Google is seeking acquisitions to help boost its cloud computing strategy. The search giant’s chief executive, Eric Schmidt, revealed that he is looking to snap up firms capable of helping Google exit the personal computer era and enter the age of cloud-based apps.
Un lit original, insolite et associé à un mobilier moderne. Cette plateforme flottante reposant sur 4 cubes en bois, a été conçue par le designer allemand Holger Wissmann. Disponible en neuf couleurs et différents modèles. Plus d’images du concept dans la suite.
If, as expected, the economy improves next year, tech companies will be better placed than others to take advantage. Why? Because metrics and data are at the heart of tech businesses, says Nancy Cruickshank, executive director for digital development at Telegraph Media Group and Revolution columnist.
LONDON – The Sun is marking its 40th anniversary with a cheeky viral created by Glue London, spoofing the Apple iPhone ads by positioning the newspaper as the original handheld device.
Cash-strapped ITV needs all the brand messaging help it can get. But the decorative images on its current poster campaign hide the fact that this advertiser has lost its way, Simon Kershaw argues.
LONDON – Creston, parent of direct agency Tullo Marshall Warren, reported a 66 per cent year-on-year drop in pre-tax profits for the six months ending in September.
Louai Alasfahani of Paragon Marketing Communications is a dedicated advertising professional, founding member of the IAA Kuwait Chapter and a well-known blogger (BlogAnubis).
mediaME spoke to him about the state of creativity in the region, award ceremonies, the IAA Kuwait Chapter, his blog and much more.
Read the interview.
LONDON – Lateral Group has won a contract to build a relational marketing database for Hobbs.
LONDON – Almost as many people are accessing television via their iPhone or PlayStation 3 as via a Mac computer, BBC data has revealed.
LONDON – News International has sold its 50% stake in property search engine Globrix, as it continues to draw back from the online property search sector.
The fourth Futures of Entertainment conference hosted by the Convergence Culture Consortium took place at MIT before the holidays, bringing together scholars and key thinkers from across TV, advertising, activism, new media and beyond. The hot topic of the weekend was transmedia.
Ms. Globe has overseen merchandising and promotional activities for such animated franchises as "Shrek" and "Madagascar" and their accompanying TV specials, consumer products and marketing tie-ins. More recently, she's been instrumental in carrying out the studio's long-term commitment to 3-D, an initiative spearheaded by her boss and DreamWorks co-founder Jeffrey Katzenberg that kicked off earlier this year with the release of "Monsters vs. Aliens."
'Call of Duty: Modern Warfare 2' might be a traditional, hardcore shooter game, but its marketing didn't treat it as such. The result was the biggest entertainment launch ever, according to publisher Activison Blizzard.
In its heyday, "This is Your Life" was seen by a broad swath of viewers tuned into their Philcos all at once, never dreaming that someday it could be rebroadcast, paused live, accessed on another gadget, or that its entire run could be contained on a thin metal disc.
A good guerilla campaign at work with simple stickers on every machine that generates carbon. Advertiser: Carbon Fighters Agency: TBWA\MAP, Paris, France Creative Directors: Sébastien Vacherot, Manoelle van der Vaeren Art Directors: Julien Boissinot, Nicolas Pontacq Copywriter: Kevin Salembier […]
Un court-métrage artistique intitulé “Wizard Smoke”, dirigé par Liam Mitchell et produit par Salazar Film. L’utilisation de la craie sur les différents riders permet de montrer le mouvement continu. Une bande son signée The Seeds – “Can’t Seem To Make You Mine”.
LONDON – GlaxoSmithKline has agreed a deal to become a partner of the London 2012 Olympics.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
