Hasta La Creative!

NEW YORK (AdAge.com) — Home Depot is moving its $37 million U.S. Hispanic account to Richards/Lerma, a little-known Hispanic capability fielded by Home Depot's general market shop Richards Group, from incumbent Vidal Partnership. The account shift, a stunning upset for Hispanic ad agencies in general, is the clearest example yet of general market agencies' growing attempts to persuade cost-conscious clients to consolidate their Hispanic accounts with their general market agency.

While billed by the network as "the definitive exploration of the adaptability and diversity of life on earth, revealing the most spectacular, bizarre and fascinating behaviors that living things have devised in order to thrive," "Life" basically cobbles together a lot of cool-looking nature crap and attempts to fashion a coherent narrative out of it. The series fails in that second task, but who cares? Make no mistake: "Life" is the prettiest show in television history.

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The Halo Group’s Steve Ratti tells us, “Rumor has it I just sent this video to over 2500 CMOs. Did it work? Not sure yet but I did get 70 “out of the office” automated email responses so far.”
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“Conterfeiting finances organized crime. It’s in the terrorists’ utmost interest for you to buy counterfeit products.”

Advertising agency: DAFTFCB, Paris, France
Creative Director: Xavier Beauregard
Art Director: Sebastien Zanini
Copywriter: Pierre-Marie Faussurier
Photographer: Oliver Rheindorf
Published: December 2009

Campaign strives to inform people that online piracy has grave repercussions on the very artists they love. Actual dolls were created and then shot. The voodoo pins in the shape of download cursors were actually poked onto the posters.

Advertising Agency: Publicis, India
National Creative Director: Emmanuel Upputuru
Creative Directors: Vivek Nayyar, Vinay Kumar
Art Director: Siddesh Telang
Copywriter: Tejas Ravindranath
Additional credits: Madhukar Bonkar, Danica D’souza (Doll Artists)
Published: October, 2009

LONDON – After weeks of fevered speculation, Independent Print Limited, a company owned by the Lebedev family, has acquired the Independent and Independent on Sunday in a deal that promises to “safeguard the future of the business”.

New viral video campaign to promote safety on shopping online.

Advertiser: European Commission

LONDON – It’s been more than 300 years since The Daily Courant became the first recognisable regular British daily newspaper during the reign of Queen Anne in 1702.

LONDON – A newspaper cannot be judged on copy sales alone, but when it comes to evaluating a title’s relevance and influence, there is still no better barometer.

O Chatroulette é o próximo Twitter. Não, peraí… o Foursquare é o novo Twitter, então o Chatroulette é o novo Foursquare? Já me perdi, mas aí está a primeira campanha publicitária executada no Chatroulette documentada aqui no B#9. As honras vão para a McCann Erickson Madrid, em campanha para o canal de terror Buzz TV.

Os resultados? Bom, os resultados não são as reações no Chatroulette, são a gente blogando sobre isso, né?

Dica do leitor @amples.

Post originalmente publicado no Brainstorm #9
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