Jul
03
OfT welcomes changes to Ryanair ads
Posted in: UncategorizedLONDON – The Office of Fair Trading has welcomed steps taken by no-frills airline Ryanair to make its ads clearer about the prices of its flights.
Jul
03
Stardust 2009 Reel
Posted in: UncategorizedNouveau showreel de la part du studio Stardust basé à New-York, et dirigé par le directeur de création Jake Banks. Une agence réputée et spécialisée dans la production de spots TV pour de nombreux clients. A découvrir dans la suite.
Jul
03
Torture, Truffles Truth – Tomas ; a book by James Palumbo
Posted in: UncategorizedThis is the second animation promoting #8220;Tomas#8221; – the first novel by James Palumbo.
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Jul
03
Disney, Coke and Microsoft back behavioural targeting guidelines
Posted in: UncategorizedLONDON – Coca-Cola and Procter & Gamble are among brands who have teamed with US trade bodies and technology firms to release a set of guidelines for tracking users’ web activity in order to target ads.
Jul
03
Student teams win top D&AD prize with mobile app and book design
Posted in: UncategorizedLONDON – Two student teams have tied in first place to win D&AD’s prestigious Student of the Year honour at last night’s ceremony in London.
Jul
03
Clever and Current: Reaching the Information Age
Posted in: Uncategorized
The Internet. The greatest enabler perhaps ever known. The ability to acquire and distribute information at a furious and daunting pace has proven to be the downfall of many a business, political candidate, celebrity etc. However, those who seize control have experienced unprecedented success. Capturing the minds of those fluent in Internet language proves to be the primary goal of advertisers for the future.
In May, the International Society of Human Rights (ISHR) released a group of 3 ads which succinctly and adroitly summarize both the fears and triumphs of widespread Internet distribution.
The political implications are clear: target and mock those who seek to suppress the free spread of information. Labeled “To Teach Dictators a Lesson”, the sharp simplicity and wit of the ad depicts perfectly the conflicting opinions of those on both ends of the spectrum. The brilliance of the ad lies in the subtle usage of the imagery of the stifled flow of information.
Subtlety is an art form lost on many advertisers who often go for gross exaggerations in the name of attention grabbing. As depicted in my last blog, such strategies often undercut the intended message. Quite oppositely, the subversive humor of this ad strikes a poignant note.
Delivering a meaningful but catching message to those who can rapidly attain information from a variety of sources proves difficult. However, those who succeed do so in slight-of-hand subtlety rather than slap-you-in-the-face bravado.
Dan Davis is a Freelance Writer carving out his growing resume, specializing in copy writing, and subjects from sports to the arts. Contact him on LinkedIn.
Jul
03
Digital Television… Buzz to Bust
Posted in: Uncategorized
Much anticipated, the switch to Digital Television, or DTV, finally took place on June 12, 2009. Despite over 1.5 years of warning, many found themselves with no programmings that fateful day. The original switch date of February 17, 2009 was pushed back due to the “lack of preparedness” of over 10% of US households. The whole effort to switch to DTV, according to the Federal Communications Commission, began on January 23, 2001.
Eight years of planning, $10 billion dollars invested, and you’re now looking at it. Whew! Glad that’s over. Reminds me of Y2K.
Yet, it’s not really funny. Especially for the 1,700 broadcast stations that spent their money to upgrade to the new 
digital equipment, and then to wait patiently for the change. It arrived in February,and then the digital implementation was delayed. It arrived again in June as the cut was finally made.The money invested by the stations was to be recouped via the use of additional signals. Each broadcast station has been given its core channel, which currently carries the signal, along with 5 additional signals that “piggyback” on the original.The additional signals are actually sub-channels, capable of carrying additional programming. For instance, if a viewer wants to watch an “all business, news and weather” version of his or her local NBC affiliate, the station can theoretically satisfy this niche. Geographic areas with high Hispanic indices can have access to Spanish sub-channels.
BusinessWeek reports that there are areas of the country already utilizing DTV’s capabilities, but the others have run into a major stumbling block: the economy.
ION’s Qubo airs cartoon programming for kids while ION Life focuses on health and fitness. NBC offers its local stations a sports channel and just launched a New York City news channel. MGM aims to partner with local stations to offer a movie channel, and entertainment service LATV offers bilingual programming for young Latinos.
Here’s the problem: The cable, satellite, and phone companies are loath to distribute programming that is largely untested and may compete with their own channels. What’s more, the recent switch to digital TV coincides with a punishing recession. Local TV advertising fell 28% in the first quarter from the same period in 2008.
It is not a question of “if” the stations will use the expanded bandwidth, but a question of “when.” There has been speculation that the added sub-channels will be used to send TV programming straight to computers and cell phones, further integrating TV, Online, and Mobile platforms.
Either way, it looks as if it may be a while before the dollars flow out of DTV at the same rate they were invested.
Jeff Louis: Strategic Media Planner, Project Manager, and New Business Account Coordinator. His passion is writing. Reach out and touch him: www.linkedin.com or www.twitter.com.
Jul
03
Office of Fair Trading orders Ryanair to be clearer in its advertising about prices and charges
Posted in: UncategorizedLONDON – Ryanair has been forced to increase the clarity and transparency of its advertising and website following an investigation by the Office of Fair Trading.
Jul
03
John Brown retains RBS customer publishing contract
Posted in: UncategorizedLONDON – John Brown has retained the contract to publish the Royal Bank of Scotland’s ‘Sense’ magazine.
Jul
03
The London Clinic appoints HMDG for Cancer Centre launch push
Posted in: UncategorizedLONDON – Harley Street’s independent hospital, The London Clinic, has appointed HMDG to handle a £500,000 launch campaign for the new Cancer Centre which will open in December.
Jul
03
Video: Volkswagen tells consumers to look on the bright side despite the recession
Posted in: UncategorizedLONDON – Volkswagen is launching a national TV campaign encouraging consumers to be positive during the recession.
Jul
03
Hunger campaign asks Al Gore to take on plight of the starving
Posted in: UncategorizedLONDON – Humanitarian organisation Action Against Hunger has launched a campaign asking former US presidential candidate and ethical campaigner Al Gore to make a film about the plight of starving children.
Jul
03
Smash Hits returns for Michael Jackson tribute issue
Posted in: UncategorizedLONDON – Smash Hits is returning to newsstands next week for a one-off Michael Jackson tribute issue more than three years after it closed.
Jul
03
Yahoo! appoints Penny Baldwin to global brand role
Posted in: UncategorizedYahoo! has appointed Penny Baldwin, former managing partner of Young & Rubicam Brands, to the new role of senior vice president, global integrated marketing and brand management.
Jul
03
Samsung launches Jet ad campaign
Posted in: UncategorizedLONDON – Samsung’s new TV campaign for the Jet mobile phone, the first work from Grey London for Samsung, is launching tonight during Big Brother.
Jul
03
New Pirate Bay owner reveals ambitious business plan
Posted in: UncategorizedLONDON – The Pirate Bay’s new owner Global Gaming Factory plans to pay users to share songs while letting copyright holders and ISPs in on the action, in a complicated revenue and data sharing scheme aimed at turning the controversial site into a legitimate business.
Jul
03
Brands struggle to keep it brief on Twitter
Posted in: UncategorizedMany brands are struggling to adapt their messages to fit the limited characters on Twitter and risk missing the mark with customers as a result, warns social media expert William Buist.
Jul
03
Road Safety: Bleeding Billboard
Posted in: UncategorizedAdvertising Agency: Colenso BBDO, Auckland, New Zealand
Photographer: Steven Boniface
Executive Creative Director: Nick Worthington
Art Director: Emmanuel Bougneres
Copywriter: Nick Worthington
Agency Producer: Paul Courtney
Producer: Rollercoaster Design
Account Director: Scott Coldham
Senior Account Manager: Janelle Van Wonderen
Jul
03
Jüdischer Salon am Grindel e.V.: Messiah, Old days, Stalk, Wall
Posted in: Uncategorized
Advertising Agency: Jung von Matt / Elbe, Germany
Art Directions: Jens Pfau, Arne Weitkämper
Copywriters: Sascha Hanke, Tobias Grimm, Christoph Breitbach
Illustrators: Arne Weitkämper, Nelli Quiring, Julia Stoffer
Published: June 2009
Jul
03
Sour Marbels: Cave man, Diver, Tourist
Posted in: Uncategorized
Advertising Agency: Ogilvy & Mather, Mumbai, India
Chief Creative Officer: Piyush Pandey
Executive Creative Director: Abhijit Avasthi/Rajiv Rao
Creative Director: Anurag Agnihotri
Art Director: Ashish Naik
Illustrator: Deelip Khomane
Typographer: Ashish Naik
Copywriter: Saurabh Kulkarni/Nasrullah Husami
Account Manager: Antara Suri/Manan Shah
Account Supervisor: Lavanya Anirudh
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