Hasta La Creative!

What if the the houses were in cards? Advertiser: Shelter

The debate about just what sexy is has been going on for as long as the first cave woman modeled the latest woolly mammoth fashions.

Ever wonder where that $10, $20 or $100 went after you handed it over to to buy some food, get a car wash or tip a stripper?

The folks at Trendrr — the social-media tracking service — just introduced something called Twitter sentiment analysis. The idea is that, by mapping certain words against the feelings they are typically meant to convey, you can get a sense of not only how many people are tweeting about a certain subject, but how they generally feel about it. Let's see how the Twitterati feel about Jay Leno.

DETROIT (AdAge.com) — Volkswagen of America handed its U.S. advertising account to Deutsch, following a review. Digital was a big part of the pitch.

LONDON – The British National Party, whose leader Nick Griffin made a controversial appearance on BBC Question Time last night, has attacked the policy of postal competition, the foreign ownership of Royal Mail rivals TNT and DHL and describes downstream access as ‘scandalous’.

LONDON – Microsoft and Amazon both posted better-than-expected results for the past three months, giving a boost to US tech stocks when markets opened.

LONDON – Tesco, the world’s biggest online grocery seller, has opened up its website’s API to developers, but the strategy relies as much on a brand’s USP as it does on a spirit of openness.

Para o lançamento do novo GTI, a Volskwagen não vai fazer um comercial de TV, nem criar um anúncio de revista, também não vai criar um site, nem mesmo gastar um único centavo em mídia. A única peça da campanha: um aplicativo para iPhone.

Quando o GTI entrou no mercado, 2006, a fabricante alemã investiu 60 milhões de dólares em um gigante esforço de mídia. Agora, a Volkswagen conta com o número divulgado pela Apple de 50 milhões de iPhone’s e iPod’s Touch vendidos no mundo.

Segundo a CBS, o programa de TV mais assistido na semana passada, “NCIS, alcançou 21 milhões de espectadores, cobrando 130 mil dólares por uma veiculação de 30 segundos.

Criado pela AKQA, o aplicativo “Real Racing GTI” é um game de corrida controlado pelo acelerometro dos gadgets. Nenhuma novidade caso não fosse o componente promocional do software: os seis primeiros colocados no ranking das corridas irão ganhar uma edição especial do VW GTI.

Sem nenhuma campanha para divulgar o aplicativo, a Volkswagen conta com PR e mídias sociais para viralizar o game. A concorrência dos 65 mil softwares na App Store é grande, mas quantos deles dão carros como prêmio?

| Via AdAge

I feel sorry for everyone entering the workforce who is younger than myself. If I had been able to tweet and stalk people on Facebook in middle school, I'm not sure anyone would want to hire me. I would have left a digital trail wrought with misguided views, ill-informed statements and failed romantic relationships. I'm sure anyone else who has ever grown up would have done the same. So now that hiring managers are Googling as part of the screening process and everyone's life glows hot under the focused lens of their magnifying glass, what are the ramifications?