LONDON – Times Newspapers and the Telegraph Media Group (TMG) are planning to scrap distribution of all their bulk copies, in a move that will cut thousands of copies from UK circulation.
LONDON – Coty, the world’s largest fragrance company, is preparing to launch a global review of its estimated £180m media planning and buying business.
Via [DubaiLynx]
LONDON –
UKOM, the UK online audience measurement company, has appointed former chief executive and founder of the Radio Advertising Bureau Douglas McArthur as its chairman as it gears up to launch in January.
LONDON – ITV Online, BBC Worldwide and Guardian Media Group are the latest digital publishers to sever ties with the magazine association trade body, the PPA.
Media Contacts, MPG’s interactive agency, has snatched the £8m digital media planning and buying business for travel operator First Choice, previously handled by The Search Works.
LONDON – Online video consultant GoViral looks at the value of viral videos which spark debate as to whether they are real or not.
NEW YORK (AdAge.com) — New York magazine is rejoining the Magazine Publishers of America after sitting out 2009 and focusing its energies elsewhere.
DETROIT (AdAge.com) — BBDO, which managed to survive the turnover of owners and CEOs at Chrysler this decade, will part with its longtime automotive client when its contract expires at the end of January, according to an executive close to the matter.
Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Creative Director: Johannes Hicks, Till Eckel
Art Director: Gabriel Mattar
Copywriter: Ricardo Wolff, Marian Goetz
Photographer: Hans Starck
We've seen tasteless attempts at humor from Fox and Burger King before, but we have to wonder what Burger King thought it was doing attaching its name to a series of fat jokes about Jessica Simpson. Maybe the target demographic is 18-to-34-year-old men, but surely a restaurant chain that slings heart-attack sandwiches is aware that the majority of American women are larger than the star?
MINNEAPOLIS (AdAge.com) — For years, Sunday prime time seemed made for made-for-TV movies — often there were three scheduled on the Big Three networks. What a difference a generation — and a genre — makes.
The Samaritans came to us with a very limited production budget, and absolutely no money for media. With this challenge, McCann Worldgroup Hong Kong came up with a cost-effective and highly creative solution – turn something as basic as a bookmark into an advertising medium. By placing these bookmarks in strategic locations such as supermarkets, convenience stores and libraries – we successfully reached out to our core audience of housewives, retirees and students in a more discreet and personal way, as opposed to using mass advertising. Along the way, we also achieved a creative solution with zero media budget.
Advertising Agency: McCann Worldgroup, Hong Kong
Executive Creative Director: Sylvester Song
Art Director: Kit Yu
Copywriter: Don Ellis, Houston Lau
Photographer: Hei
Hospital Corporation of America's East Florida Division is using digital technology, from digital billboards to text messages, to deliver current emergency room waiting times.
Algo chamou a minha atenção neste pacato Dia das Crianças: uma trending topic no Twitter chamada “Alienate your female”, que em português seria algo como “aliene sua fêmea”.
Rápido clique no tópico para descobrir que se tratava, na verdade, de um post do Mashable intitulado Alienate your Female customers? Pepsi has an app for that.
O pivô da controvérsia é um aplicativo lançado para promover o energético Amp Up, que faz simulações do que falar e de como se comportar com diferentes perfis de garotas. O sugestivo nome do aplicativo, Amp Up Before You Score, ainda intermedia boas relações com as Mídias Sociais. Em outras palavras, é um aplicativo para você usar durante o xaveco e depois da transa, para se orgulhar para os seus amiguinhos no Twitter, Facebook e afins. Veja o vídeo:
Mau-gosto? Não sei. Se levantarmos o histórico de comunicação de Axe/Lynx, é a mesmíssima linha. Fora um balde de marcas que já tentaram esta aproximação de consumo e pegação. Como, no caso de Amp Up, houve o ingrediente “Brag about it on Twitter”, a reação pode ter sido exagerada. Ou não? Será que nos acostumamos tanto com este tipo de estímulo para ser um macho de respeito que o ponto absurdo nessa história toda é apenas o fato de poder compartilhar a lista de garotas nas Mídias Sociais?
No caso de Axe/Lynx, a coisa do pegador funciona para share of mind. Quando você vai ao supermercado e encontra todo a sorte de desodorantes de segunda linha, além do preço (na média, quase igual) e da fragrância, é possível que o consumidor compre aquele com o qual melhor se identifica em termos mais intangíveis. Não é necessariamente achando que irá pegar mais mulher usando um ou que todas avançarão nele se ele comprar outro. Talvez com alguns, mas não geralmente.
Sobre Amp Up, estamos falando sobre alguém que tenha iPhone. Se um cara com algum discernimento adquirir um aplicativo desses com alguma esperança de usá-lo com uma garota e a pobrezinha cair na lábia deste coitado, numa boa, ambos se merecem. Garotas, antes de atacar a mente criativa que concebeu este aplicativo, peço que vocês se respeitem: não sejam presas fáceis do tipo de gente que usaria o dito cujo. Se forem, não reclamem depois…
Conventional wisdom might dictate that it is best to advertise to bright-eyed and bushy-tailed consumers, but new research shows that depletion can actually benefit advertisers.
NEW YORK (AdAge.com) — Google wants to own the search experience across every mobile media platform, and its latest offering is a universal search box that lets users of Android-based smartphones look for apps, contact information and web content right from the device's home screens.
À beira do rio Reno, o edifício da antiga sede da Bayer, em Leverkusen, Alemanha, foi transformado num gigante outdoor, decorado com mais de 5 milhões de lâmpadas de LED, distribuídas em um total de 17.500 metros quadrados. O resultado é um lindo show de efeitos luminosos, como você pode assistir no vídeo acima. Aos céticos, que não acreditam na veracidade de toda a mão-de-obra, um vídeo gravado pela própria empresa mostra os detalhes dos bastidores dessa produção.
:: Via Paper Plane
CHICAGO (AdAge.com) — The case of a former Starbucks marketing executive who allegedly violated his non-compete agreement to accept a job with Dunkin' Donuts may be the best example of one truism: employees go to work for competitors all the time. But if a company takes precautions, including a non-compete agreement, appropriate conditional severance and putting competitors on notice, that can't happen, right?
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