Hasta La Creative!

O gráfico abaixo, realizado pelo Hollywood.com, mostra como as indicações ao Oscar influenciou na bilheteria dos ganhadores da estatueta de Melhor Filme, durante os últimos 10 anos.

Em alguns casos, a ajuda é pequena, como em 2004 com “O Senhor dos Anéis: O Retorno do Rei” ou “Os Infiltrados” em 2007. Em outros, como “Menina de Ouro” e “Quem Quer Ser Um Milionário?”, a arrecadação pós-Oscar chega a representar 90% do total.

“Titanic”, a segunda maior bilheteria do cinema (sem a correção inflacionária), teve quase metade de seus ganhos após as 14 indicações ao Oscar em 1998.

É a prova de que além de prestígio e o nome marcado na história do cinema, o Oscar rende dinheiro. Milhões de dólares que passariam longe se o filme tivesse sido esnobado pela Academia.

No próximo domingo, dia 7, acontece a 82º cerimônia do Oscar. Eu torço por uma vitória bastante improvável de “Distrito 9″, “Up” ou “Um Homem Sério”.

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Remember that amazing video Honda did back in the day? The one that took something north of 600 takes to get right? Well, State Farm has sponsored a similar sort of thing.
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(TrendHunter.com) Lily Donaldson, British model and daughter of photographer Matthew Williamson, is looking much more brunette and curvy in the ‘Color Me Bad’ editorial in the Numero March 2010 issue. The ten-look spread…

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In a morbid bid to capitalize on the SeaWorld tragedy, the World Society for Protection of Animals has hired Work Club to create a new campaign to dissuade British tourists from patronizing “cruel” attractions while on vacation.
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NEW YORK (AdAge.com) — It sounds like the slacker's version of a religious pilgrimage to substitute a long, arduous trek to a holy site with an effortless stay-at-home digital version. But the Catholic Church welcomed the idea when Costa Rica's Minister of Health last year banned the country's famous 228-year-old pilgrimage along with all other major public gatherings at the height of the outbreak of the H1N1 flu virus.

LONDON – ITV1 was the ratings champion last night as the England game against Egypt at Wembley pulled in 7.7 million viewers.

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Ladies, do you love your body? Victoria’s Secret wants to know.
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SAN FRANCISCO (AdAge.com) — Yahoo's CEO, Carol Bartz, had words of thanks for the advertising industry as she spoke earlier this week at the 4A's Transformation Conference — thanks for its support the Yahoo-Microsoft search deal that recently won regulatory approval in the U.S. and Europe.

LONDON – IPC Southbank’s Wedding magazine has partnered with the Saffron Building Society to launch an online tool to help people plan and save for their dream wedding.

LONDON – Leading brands, including Tesco, Unilever and Heinz, have signed up to a government initiative that aims to make the supply chain more sustainable.