LONDON – Lucozade Sport is preparing its ‘biggest’ marketing campaign to date to promote its affiliation with the England football team and sponsorship of the FIFA World Cup coverage on ITV.
(TrendHunter.com) It’s nice to see models that aren’t pristinely put together and don’t have an immaculate look. The Bella Simonsen photoshoot above uses the face as a canvas to be experimented on.
Though it may look like…
(TrendHunter.com) Princesse Tam Tam named their lingerie label after the 1935 film of the same name starring exotic star Josephine Baker. True to the label’s philosophy, their garments embody a playful, characterized and…
CHICAGO (New York) — Embattled independent agency Doner — which is adjusting to the loss of its longtime CEO Alan Kalter and dealing messy legal battles — is now facing the potential loss of its biggest piece of business: Mazda. The automaker today confirmed its estimated $150 million North American advertising account is in review, and a spokesman told AdAge the duties up for grabs encompass "basically all the work Doner handles."
Adam Sadowsky é presidente da Syyn Labs, empresa responsável pelo novo e viral clipe do OK GO, inspirado pela máquina de Rube Goldberg, ou seja, traquitanas complicadas que através de uma reação em cadeia realizam uma tarefa simples.
Em uma apresentação no iGNiTe, Sadowsky abordou o tema “Music & Machines”, onde conta como começou o processo de criação do vídeo do OK Go, passando por detalhes e diagramas do desenvolvimento da máquina.
Entre outras coisas, ele conta de alguns pedidos da banda para o clipe: sem truques, a máquina deveria iniciar a música, estar em sintonia e integrada ao grupo, ser sujo, sincronizada com o ritmo e batidas específicas da música, terminar no tempo preciso, se mover entre dois andares em um espaço de 10 mil metros quadrados, e por fim, ter tudo isso filmado em uma única tomada.
Adam Sadowsky também conta alguns aprendizados que tiveram com o processo, que levou meses de preparação, e 20 dias consecutivos com 18 horas de filmagens cada. Assiste:
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(TrendHunter.com) I love it when I come across a futuristic vehicle with no tech specs given. It means that I can just go on and on about its sleek look and what I would do with it if I owned such a machine. The Pandur…
Mais um pra série de infográficos esclarecedores, e um bom momento para publicá-lo com mais um Oscar chegando no domingo.
Compilado pelo Online MBA, diversos números consideram apenas o mercado nos Estados Unidos, mas outros nos dá uma noção do tamanho de cada estúdio de cinema, e para onde vai o dinheiro que você gasta com o ingresso.
Se você acha que os cachês multi-milionários de atores e atrizes famosos um absurdo, vai ficar surpreso em saber que isso representa apenas 6% do orçamento de um filme. A maior parte é investida em publicidade, e só depois vem a produção em si e distribuição.
Tem gente que fala em crise, mas a força da indústria hollywoodiana continua impressionante, e levando mais gente aos cinemas do que em parques de diversão e eventos esportivos.
Via: Online MBA
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BATAVIA, Ohio (AdAge.com) — Unilever has appointed longtime general manager Keith Weed as its chief marketing officer effective April 1, succeeding the outgoing Simon Clift, who announced his departure last month.
Jon Stewart faz seu teste com o ChatRoulette e tira sarro da cobertura da mídia que transforma tudo em um grande e inflado hype.
A conclusão de Stewart é de que o ChatRoulette é aquilo que todo mundo quer, sexo rápido e casual dentro do banheiro de uma Dunkin Donuts, só que na internet. E por ser na internet, jornalistas tratam como tendência e conseguem transformar um monte de pervertidos em notícia.
Falando parece sério, mas o vídeo é hilário. Dá play:
| The Daily Show With Jon Stewart | Mon – Thurs 11p / 10c | |||
| Tech-Talch – Chatroulette | ||||
| www.thedailyshow.com | ||||
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ComScore added some firepower in its bid to extend its media measurement to TV. The analytics firm hired former Arbitron exec Joan FitzGerald as VP-television sales and business development, which means knocking at the door of cable, satellite, telco and set-top makers such as TiVo to do business deals for data.
LONDON – Unilever has appointed its executive vice-president homecare, oral care and water Keith Weed as chief marketing and communications officer, replacing Simon Clift.
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Guys, don’t you wish you could clone yourself when your girlfriend babbles on endlessly in your ear about the fact her make up isn’t what she wants it to be while you’re busy playing a game?
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Dans la lignée directe de la Revolte, voici ce nouveau concept-car présenté au Salon de Genève 2010. Baptisée “Survolt”, il s’agit d’une voiture électrique et pleine de style dotée d’un habitacle élégant et high-tech, issue du centre de design Citroën. Plus de visuels dans la suite.
Un travail et une direction artistique de Laurent Nivalle.
The presence of two media brands — the BBC and BET — on this week's Top 10 Most Tweeted Brands chart raises some interesting questions about why people tend to tweet about brands.
2 viral videos totally surprising with guys watching TV when one is using a super function with the remote control…
Samurai
Magic glove
Advertiser: Foxtel IQ
Agency: three drunk monkeys
LONDON – The Financial Services Authority has granted Metro Bank the first full service banking licence for a new High Street bank since the 19th century.
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Google’s not going to be a fan of this one. Cambridge UK-based Rapportive just released a Firefox and Chrome extension that boots ads off a person’s Gmail page and replaces them with Retagr-style social media links and bio info of the person whose email you are reading.
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LONDON – Universal McCann radio specialist Amanda Barrett is continuing to create quite a stir with her appearance on the BBC One’s MasterChef, reaching the quarter-finals of the cookery contest after her appearance in last night’s episode.
There are people in every community who give their time unconditionally to causes about which they are passionate. Scripps Networks, working within its Fine Living Network's "Surprise Vacations" series, partnered with Walt Disney World to recognize the volunteer spirit of a special group of people from around the country whose work epitomizes the idea of shared responsibility.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
