“Don’t be reckless. Stay Safe.”
Advertising Agency: EURO RSCG Adwork, Indonesia
Executive Creative Director: Ndang Sutisna
Art Director: Aditya Agung Prakasa
Copywriter: Aldy Dewandhana
Published: December 2009, at Kalibata Train Station, Jakarta
In this new video campaign for Pepsi, a news presentator is announcing the end of the world…
Advertiser: Pepsi Max
Agency: CLM BBDO Paris
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Advertising Agency: One Graphics, Yemen
Via [ mediaME ]
LONDON – British Eurosport and British Eurosport 2 TV channels are available live on the iPhone from today.
“Pull out our children from domestic Violence. Push the phone number.right now!”
Advertising Agency: Promofactory, Seoul Korea
Executive Directors: Kim Young Jea
Creative Director: Cho Kwan Hee
Account Executives: Ahn Jung Min, Choi Ji Won
Art Director: Cho, Kwan Hee
Copywriter: Cho Kwan Hee, Jung Keun Oh
Account Staff: Kim Seon Eung
Photographer: Cho Kwan Hee
Published: January 2010
“For those who want to, but can’t.”
Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Art Director: Andres Echeverria
Copywriter / Art Director: Pablo Urrutia
Account manager: Pablo Gacitua
Ok, sabemos que não é novidade ver consumidores dando pitaco. Mas, neste caso, não é qualquer pitaco.
A Lufthansa está oferecendo 1 milhão em milhas para quem sugerir o melhor nome/apelido ao seu primeiro modelo A380, que deve começar a voar em breve.
Fabricado pela Airbus, o A380 é o maior avião comercial de passageiros da história.
Enfim, é uma idéia boa e simples. Só espero que ela não seja frustrada como foi no caso da Azul.
Basically, in the Information Economy, Google pretty much feels entitled to eat just about anyone's lunch. If you're in a line of business that's at all connected to information, Google wants in on your action.
NEW YORK (AdAge.com) — We've written a fair amount about agencies that go from making ads to making products. It's not just digital agencies that are creating these digital products, it's shops of all sorts. Why are they doing this? Turns out there's a lot of upside, and not a whole lot of down.
Ad Age answers your questions about search.
Lenore Skenazy was right to bemoan the difficulty of bloggers finding their own sponsors; the simplest solution we've found is to work with blogger networks such as BlogHer or Federated Media.
I have no idea how to find a sponsor and I fear that, for all their talk about social media, sponsors are not out there finding us — "us" being the blogs with a feisty, even fanatical following.
Ad Age answers your digital marketing questions about social media.
NEW YORK (AdAge.com) — You could be forgiven for wondering why magazines keep adding interactive bar codes and icons, those symbols that let camera phones fetch extra content or special offers, once you realize how few readers use the things.
How ironic it is that the internet — our most-measurable medium — has developed inadequate measurement systems that are reviled by publishers and marketers alike.
Quando uma campanha impacta positivamente nos hábitos do consumidor, a marca anfitriã pode celebrar a efetividade de seu raciocínio estratégico.
Fica ainda melhor quando a mesma campanha agrega valores de responsabilidade social, um fator de extrema importância.
Sabendo do tanto de gente que consome bebida alcoólica durante as festividades de final de ano, a Castle Lager (poderoso player no mercado de cervejas sul-africanas) resolveu lançar – em dezembro de 2009 – uma campanha impactante e muito envolvente – chamada “Designated Driver“.
A campanha tinha por objetivo honrar o ‘amigo herói‘. Sabe aquele que não bebe para poder voltar dirigindo e conduzir os outros colegas até suas respectivas casas?
Pois então, na noite em que este amigo era designado o condutor herói (pelos seus próprios colegas), promotores da Castle Lager ofereciam refrigerantes a vontade a ele.
Se por acaso, no final da noite, este amigo não passasse em um teste de bafômetro, ele podia se inscrever em uma competição para concorrer a passeios de taxi grátis – durante um ano.
Como toda a campanha contou com a parceria da companhia de taxi sul-africana, SaCab, ainda houveram outras opções de apoio inteligente aos que não estavam “sóbrios” para voltar dirigindo.
Telefones foram instalados em cerca de 80 bares de grande movimento, onde os consumidores tinham acesso direto ao serviço de táxi para arranjar carona segura.
No mais, a Castle Lager encomendou a criação de um mobile site (http://castledd.mobi/) que trazia informações sobre a campanha, um calendário da promo e a praticidade de fazer ligações rápidas para os pontos da SaCab mais próximos.
Até o final do “Designated Driver“, a companhia de taxi registrou um atípico fluxo de sua frota, com mais de 300 ligações em sua central.
Viu só como é bom quando os consumidores se envolvem de verdade?!
ABOUT ME: Being a Indian born in England, I have two cultures to be inspired by the Indian heritage brings out vibrancy while British side of me is more considered, its definitely reflected in my work, I enjoy what I do and I work hard to create great work, I have had some great clients to work with and its always nice to build up good client artist relationships. STYLE: My illustrations are bold and strong. The pieces are carefully considered and this is evident in the composition with intricate silhouettes and designs. Colour is an prominent ingredient in my work; I choose to provoke an emotional connection with my selection of palette choice. INFLUENCES: I like to create design on a daily basis, it may be a small doodle in a sketch book, which may lead to a bigger idea and design, I feel this daily process keeps me fresh as a designer, ideas are crucial to my design process. I like to collect design which appeals to me, I never throw anything out as I believe that whatever I have will be useful in some way one day.
Why are you an Illustrator?
I enjoy working as a illustrator, I cant imagine doing anything else, its not a very traditional path for a indian to take, with most of my indian family and friends taking some sort of traditional career path as a accountant or doctor. I have always been creative from a young age and it felt natural to pursue a creative career. I enjoy working on a creative piece which has come straight from my imagination. Its not as simple as putting a pen to paper. Its very much an equation or formula which needs answering creatively. I often spend time figuring out a design, which I most often then not enjoy doing.
Did you attend school for fine art or design?
I have studied design from when I was at school all the way through to University where I enrolled on to a degree in Graphic design. I enjoyed my experience at university where I learned alot from my tutors and friend. It was a great environment to experiment with design. It was great time to compete with my fellow classmates and it encouraged me to always produce work to a high standard something which I still believe in today. I always want to create a piece of work which is better then the last pice of work I have created. Its what keeps me fresh as a designer
You have a distinct style of illustration. How long did it take you to develop your style?
My creations are a blend of delicate, intricate forms, and a good use of colour, composed together in a harmonizing way. It’s a matter of how I feel about the work I’m working on. If it feels right and im excited by it, I know I will be satisfied with the final piece.
I have developed a style over the years, which is constantly developing. Its clean and simple in its form. I like to create intricate, delicate work, which is essential to create a feminine touch to my illustrations. I trust in the composition and weight of my work. It’s a very thought through process and everything is placed coherently.
The lines are swooping and weaving through the design, which provide a sense of movement. These forms interact with elements in my illustration, which is very characteristic of my work.
I introduce and work with floral designs and nature, it’s a feature to my illustrations, depending on the brief. I like to overlay my work and have different layers come through which adds a fresh dimension.
Were there any particular role models for you when you grew up?
I was influenced by designers such as Neville Brody, David Carson, Vaughan Oliver, Peter Saville, Tomato, Designers Republic, They were the designers of the time while I was studying and I very much looked up to them. Although my work bears no resemblance to their style now. At they time they were of much importance to me when I was interested in graphic design. Although I am more of an illustrator I still reference their work, when I am working on something which is of a more graphical nature.
When did you start freelancing?
I started freelancing after I left working for a fashion brand which was my very first job back in 2000. It was a great launch pad for my career as it was a very well know brand. I was finding my feet at the time, and i very much jumped in at the deep end learned to swim on the job. I has been very much a steep learning curve, I have learned from my mistakes and has been a great learning experience.
Was there any time when you wanted to quit Illustrations?
There have been time when I have been strapped for cash, and thought about seeking something more secure. Its a tough industry with alot of competition and you have to always be at the top of your game, you have to love what you do while having a head fro business which is something I have now created.
Are many advertising agencies getting illustrations made these days? Do you work more with agencies or publishers?
There are many advertising agencies using illustrations. It all depends what is in style at the time. Your style of work can be in style and then out the next. its a vicious circle which you have to get use to. I have learned to adapt my style and try new things to always be in work. you have to be adaptable and be jack of all trades to survive, Advertising is obviously more attractive as it is the industry that pays most well.
I have been lucky to have had equally amounts of work from both advertising and publishing, obviously I would prefer more adverting, because of the exposure and pay. Experience counts in the design industry A client likes to know you are professional and can deliver a quality project on time. I learned if you have a personable and approachable attitude towards your clients you more often then not receive repeat business or are revered on a recommendation bases to someone they know.
Any other Indian Illustrators who you admire?
Nishant Choksi who I share the same illustration agency i always liked his style and work.
Do you have any favorite fellow illustrators or resources relating to your fields?
You have such a wide experience as a top working professional. What advice do you have for aspiring creative professionals? Would you advise them to take on Illustration as a career option?
I have to admit it is a very tough industry its a craft which you have to be good at like any career, its helps to be creative and passionate. In the beginning it can be tough to start your career, you have to preserver and not give up. you sometimes will be rejected but it only makes you stronger and encourages you to work hard. I am always working and designing, I spend time working on my ideas and my sketch books, its something which I enjoy doing and I dont see it as a job personally.
Mac or PC?
I have always been a mac person, and im not very PC literate to my frustration.
What’s on your iPod?
Presently i listen to a lot of the Beastie Boy tracks, I love the Blackeyed Peas. I listen to some bollywood tracks also.
Jitesh Patel can be contacted via his website here
(TrendHunter.com) For the week of February 15th, these are the Top 50 trends, which include Flower Child Fashiontography, Scarf Headbands and Lion Mane Hair. The rankings are based on hundreds of thousands of views and…
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