Hasta La Creative!

Moving from Earth to Planet Customer Centricity isn't merely a shift in focus from widgets to individuals. It's a whole new marketing mindset that will transform much of current strategic planning, marketing and media optimization, and force us to revisit the way we conduct conversations with our customers.

(TrendHunter.com) This tech trend report countdown features the top tech trends in the last year. The report is a crowd-filtered ranking based on TrendHunter.com monthly traffic (several million monthly views) and our…

O leitor Matt Montenegro apontou essa incrível “semelhança” entre a famosa “The PEN Story” da Olympus, com um comercial da escola de inglês CNA.

A história contada através de fotos é realmente uma boa ideia, mas a cópia fica tão boa quanto o original. Dessa vez, nem dá para culpar o orçamento.

| Via Superlatido

LONDON – Unilever has launched a press campaign for its Colman’s Mustard brand featuring a sculpture of historic war secretary Lord Kitchener made entirely out of meat.

LONDON – Brylcreem is to launch the first ad in its multi-million pound campaign starring England cricketer, and newly appointed Brycreem Boy, Kevin Pietersen

Un excellent design pour cette table en kit intitulée “Wireframe”. Elle se compose d’un châssis en acier ainsi que d’un plateau construit en panneaux blanc et de plusieurs éléments. Le tout imaginé par le designer allemand Ismail Ozalbayrak. Plus d’images dans la suite.

Previously on Fubiz

• Table Treasury
• Floating Platform Bed
• Wizard Smoke

LONDON – Britvic’s spring water brand Drench has unveiled its hamster jazz band ad online ahead of its launch on TV this Saturday night. Watch the video.

LONDON – The Yorkshire Publicity Association has appointed John Ainley, north-east business director for CBS Outdoor, as its chairman for the next two years.

LONDON – Sony Music has launched a campaign to promote the new music release by Chris Brown, using CBS Outdoor digital screens.

NEW YORK (AdAge.com) — Whether the arrows on the chart indicating upward movement turn out to just be a slight bump off the bottom of the market or the start of a long and constant climb, marketers and agencies, according to Advertiser Perceptions' latest Advertiser Optimism Report for Fall 2009, are feeling more optimistic about increasing ad spending in all media. And yes, that even includes local newspapers and magazines.