Hasta La Creative!

“In many countries, landmines are still an insidious danger to civilians. That’s what we wanted to show to anybody who walked pass the UNICEF information booths. We placed „invisible“ Landmine-stickers on the floor: Their self-adhesive topsides looked exactly like the floor. When people walked over them, they stuck to their feet. While removing the stickers, people discovered the picture of a landmine on the bottom side. They were also informed that in many other countries, they would have been the victim of a landmine just at this moment. At the booths, people could get further informations and donate to UNICEF.”

Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Directors: Andreas Heinzel, Peter Steger, Andreas Pauli, Kerrin Nausch
Copywriters: Florian Kroeber
Art Directors: Claudia Boeckler
Photographers: Heine, Lenz, Zizka
Others: Jeanette Bohné, Eva Muenstermann, Tobias Nientiedt

Após o inenarrável sucesso com Uniqlock, a varejista de roupas japonesa, Uniqlo, mostra que continua a frente de seu próprio tempo lançando agora um novo widget para as pessoas colocarem em seus blogs/sites. É o Uniqlo Tunes, um leitor de música criado para promover a nova linha HeatTech – que também possibilita incluir músicas pessoais de seus próprios arquivos de MP3. A dinâmica é a mesma do Uniqclock – enquanto toca a música, vídeos com imagens das roupas são revelados simultaneamente. Vale o clique

LONDON – The Advertising Standards Authority has pulled a press feature, by East Hampshire District Council (EHDC), which promoted the benefits of ‘eco-town’ status for Borden, after the town’s area action group made a complaint.

LONDON – A national press ad featuring a guide to buying a hearing aid has been pulled by the Advertising Standards Authority following a reader’s complaints over the authenticity of the ad.

(TrendHunter.com) Model and actress Devon Aoki (you may remember her as sword-wielding assassin Miho in Sin City) appears in, ‘My Forbidden Love’ for Numero Tokyo. The racy, Lolita-esque spread was shot by photographer…

MINNEAPOLIS (AdAge.com) — Game on! Or rather, games on, night after night, as the nation — and the networks — are in the midst of a remarkable sports streak.

CHICAGO (AdAge.com) — Kellogg Co. has trimmed the global agency roster on its $1 billion account, consolidating "brand building" under Publicis Groupe's Leo Burnett in North America, Europe and Latin America.

Drinking is a big thing in the advertising business. So why shouldn’t it be part of the new business process?

Rent-to-buy household retailer BrightHouse has just unveiled its biggest marketing spend ever – £1.5m on a pre-Xmas TV and door drop campaign. Here, BrightHouse marketing director Alan Beesley explains the retailer’s ‘community relationship’ strategy and why he’s giving Royal Mail a wide berth