LONDON – The Nielsen Company and Facebook have today (27 January) launched ad effectiveness measurement tool, BrandLift, in the UK, following a successful launch period in the US.
LONDON – Yahoo! has posted a 10% quarterly lift in revenue for the last three months of 2009, driven by a significant increase in demand for its premium display advertising.
Great print idea for the HP printer, to represent a real sexy babe taped on the wall to show the high definition. Advertiser: HP printer Agency: CLM BBDO France Creative Director: Eric Pierre Copywriter: Vincent Pedrocchi Art Director: Cédric Moutaud Photographer: Jean-Yves Lemoigne
Advertising Agency: N=5, Amsterdam, The Netherlands
Art Director / Copywriter: Paul Bakker, Ed van Bennekom
DP: Daan Nieuwenhuis
Editor: Brian Ent
Audio: Good Sounds
Production: Linda Kiphardt
Published: January 2010
LONDON – General Motors (GM) has reached an agreement to sell its failing Saab marque to Dutch luxury car manufacturer Spyker.
LONDON – James Cameron’s ‘Avatar’ has broken box office records, becoming the highest-grossing film of all time and delivering more than 11.2 million impacts for UK advertisers along the way.
LONDON – The ASA has banned an ad for clothing brand Fly53 that appeared in NME magazine and featured a man holding a gun to the head of another in a darkened room.
Après la série Immaculate présentée sur Fubiz en octobre 2009, retour sur le travail et la dernière série intitulée “Primates” par le photographe français Ruben Brulat. Un shooting à découvrir de manière complète dans la suite de l’article.
Portfolio de Ruben Brulat
(TrendHunter.com) For the day of January 26th, these are the Top 20 trends, which include Slouchy Thigh Highs, Denim Damsel Daywear and Slip-Like Weddings Gowns. The rankings are based on hundreds of thousands views and…
O mundo espera que a Apple apresente sua Tablet nessa quarta-feira, em um evento que promete implodir a internet. Prepare-se para vários serviços e sites baleiando.
O treco ainda nem foi lançado, e a Fox já está em conversas com Steve Jobs e cia. para colocar o gadget nas mãos do homem mais poderoso do planeta conhecido pela humanidade até hoje: Jack Bauer.
Rodney Charters, que é diretor de fotografia de “24 Horas”, revelou em seu Twitter que a Tablet da Apple pode aparecer lá pelo episódio 22 da atual temporada, a oitava.
Sendo assim, Jack Bauer seria a primeira pessoa a ter a Tablet da Apple em mãos. O episódio 22 irá ao ar em maio, mas as filmagens acontecem muito antes.
Vale lembrar, que a Apple faz product placements em “24 Horas” desde a primeira temporada, com direito a lenda de que os mocinhos usam Mac’s, e os terroristas PC’s. Mas não importa que equipamento eles usem, no final das contas, todos morrem.
Post originalmente publicado no Brainstorm #9
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Unilever is tapping into family celebrations leading up to the lunar new year as well as China's unusually cold winter with a digital campaign for its Lipton milk tea product line.
NEW YORK (AdAge.com) — Apple's history introducing the iPod and the iPhone suggests Apple will spend tens of millions of dollars to advertising its new tablet computer.
Advertising Agency: Promoseven, Riyadh
Executive Creative Director: Ahmad Beck
Art Director: Ahmad Beck
Photographer: Steve Kozman
Client Servicing: Claude Abboud
MINNEAPOLIS (AdAge.com) — OK, so it wasn't the network record-breaking rating for the Vikings vs. Saints. And far from saintly, Dr. Gregory House is more anti-hero, a medical malcontent, as opposed to the gridiron heroes on Sunday night. But Fox continued its winning ways, as "House" won in households and just about every other demo, including the ad-centric adult 18-49 demographic, in which it delivered its best rating since early November.
NEW YORK (AdAge.com) — The price for a 30-second ad in ABC's vaunted telecast of the Academy Awards is running between $1.3 million and $1.5 million, according to media buyers — figures that track even with last year's prices even as a newly expanded pool of best-picture nominees seems like it could bring broader audiences.
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Super Bowl advertisers will be happy to know viewership of the game is expected to hit 100 million this year, up 1.1 percent over 2009.
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In the current economic climate, invincible employees provide a competitive advantage to lean organizations struggling to achieve business goals with fewer resources. Leadership must actively pursue them and nurture their development within the organization.
Kevin Rose, criador do Digg e hoje investidor de algumas startups como Foursquare e Gowalla faz um teste com o protótipo do Square, aquele acessório/aplicativo para pagamentos com cartão de crédito no iPhone. Sensacional.
Post originalmente publicado no Brainstorm #9
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While Google Search has served us well so far, it also has its flaws. In its purest state, Google's page rank algorithm serves up the ideal result for everyone, but it's the same ideal result for everyone. Of course, there is a better way to get to the same result, and it takes us back to the "wisdom of crowds" — in this case, my crowd.
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No one needs to go to another social media conference, right? Wrong.
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