Hasta La Creative!

Over the past 18 months, a great debate has consumed our industry: Are digital agencies poised to sit at the head of the advertising table? Depending on whom you ask and what you read, the answer seems to flip flop — with a majority of people still having reservations and making claims that digital agencies aren't ready to lead.

(TrendHunter.com) Picture the very near future, picture finding yourself in a city away from home, picture yourself without a hotel reservation. Now picture yourself not sweating it. This is a very real possibilty thanks…

LONDON (AdAge.com) — Coca-Cola has signed up London buskers to sing its familiar festive jingle "Holidays Are Coming" to a captive audience on the Underground's 3.5 million daily Tube riders.

LONDON (AdAge.com) — In an unusual and possibly controversial move for the search giant, Google has teamed up with the Advertising Standards Authority to police marketers' activities on websites in the U.K.

LONDON – Sainsbury’s breaks tonight a 60-second advert featuring Jamie Oliver travelling the country by truck to cook festive Christmas food.

LONDON – Asda has announced that it has extended its in-store collection service to a 150 stores following a trial in its Keighley store in West Yorkshire.

Os fãs da equipe de hóquei Toronto Maple Laefs que assistem uma partida em seu estádio, o Air Canada Centre, não perderam nenhum detalhe do jogo, nem mesmo se tivessem necessidade de urinar.
Eles devem agradecer a emissora de rádio AM640, que instalou junto aos mictórios dos banheiros do estádio, alguns pôsteres que reproduzem a transmissão ao vivo da partida, assim que sensores identificam a aproximação de uma pessoa.
A estratégia foi desenvolvida especialmente para a cadeia de rádio, e ficou a cargo da Saatchi & Saatchi Toronto. Veja um exemplo no vídeo.

NEW YORK (AdAge.com) — How is Eddie Murphy playing a role in a new push to diversify ad agencies? Former agency account exec Lincoln Stephens is both an example and an evangelist of the "Boomerang" effect. A year ago Stephens abruptly quit his Chicago agency job, moved back to his hometown of Dallas and, on a shoestring budget, launched a program to recruit, train and motivate talented young African Americans for advertising agency jobs. Execs at The Richards Group, Imaginuity, Tracy Locke and other Dallas organizations volunteered to mentor participants in his first boot camp sessions.

NEW YORK (AdAge.com) — The Interactive Advertising Bureau is pegging its members' future growth on the likes of Procter & Gamble, L'Oreal, Kraft and Pepsi. The problem? Most online media companies don't know how to sell to them.

LONDON – Lingerie brand Ultimo has teamed up with Entertainment Film Distributors to launch an instore promotion around the upcoming film ‘St Trinian’s 2: The Legend of Fritton’s Gold’.