"Glee" is my pick for the Most Twitter-Worthy Comedy of the Year. Maybe you want one of the two copies of "Glee, Vol. One: Road to Sectionals" (out on DVD Dec. 29) that I'm giving away in my random drawing?
I've interviewed thousands of people going through all types of change, and I've noticed some very similar patterns, behaviors and attitudes in people who are good at change. I've discovered nine principles. Here, then, is the next one: People who successfully navigate change use empowering questions and words and think better thoughts.
Deux spots de 30 secondes pour le client Honda, et pour son modèle : Accord Crosstour. Une campagne conçue par l’agence de publicité RPA, avec une direction artistique originale de Chuck Blackwell. Une production Elastic sur une bande son “Pata Pata” interprété par Miriam Makeba.
LONDON – Chinese search engine Baidu Inc is facing the prospect of having to bid for the domain name Baidu.eu on eBay to prevent it being sold to another company.
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| THE ORIGINAL? Supportpathfinders.org real “lifelike stickers” – Nov 2008 Source : Adsoftheworld Agency : Serve Marketing, Milwaukee (USA) |
LESS ORIGINAL? : Youth Off the streets / “Lifelike posters” – Dec 2008 Source : Cannes BRONZE Lion Agency : Lavender Sydney (Australia) |
| Mauvais jeu de mot mis à part, il n’y a pas mort d’homme, vu que ces deux campagnes sont sorties quasi simultanément. Mais elles sont tellement identiques qu’il est intéressant de les comparer en side by side. Est-ce que les passants feront plus attention aux faux SDF qu’aux vrais? Hélas on en doute un peu. J’en profite pour vous inviter à cliquer-ici : Restos du Coeur histoire de me racheter une conscience. |
LONDON – JWT London has introduced an internal social networking site for its 300 UK staff to share ideas, inspiration and creativity.
NEW YORK – An academic study says that the average American consumes 34 gigabytes and 100,000 words of information on a daily basis, and estimates that this is well over three times as much as was consumed on average in 1980.
A TAC (Transport Accident Commission) trabalha há 20 anos no estado de Victoria, na Austrália, para conscientizar a população sobre consumir bebidas alcóolicas e dirigir. Ou melhor, não dirigir.
E para marcar essas duas décadas desde que levou ao ar sua primeira campanha, o orgão lançou um filme de 5 minutos de duração que reúne cenas de todos os seus comerciais veiculados.
O filme, em suas várias versões, também forma a campanha de Natal da TAC. A criação é da Grey Melbourne.
As cenas são fortes e mobilizadoras por si só, mas alguém devia proibir juntar tudo isso com “Everybody Hurts” do R.E.M. Jogo baixo.
Post originalmente publicado no Brainstorm #9
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Play away http://putonapanto.com/game/
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“Hot Yacht Pie. Not one of the 6 items on our new $3-or-less Value Picks menu.”
Advertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Toby Talbot
Creative Director: Adam Kanzer
Art Director: Gavin Siakimotu
Copywriter: Adam Kanzer
Producer: Andy Robilliard
Production Company: Rollercoaster
Dans la continuité de la campagne Perrier Melting, voici ce travail de l’agence Colenso BBDO New Zealand sur des clichés et des retouches de Charles Howells. Une publicité destinée à la marque et à la chaîne de boutiques “Kapiti”, spécialisé dans les glaces.
LONDON – Online ad optimisation specialist Improve Digital has appointed Sabna Zinat, senior analyst at Blackrock Merrill Lynch, as strategic partnership manager.
E a coisa toda muda dependendo do estilo musical escolhido. Se for hard rock a limpeza sai de um jeito, se for música clássica de outro. Agora você pode usar isso como desculpa: não dá para limpar a casa se o seu aspirador de pó não tiver um iPod embutido. Certo?
Esse estudo, e consequentemente, campanha, promovem o Ultrasilencer, o aspirador de pó mais silencioso do mundo, e o primeiro a incluir dock para iPod e caixas de som. O produto ainda é um conceito, mas a ideia é: com o Ultrasilencer você consegue ouvir música enquanto usa o aspirador, e pronto.
A Electrolux disponibilizou o relatório completo da pesquisa em PDF, se você estiver interessado.
Post originalmente publicado no Brainstorm #9
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All leaders that were in Copenhagen in 2009 for the summit about climate change, could be sorry in 2020 and say: "I’m sorry we could have stopped catastrophic climate change… we didn’t." Advertiser: Greenpeace Internationa Agency: In-House Greenpeace International
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LONDON – Danny Glover is the latest Hollywood star to appeal to cinema goers to switch off their mobiles before the start of a film, with a role in the 24th Orange Gold Spot ad.
LONDON – Twenty Twenty Media Vision, former WFCA media director Bill Jones’ newly formed media agency, has secured two new clients, Jackpot City and Purple Hoot.
International Masters Publishers, the direct marketing specialist, has appointed WPP’s Mindshare as its UK media partner for its 2010 marketing campaign.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
