LONDON – The Conservatives intend to promote a network of city-based TV stations instead of the Government’s Independently Funded News Consortia should they get into power in this year’s general election, according to shadow culture secretary Jeremy Hunt.
LONDON – Nick Brien’s appointment as chief executive of McCann Worldgroup heads a raft of senior hires, as Brand Republic rounds up the week’s industry moves in advertising, digital, marketing and media.
Surprising viral video with former US presidents Georde W. Bush and Bill Clinton for an hilarious speech. Advertiser: Comedy Central
(TrendHunter.com) For the day of January 21st, these are the Top 20 trends, which include Sunday Morning Undies, Leggy Reflectography and Overblown Fashiontography. The rankings are based on hundreds of thousands views…
“There’s more life in animals than you think. Respect it.”
Advertising Agency: McCann Erickson, Milan, Italy
Creative Director: Marco Cremona
Art Director: Matteo Civaschi
Copywriter: Gianmarco Milesi
Illustrator: H-57
Design: H-57
Published: 12,2009
NEW YORK (AdAge.com) — Google turned in a strong fourth quarter with revenue up 17%, but CEO Eric Schmidt said 2010 would be the year when display and mobile advertising would become drivers for the search giant.
LOS ANGELES (AdAge.com) — Air America, the long-struggling liberal radio network, will cease operations on Jan. 25, in anticipation of a Chapter 7 bankruptcy the company will file soon. Charlie Kireker, chair of Air America Media, issued a memo to staff announcing the shutdown of live programming.
MINNEAPOLIS (AdAge.com) — "American Idol," Fox's human magnet, helped "Human Target," Fox's new drama, out-deliver its Sunday series premiere by 17% in the ad-centric adult 18-49 demographic, as both combined to deliver a 6.7/18 rating and share in the demo. This easily beat CBS (3.2/9), ABC (2.4/7), NBC (1.3/4) and the CW (0.5/1).
BATAVIA, Ohio (AdAge.com) — This looks to be the year of the e-store for package-goods marketers, as an online retail environment once deemed largely irrelevant to them suddenly gains traction with at least 30 of the industry's players.
NEW YORK (AdAge.com) — Vevo, a joint venture between Universal Music Group and Sony Music Entertainment, is applying TV standards to the videos on its system, ending a relatively long uncensored run for music videos on the web.
Après plusieurs mois d’attente, voici la mise en ligne de la version complète de Logorama. Une course poursuite effrénée avec un détournement des logos du monde entier par le collectif H5. Un travail d’environ 6 années, disponible en intégralité dans la suite.
Para ajudar na escolha do protetor solar, a Nivea lançou um aplicativo para iPhone que indica o fator de proteção ideal de acordo a sua localização e temperatura da região.
A ferramenta pode ser configurada para diferentes tipos de pele, e através de alarmes avisa os horários necessários para reaplicação do protetor solar.
O aplicativo está disponível para download na App Store. A criação é da Lew´Lara\TBWA, com produção da PontoMobi.
Post originalmente publicado no Brainstorm #9
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NEW YORK (AdAge.com) — GQ's iPhone versions of regular print editions seem to be getting a foothold with paying consumers, according to results released for the first time today by Conde Nast.
Além do Google e seu serviço de locação de filmes via YouTube, o Sundance Film Festival, que começa hoje, apresentará outra parceria de marketing: Entre o diretor Spike Jonze (“Quero Ser John Malkovich”, “Onde Vivem Os Monstros”) e a Absolut.
Jonze vai exibir no festival o curta “I’m Here”, de 31 minutos de duração, produzido em conjunto com a marca de vodka. Trata-se de uma história de amor entre dois robôs que vivem em Los Angeles.
Não fica claro como a Absolut entra no meio disso, talvez com alguma presença no roteiro ou simplesmente como patrocinadora de mentes criativas, como já faz há algumas décadas. De qualquer forma, Spike Jonze utilizou aquele discurso batido: “Me deram total liberdade criativa para trabalhar e fazer o que eu quisesse”.
O filme, que vai ser distribuído globalmente em março, contará com o apoio de uma campanha de mídia, com veiculações de 30 e 60 segundos na TV.
Além do site oficial, imheremovie.com, você pode conferir o trailer abaixo. A criação é da TBWA\Chiat\Day, e tem produção da MJZ e efeitos visuais da Method Studios.
NEW YORK (AdAge.com) — Alex Bogusky, the biggest name over the door at MDC Partners' most successful agency, Crispin Porter & Bogusky, is taking on a new role at the Toronto-based parent company that makes him responsible for the creative product across its entire portfolio of agencies.
NEW YORK (AdAge.com) — Some advice for media companies trying to sell ads: Promising your senior staff's full attention might not charm potential advertisers as much as you think. Ad results and other factors instead win out, according to a new Advertiser Perceptions survey of more than 1,500 digital, TV and print-media decision-makers at both clients and agencies.
Le réalisateur américain Spike Jonze présente son nouveau court-métrage “I’m Here” autour de la relation entre deux robots à Los Angeles. Il est issu d’une carte blanche avec la marque Absolut Vodka. Voici le trailer de 30 secondes pour une sortie du film prévue pour mars.
Pour aller plus loin : le site officiel du film
A agência holandesa CCCP Amsterdam lançou um novo e arrojado projeto digital para a Dutch Nature Preservation Society (Natuurmonumenten), batizado de “Make a Metre“.
A instituição quis sublinhar a necessidade de se criar e preservar mais espaços naturais na Holanda. Para sensibilizar a população, a CCCP desenvolveu uma idéia baseada no que eles chamaram de “user generated nature”. Isso resulta na co-criação da ‘natureza’, em um ambiente online. Cada internauta é convidado a enviar uma imagem da natureza, com uma dimensão similar a 1 metro quadrado. Ao final, todos esses metros quadrados juntos formarão “o maior site do mundo”, rico por sua interminável paisagem digital.
Não sei até que ponto este projeto pode mesmo sensibilizar as pessoas. Só sei que a idéia é bem interessante.
:: Dica enviada pelo Jan-Willem de Man.
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Did you know there were over 4,000 attendees at Affiliate Summit West held at the Rio in Las Vegas earlier this week?
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