mediaME Interview: Louai Alasfahani “Inflated number of awards disproportionate to region’s true level of creativity”

Louai Alasfahani of Paragon Marketing Communications is a dedicated advertising professional, founding member of the IAA Kuwait Chapter and a well-known blogger (BlogAnubis).

mediaME spoke to him about the state of creativity in the region, award ceremonies, the IAA Kuwait Chapter, his blog and much more.

Read the interview.