Hasta La Creative!

During the past couple years, as the economy and marketing budgets in the U.S. went into a tailspin, global brands have depended on growth in the so-called BRIC (Brazil, Russia, India and China) countries to help prop up their bottom line. And although long-term growth for any global brand will no doubt have to be infused by a strong BRIC strategy, I'd like to remind marketers not to forget about the markets at home that have the potential to become new weapons for domestic growth.

Great interactive idea from Playboy, the casting playboy is recruiting the next playmate via internet.

Playboy is using the website below to allow sexy girls at home to take themselves in pictures with a webcam.

Then, the users like myself can rate the playmates! Have a look on this sexy[…]

LONDON – Kraft Foods, the new owner of Cadbury, has identified yearly cost savings of $675m by 2012 as it looks to shore up investor confidence about the wisdom of its £11.7bn acquisition of the UK chocolate maker.

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UPS is out with a new campaign that broke this past Sunday during the Daytona 500.
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a href=”http://feedads.g.doubleclick.net/~a/lr7ho6b61qy-mIrP_9UQTpxCB7g/1/da”img src=”http://feedads.g.doubleclick.net/~a/lr7ho6b61qy-mIrP_9UQTpxCB7g/1/di” border=”0″ ismap=”true”/img/a/p

Have you got the skills to become one of the Fruit Shoot 2010 Juice Crew? The big hunt for the all new Juice Crew is coming soon, and you could be one of the stars in this year’s TV adverts. If you’ve got the skills, then get practising and show us your Juice!
Find out more at; http://bit.ly/FruitShoot

LONDON – I-level has launched its first dedicated digital creative advertising division and has appointed Alex Miller to lead it.

De nombreux clichés à découvrir sur le portfolio de Ross Brown, photographe néo-zélandais. Un très bel univers, un sens de la mise en scène et beaucoup de retouches et de post-production. Plusieurs exemples sont disponibles dans la suite de l’article.

Previously on Fubiz

• Benedict Campbell
• Lukasz Murgrabia
• Gregor Collienne

LONDON – Cadbury is ramping up its digital activity in the run up to Easter with the launch of its first augmented reality game for its Crème Egg brand.

LONDON – Tesco Bank has hired HSBC marketer Chris Pitt in the role of director of marketing.

A decade ago our digital lives were confined to e-mail, some web surfing and an occasional online purchase (for the braver among us). A mere decade on, and our lives are increasingly being lived online. The unfortunate result is that the trust gap is more "gaping" than ever.