perhaps the top threat, to media agencies right now is the conflict between advertisers' simultaneous demands for ever-better results and ever-lower costs, Marc Goldstein told the 4A's leadership and media conference in San Francisco on Monday.
 |
 |
| THE ORIGINAL? Evonik Chemicals – 05/2008 Claim : “who helps your teeth shine so white?” Source : Adsoftheworld Agency : KNSK Hamburg (Germany) |
LESS ORIGINAL : Trident “long lasting whiteness” – 04/2009 Source : Cannes Archive Online Agency : JWT (Morocco) |
| Dent pour dent identique! Une bien croustillante ressemblance… Une idée, qui elle, n’a pas pris une ride. |
Being brilliant marketers that we are, we sure do a bad job of marketing ourselves to our fellows, don't we? Oh, I know there are exceptions, and you've probably got vivid memories of sharing some idea or a huddle on fourth and inches, but we're out of sync with one another more often than not.
Os franceses fãs de esporte ganharam um novo espaço de entretenimento na internet idealizado pela Decathlon.
Sua plataforma irreverente e extrovertida permite fazer com que os usuários criem seus próprios avatares 3D.
Repleto de conteúdo, como dicas de exercícios e bem-estar, por exemplo, o Restez en Forme, ou Fique em Forma, também pode ser considerado uma rede social, já que é possível personalizar e compartilhar sua agenda pessoal/semanal com outros membros.
Não é a primeira vez que a Decathlon aposta em conteúdo online. Confira (aqui) o post sobre o Toutes en Forme.
A criação é da francesa PéoLéo, especializada em projetos interativos.
:: Dica do leitor Raphael Michelleti.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
