Hasta La Creative!

LONDON – Brands managers who are not yet on board with music marketing are to get the benefit of entertainment giant AEG’s expertise at the Brands, Bands and Fans: Live! series of events.

DDB London promote the fuel efficient BlueMotion Technology from Volkswagen. VW shows the human side of their fuel efficient BlueMotion technology, which in this case means longer between fill ups.

Advertising Agency: DDB, London, United Kingdom
Executive Creative Director: Jeremy Craigen
Art Director: Rob Messeter
Copywriter: Mike Crowe
Photographer: David Harriman

“New type viruses appear continuously because the nature is revenged on humans for excessive exploitation.”

Advertising Agency: Shanghai J&J Advertising Co.Shanghai, China
Creative Director: Aaron Cheng
Art Directors: Apple Lee, Wang Xing
Copywriters: Aaron Cheng, Zhang Yunfan, Chen Rui

A really poetic video for a new fragrance. Advertiser: Surf Twilight Sensations Advertising Agency: BBH, London, United Kingdom Creative Director: Marc Hatfield Creative Team: Kimberley Gill and Mareka Carter Illustrator: Kam Tang Typography : Alison Carmichael Agency Producer: Ruben Mercadal […]

(TrendHunter.com) Bold, brazen and in-your-face, Vice Magazine is an uncensored look at today’s culture, society, and, generally, it encompasses all things on the cutting edge of cool.

This month’s fashion spread was clearly…

Main Line Animal Rescue is encouraging animal lovers in cities where the Birds are playing to visit shelters during game time. And it's pledging to donate five pounds of dog food to local shelters every time Vick is tackled.

Most companies have at least two kinds of customers, the ones who use their products or services and other ones who are buyers, distributors or advertisers. Often those other customers seem more important, because they make decisions that affect hundreds of sales or thousands of dollars. But dog food marketers, beware. The more time you spend on the needs of the non-user customer, the less you are focusing on the user of your products and the more vulnerable you become.

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Advertising Agency: Raad Afyouni, Kuwait

Quem precisa de Jerry Seinfeld e Bill Gates quando se tem um bom produto? É o que a Microsoft pensou para colocar no ar a campanha do Windows 7, que será lançado no dia 22 de outubro.

Criado pela Crispin Porter & Bogusky, o primeiro comercial se aproveita das boas críticas a respeito do novo sistema operacional, e traz a jovem Kylie mostrando como é fácil usar. A Microsoft quer manter o tom positivo em sua comunicação, como contraponto aos ataques da longa campanha “Get a Mac” da Apple.

De acordo com um monitoramento nas mídias sociais feito pela empresa Radian6, 96% das conversações que comparam o Windows 7 ao Vista declaram que o novo sistema operacional é superior. Essas opiniões, mais frases pescadas em jornais, revistas e blogs, servirão de base para os anúncios da Microsoft nos próximos meses.

O comercial “Good News”, que você assiste abaixo, estreia hoje na TV norte-americana.

Finalmente alguém conseguiu dar uma verdadeira importância ao marcante ícone do MSN.
A famosa borboleta foi recriada para garantir um visual fodástico desta campanha de lançamento da nova interface do portal (MSN.ca) que foi lançado no Canadá.
Agora, borboletas de diferentes estilos identificam as áreas assuntos mais importantes do portal. Que tal ver o filme? (obs: é impossível assistir só uma vez).

:: Criação da Taxi de Montreal, Canadá.