Comcast Takes on Hulu With Ad Blitz for Fancast


NEW YORK (AdAge.com) — Comcast saw what happened when Hulu aired its big TV ad blitz, tied to the Super Bowl, and now it wants its own Hulu moment. But it also believes it can do one better, appealing to a broader swath of potential online viewers than the offbeat, tongue-in-cheek Hulu ad did.

Hispanic Creatives Just Want to Be Revered for Creative Ability


Marketing to American Latinos is more than merely translating an ad and adding a more Latino-looking figure. It begins with the understanding that Latinos are multilateral and can be spoken to in English, Spanish or Spanglish. I saw many examples of this in the time that I spent working as a creative in a Hispanic advertising agency in New York. There I met Asians, redheads, Venezuelans, Cubans, Puerto Ricans and more who joined together and spoke an amalgamated language of different accents, all with the same fervor and passion for the industry. The fervor that these people have displayed for their work has also in a sense trapped them. I know firsthand that there is this concern among creatives that they will be pigeonholed into Hispanic advertising if they dabble in it long enough.

Fake Naked Dresses – Antonio Berardi Spring 2010 Show Teased With Corsets Lingerie Tops (GALLERY)

(TrendHunter.com) Antonio Berardi, the creator of the now infamous towering anti-heels worn by Victoria Beckham (see below), just strutted a fantastic collection down the runway at London Fashion Week. The Antonio Berardi…

Sexy Hair Loss – Rumours Swirl as a Potentially Balding Megan Fox Still Looks Hot (GALLERY)

(TrendHunter.com) Female pattern baldness is never hot, unless you are a balding Megan Fox. The rumour going around the Internet is that Megan Fox is shedding her hair, and not in the good way.

According to pictures and…

The Mutts of Marketing: An Ongoing Slideshow


What do Lee Clown, John Osborne, Linus Karlsson and Jonah Bloom have in common? They've all got dogs. And we've got photos.

Safeguard: Racer, Train, Battleship

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Advertising Agency: Saatchi & Saatchi, Guangzhou, China
Chief Creative Officer: Edmund Choe, Andy Greenaway
Executive Creative Director: Ng Fan
Creative Director: Popo Wu, Samuel Lau
Copywriter: Akon Li, Dang Lei, Arthur Tsang
Advertiser’s Supervisor: Todd Zhou, Victor Gong, Berty Lam, Jimeng Zhang
Account Supervisor: Ann Jingco, Sherry Tan, Jane Quelch, Pully Chau
Art Director: Ng Fan, Feel Fu, Jo Jong, Willyes Lam
Photographer: David Chen
Retouching: James Chan

Hundreds Tens Units

Une lampe pour éclairer sans s’aveugler, avec notamment le projet de la “Lampe A4″ réalisé par le studio Hundredstensunits des fondateurs Tom Nelson, Matt Bassett et David Horan. Un design simple et fonctionnel, comme de nombreux autres objets à découvrir dans la suite de l’article.



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Previously on Fubiz

Kleenex Lectures Us on Brand Identity With Grammar Fail

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Love the comments we get from readers.

Put Down that Remote, Please. Pretty Please?


NEW YORK (AdAge.com) — When a glitzy awards ceremony meant to point out the best of the TV starts out with an entreaty to get people to "put down your remote," you know something's out of whack.

Agencies: Don’t Be So Quick to Reject Client-Side Job-Seekers


There are plenty of wonderful, non-agency executives who have succeeded at ad agencies. Their success has been predicated upon appropriate hiring.

Oxfam | Tck Tck Tck

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Em uma praia de Melbourne, na Austrália, um homem usou uma máscara com a caricatura do premiê australiano Kevin Rudd, vestido de pijamas e sentado sobre uma cama. O objetivo do protesto é alertar aos líderes mundiais, incluindo Rudd, para “acordar” diante do agravamento dos problemas das mudanças climáticas.

Do outro lado do mundo, em Nova Iorque, ativistas e voluntários se reuniram neste domingo, no Central Park, para formar uma escultura humana em forma de ampulheta. Com um vídeo que está circulando por todas as televisões do mundo e, claro, na internet, eles tentam passar a idéia de que o tempo está correndo.

Tanto em Melbourne, quanto em Nova Iorque, as ações foram organizadas pela ONG Oxfam, como parte da campanha “Tck Tck Tck” (www.tcktcktck.org), que antecipa a conferência da ONU sobre o tema, prevista para dezembro, em Copenhagen (Dinamarca). No Brasil, a ação tem o nome de “Tictac Tictac Tictac” (www.tictactictac.org.br).

:: Com fonte do Yahoo! News, Day Life  e Terra

Boost Your Brand by Understanding the Path to Purchase


Today, clients and agency folk alike are rushing to shopper marketing, searching for the experts and digging for the insights that will lead to stronger commercial programs and real marketplace advantage. So CMOs need to ask themselves, How do we build a shopper-insights capability?

Gaby Roslin fronts BT Vision shopping channel

LONDON – BT Vision has launched an on-demand television shopping channel hosted by presenter Gaby Roslin.

Bank compensation scheme appoints Mindshare

LONDON – The Financial Services Compensation Scheme has appointed Mindshare to handle its £4 million communications planning account.

Marketers: Think About Fitting In Before Breaking Through


Instead of asking "How do we break through?" advertisers should be asking "How do we fit in?" If your audience is on Facebook, don't interrupt their social life by shouting at them; find a way to insinuate your brand into their existing behavior.

NBC Universal Puts $1.3 Million into Public Education Support


The NBC Universal Foundation is putting $1.3 million into programs that help public high school students — and it's encouraging its employees to volunteer as well.

Glenmorangie promotes Ardberg Corryvreckan whisky with digital campaign

LONDON – The Glenmorangie Company is promoting its Ardbeg Corryvreckan whisky with a digital campaign.

Lynx | Party Across The Internet

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Para não perder o costume de participar do movimento #interactivemonday, idealizado pela Martina Zavagno, hoje venho replicar a dica de uma ação interativa muito legal da Lynx (aqui chamada de Axe).

Party Across The Internet” é uma experiência online que te leva através de alguns de sites (fakes) onde acontece uma sequência de festas diferentes que surgem em banners. O melhor da brincadeira é que a gente pode interagir com as festas. Após a sequência, somos levados até a página oficial da marca no Facebook, que já conta com 30 mil fãs de todo mundo.

:: A criação é da australiana Soap Creative. Enjoy ;-)

Crest Grabs Seacrest. Results Less Than Believable

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Is it just us or was it a really, really poor choice for Crest to hook up with Ryan Seacreast to pimp its new Crest Extra-White plus Scope Outlast?

French Lawmakers Want Warnings on Airbrushed Photos


A group of French politicians led by an expert on eating disorders wants to put warnings on airbrushed photos spreads in magazines as well as doctored shots used in advertisements and packaging.