In this video, Google street view has used a snowmobile to scan the slopes of the 2010 Winter Games in Vancouver.
You will be able to experience the slopes as if you were in the Vancouver Olympics
Advertiser: Google Street View
Un véritable sens de la mise en scène dans les différents travaux découverts sur le portfolio du photographe suédois Philip Karlberg. Une belle exécution et d’assez bonnes idées pour le placement d’objets. Une sélection à découvrir dans la suite de l’article.
NEW YORK (AdAge.com) — In the brand's first major U.S. Hispanic venture, Unilever's Degree Men deodorant is crafting an eight-week TV show around soccer players hoping to qualify for Mexico's World Cup team.
NEW YORK (AdAge.com) — German pharmaceutical giant Bayer AG today said it has consolidated its $850 million global advertising account with Omnicom Group and WPP.
(TrendHunter.com) The Sports Illustrated Lindsey Vonn cover is a little bit more than provocative. I would definitely describe the cover as attention grabbing. Her bent over figure in her clingy pink ski suit might raise…
If you're in the content business, you've watched nervously as the value of your product dwindled over the past five years. The rules of the game changed. But, how to play by the new rules? How much is a piece of online content worth these days and why? Simple questions, yes. But, unfortunately, no simple answers.
Em 2010, a Citroën vai reviver a sua clássica linha DS, que de 1955 a 1975 vendeu cerca de 1.5 milhão de unidades na Europa.
A campanha de lançamento do DS3, que estreia na TV britânica no próximo domingo, traz nada menos que John Lennon e Marilyn Monroe com depoimentos anti-retro, justamente o conceito da iniciativa, inseridos com computação gráfica.
A criação da Euro RSCG London, me soa particularmente perturbadora. Ter o endosso de ícones do século XX parece sempre uma boa e impactante ideia, mas quando, e apenas se, tais pessoas concordaram com isso.
John Lennon e Marilyn Monroe não estão vivos para acreditarmos que eles, de verdade, colocariam seus nomes, rostos e palavras em uma campanha para vender automóveis. Acredito que Lennon, principalmente, passaria longe de aceitar esse comercial.
E não digo isso em um recorrente discurso de demonização da propaganda, até porque isso seria patético nesse site, mas simplesmente porque era essa a ideologia do cara, que viveu a vida sendo o anti-establishment em pessoa e passando essa mensagem pra frente.
Ou será que, assim como a propriedade intelectual após a morte do autor, o direito de imagem e legado de personalidades também tem prazo de validade?
Post originalmente publicado no Brainstorm #9
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De superbes clichés par cette photographe originaire de Turquie, Esmahan Ozkan. Agée de seulement 23 ans, elle capte les gens dans leur quotidien et dans des lieux insolites. Des portraits pour la plupart en noir et blanc, et en sépia. A découvrir dans la suite.
Outra marca abandonou todas as “mídias tradicionais” para apostar, unicamente, nos meios digitais.
Criada pela McCann Erickson Barcelona, a nova campanha de Nescafé na Espanha é centrada no preço ridiculamente baixo de uma xícara de café: 5 centavos de euros.
Entre as ações, um game e uma página no Facebook, um canal no Youtube e um microsite. Tudo baseado em uma tradicional brincadeira onde a pessoa tem que atirar uma moeda e acertar dentro do alvo (uma xícara, no caso).
Confira abaixo um vídeo colocado no YT, com o objetivo de “viralizar” na rede e chamar a atenção das pessoas.
Não quero entrar nos méritos da qualidade da campanha, apenas reforçar que grandes marcas continuam depositando forte confiança nos meios digitais.
NEW YORK (AdAge.com) — Anheuser-Busch takes the top spot this week with "Clothing Drive," an ad that never ran on TV but started to gain steam the week before the Super Bowl.
(TrendHunter.com) Once again I find myself contemplating why oh why there is no Target in my area. Although not typically my style, the Jean Paul Gaultier + Target collaboration is making me dribble and drool all over my…
Audi has launched a green police to make the people respecting the environment as you can see in this viral video!
You can see all the Green Police videos here.
Advertiser: Audi 2010
(TrendHunter.com) The annual “Bad Taste Exhibition” at the Museum of Things in Berlin, Germany, began 100 years ago as the “Cabinet of Bad Taste” display by Gustav E. Pazaurek.
Rather than the current connotation of only…
Un clip intitulé Times du collectif de skateboarders allemand Isenseven, extrait de leur film “Let’s Go Get Lost”. Des captations et une collection d’images dans de nombreuses capitales comme Munich, Berlin, New York, Tokyo ou Barcelone. Edité par Vincent Urban.
Advertising Agency: McCann, Kenya
Executive Creative Director: Inam Kazimi
Creative Director: Martin Mwangi
Copywriter: Inam Kazimi
Advertising Agency: Y&R, Johannesburg, South Africa
Chief Creative Officer: Michael Blore
Executive Creative DirectorLiam Wielopolski
Art Director: Mbuso Ndlovu
Copywriter: Sebastian Schneider
Ce beau travail vidéo représente, de manière visuelle et imagée, de multiples statistiques de la vie de Dan Meyer dans sa consommation de musique, de films ou encore de voyages. Une expérience réalisée durant l’année 2009. A découvrir dans la suite.
The third in a series on DM case studies from Sanjeev Jasani, VP, OgilvyOne New Delhi
The Challenge:
Draw in an audience used to India’s bastardised version of Chinese cuisine with its kitsch potpourri of red dragons, paper lanterns and fake ‘Ming’ vases, to savour contemporary Chinese food at My Humble House – the speciality restaurant at ITC Maurya, New Delhi, that goes beyond all clichés. From the decor, presentation and cuisine, everything is atypical. Although the restaurant was launched earlier we needed to keep the momentum going and this was more of a follow up activity with the same message that “This is not the chinese that you are used to.”
The Solution:
Implementation – In a dramatically atypical style, “erase” all remnants of Chinese tastes and perceptions by getting a new palate.
The creative idea translated this quite literally by numbing the palate with a strong mint placed inside the mailer. As the mint is tasted, it overpowers the taste buds, effectively cleansing them of all taste. Thus preparing the patron for the amazing sensory experience awaiting at My Humble House. In addition to the mailer, a poster was also made with an actual mint pack stuck on it. the poster was placed in the hotel lobby where guests could see and interact.
The Result:
Result – The mailer was sent to over 5000 people – the Who’s Who of the fine dining circuit that included ambassadors of diplomatic missions, corporate heads and top spenders of the hotel’s loyalty programme. Figures are currently not known and hence cannot be shared.
NEW YORK (AdAge.com) — Owen Van Natta, the former Facebook exec tapped a year ago to turn around MySpace, has stepped down as CEO. He will be replaced by his two top deputies, Chief Operating Officer Mike Jones and Chief Product Officer Jason Hirschhorn, as co-presidents.
(TrendHunter.com) For the day of February 10th, these are the Top 20 trends, which include Freak Show Photography, Nipple-Cover Necklaces and iPad Pockets. The rankings are based on hundreds of thousands of views and 81…
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