LONDON – The government has rejected the health select committee’s recommendations on curbing alcohol promotion, but has launched a cross-departmental review on the potential harm of drinks marketing on children and young people.
LONDON – Adidas is to launch its new starred-studded ad featuring David Beckham, Snoop Dogg, Noel Gallagher and Agyness Deyn on Channel 4 this evening.
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It seems there’s a lot of negative reaction to this year’s SXSW.
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BUENOS AIRES (AdAge.com) — Tapping into Latin America's literary tradition of magic realism, Ford Motor Co. is bringing wondrous tales along with trucks to little-used theaters in rural Argentina. Ford and its agency JWT were inspired to write plays by the launch of the latest Ford Ranger compact pickup, because there wasn't much to say about the truck itself.
LONDON – ITV, the UK’s largest commercial broadcaster, is exploring possibilities surrounding pay-TV models, its managing director of brand and commercial Rupert Howell confirmed today.
LONDON – Adam Crozier, the new chief executive of ITV, will receive at least £3.2m over the next three years, while former executive chairman Michael Grade earned more than £2.1m last year.
Quem me conhece pessoalmente sabe da minha recente empolgação com uma rede social em particular, o Foursquare, já bastante comentado por aqui em ações interessantes e nas reuniões da equipe do B#9 no que diz respeito ao seu uso, como deixá-lo ainda melhor, etc.
Certa vez, lembro de comentarmos, em tom de piada, quem seria a primeira pessoa a dar um check-in em locais como prostíbulos, motéis, surubas, etc.
Como se pôde ver no próprio Foursquare, nossas dúvidas não demoraram muito para serem respondidas: eis as localidades de uma sauna na Rua Bela Cintra, um American Bar na Rua Augusta e um motel de São Paulo.
Para ajudar os nossos embaixadores do amor nas redes sociais, surgiu recentemente o I Just Made Love, um site (com seus devidos aplicativos para Android e iPhone) para você registrar via GPS o local onde você está e contar alguns detalhes sobre o sexo que você praticou ali:
Apesar do tema, o site é realmente muito bom, e pede localização até em sua versão online (acorda, Foursquare). Sei lá se eu lembraria de pegar meu celular após o coito para falar um pouco a respeito disso para o mundo, mas se tem gente que faz (ou finge fazer) isso, que mal tem, não é?
Os recentes lançamentos de sites como este, o ChatRoulette, o PornYourSelf e estas amostras retiradas do Foursquare estão aí para nos dizer alguma coisa: Internet is for porn. E o porn está virando 2.0 e Geosocial. =)
Has anyone besides the pricey-pants advertisers who keep it solvent taken a look at T: The New York Times Style Magazine lately? Perhaps at one point the mag was a smudgier, slightly more articulate Vogue, but it has long since passed Monocle on its way down the inadvertent-satire food chain. Basically, T has become Zoolander: The Magazine.
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A bus company is pimping its Royal Hospital route using the headline, “Ooooh matron!” accompanied by an image of a woman wearing a nurses outfit easily classified as less utilitarian.
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CHICAGO (AdAge.com) — Einstein Bros. Bagels has hired Y&R, Chicago, as its agency of record following a review that included three other agencies. Media spending is estimated at $8 million to $10 million annually, which would be a significant jump for a company that spent less than $500,000 last year, according to Kantar Media.
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Six months ago, two dudes from Twenty Three Engagement Marketing created a Facebook fan page using Alex Bogusky’s name.
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A record player created from a piece of corrugated cardboard that folds into an envelope. Once assembled, a record can be spun on the player with a pencil. The vibrations go trough the needle and are amplified in the cardboard material. The players were sent out to creative directors across North America as a creative demonstration of GGRP’s sound engineering capabilities.
Advertising Agency: Grey Canada, Vancouver, Canada
Creative Director: Geoff Dawson
Art Director: Andrew McKinley
Copywriter: Geoff Dawson
Illustrator: Andrew McKinley
Additional Credits: Dennis Isaacson
Published: March 2010
(TrendHunter.com) Do you wish you could control every aspect of your house from one room? Have you ever even thought of such a thing? Well, in case you did have fantasies about regulating every facet of home life at the…
Foi-se o tempo que o Facebook era um terreno livre, um santuário virtual, para se falar e compartilhar o que quiser. Agora você precisa tormar cuidado com o seu chefe, namorada e, principalmente, com a sua mãe.
Criado pelo grupo Back Of The Glass, o vídeo abaixo é um hino hair metal dedicado a todas aquelas coisas que a sua mãe não deveria ler sobre você no Facebook, e muito menos comentar no seu perfil, publicando fotos de quando você era criança e te convidando para o FarmVille e Mafia Wars.
Em pouco mais de um dia, já foram 205 mil views. E sua mãe também já te achou no Twitter.
Post originalmente publicado no Brainstorm #9
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As we recover from our post-SXSW stupor, we’re playing catch up on the idiocy we’ve missed since partying ourselves into oblivion on sixth street.
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(TrendHunter.com) I don’t think I’ve ever laid my eyes on a nicer piece of camping equipment than this couch. Of course, it’s not for outdoor use, but it sure looks like it belongs in the woods. Imagine having this baby…
Na Austrália, o Google anunciou um novo formato comercial dentro do Google Maps. São os ícones patrocinados.
Será possível destacar a localização de um estabelecimento no mapa, customizando o ícone padrão que sinaliza os pontos de interesse.
Empresas que tiverem a intenção de patrocinar os ícones, devem preencher esse formulário. Mas lembre-se, ainda é só na Austrália.
Post originalmente publicado no Brainstorm #9
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The horror!
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LONDON (AdAge.com) — Aegis Group has announced a $268 million bond issue to raise money for acquisitions in the U.S. and China, and also promoted Jerry Buhlmann, CEO of Aegis Media EMEA (the region covering Europe, the Middle East and Africa), to CEO of Aegis Group, starting May 1. At its annual results meeting this morning, London-based Aegis announced a 9.7% fall in organic revenue, which excludes currency fluctuations, acquisitions and sales, to $2.06 billion in 2009.
A Adidas continua com a sua festa de pessoas famosas e descoladas, mas agora nas ruas. Tem de David Beckham a Snoop Dogg, de Fernando Verdasco a Noel Gallagher. É a sequência de “House Party”, de 2008.
Perceba que esse filme conta com diversas cenas utilizadas no comercial da linha “Star Wars”.
A criação é da Sid Lee.
Post originalmente publicado no Brainstorm #9
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This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
