Un papier peint étonnant, conçu en relief et en 3D. En effet, les objets sont fixés sur le mur avant d’être recouvert. Un projet de fin d’année par l’artiste Kicki Edgren Nyborg dans le cadre de ses études à Göteborg en Suède. Plus d’images dans la suite
A indústria de comunicação está lotada de premiações e festivais, então você se perguntaria porque alguem criaria mais um tipo de prêmio. A International Award, mesmo grupo por trás do New York Festival, também se perguntou isso, mas encontrou uma boa resposta: reconhecer todas aquelas pessoas que trabalham nos bastidores e raramente recebem crédito.
Essa é a proposta do Hive Awards, premiar os “heróis desconhecidos da internet”: programadores, coders, designers de usabilidade, estrategistas de conteúdo, arquitetos de informação, planejadores, etc. Ou seja, toda a galera que fica longe do glamour dos grandes festivais.
O Hive Awards ainda dividiu as categorias por indústrias, “porque o cara de conteúdo de um site de entretenimento sempre vai ser muito mais sexy do que o cara de conteúdo de um site de seguros”.
Qualquer um que tenha participado de um projeto de internet pode se inscrever até o dia 31 de janeiro, mas a participação é paga. Resumindo, vamos premiar os “heróis desconhecidos”, mas não existe almoço grátis.
Post originalmente publicado no Brainstorm #9
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For four days beginning last Thursday afternoon, 60 or so “social media types” boarded the Carnival Destiny and set sail for Cozumel Mexico.
In plain English, it’s a decidedly different car commercial.
LONDON – Ford is running a pan-European campaign promoting the Focus model.
Back for its fourth year, the popular ElfYourself from OfficeMax has more goodies than ever before.
For the last four years, Steve Drake has been part of Trees for Troops, a nationwide program that gives Christmas trees to military families. In those years, with the help of companies such as FedEx Corp., the program has reached 50,082 families — about 1,200 of whom are soldiers, Marines, Navy and Air Force personnel stationed in Iraq, Afghanistan and other countries near the Persian Gulf.
LONDON – Libby Chambers has left her position as global, retail and commercial banking (GRCB) and Barclaycard chief marketing officer with immediate effect.
The Denver Egoist shares the story of an underwater billboard hoax/viral/stunt/lie in which Ivar’s Seafood Restaurant placed billboards underneath the Puget Sound.
Unchecked, bias makes it difficult to be objective, and often causes marketers to prefer messages that are more relevant to them rather than to the people they are trying to influence. It's likely the reason why so much advertising misses the mark, as it appears that it doesn't understand who it's talking to.
LONDON – The Jentle Childbirth Foundation has launched a campaign to provoke debate about pregnancy and childbirth, with billboards featuring naked pregnant women.
Bauer’s teen music magazine Smash Hits is to return for the second time this year- with a Take That Special issue.
LONDON – The Internet Advertising Bureau has appointed Publicis Modem’s chief strategy officer Tony Effik as chair of its social media council.
LONDON – ITV’s appointment of Archie Norman as non-executive chairman has reignited speculation into who will fill the channel’s vacant chief executive role, with former Sky boss Tony Ball back in the spotlight as the bookies’ favourite.
LONDON – The opening of Parliament today saw the Queen outlining plans to cut back on online piracy but making no mention of the proposed tax on phone lines or how universal broadband connection will be implemented.
LONDON – Gadget and gift website Firebox.com is to attempt to set a world record by organising a global secret santa in the run up to Christmas.
A National Geographic, pela primeira vez, vai trabalhar uma campanha global, com a mesma assinatura em 166 países e 34 línguas.
“Live Curious” estreou nessa semana seu primeiro filme e vai se desenrolar até março de 2010, em busca de refletir os valores essenciais da National Geographic e aquilo que ela tem em comum com as pessoas: a curiosidade. Quanto mais curioso, mas você deseja aprender, e quanto mais aprende, mais vive.
Assim como a campanha da concorrente Discovery Channel, a iniciativa da National Geographic promove os principais programas e apresentadores do canal, com filmagem em mais de 40 locações.
A produção é da italiana Mercurio Film, que resulta em um comercial bonito e com belo discurso, mas que em ideia e impacto perde para as peças de Discovery Channel.
| Via Mediaweek
Post originalmente publicado no Brainstorm #9
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LONDON – Interflora, the flower retail franchise, has stepped up its customer engagement strategy by launching a business page on Facebook.
LONDON – EMI has launched the first dedicated music channel on Hulu for the singer Norah Jones.
LONDON – Allianz has handed its £60m global ad account to Grey London following a final pitch against DDB Berlin.
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