Hasta La Creative!

Poderia ser só mais um sucesso de visualizações no Youtube, mas o clipe musical “United Breaks Guitars” é mais do que isso. Composta pelo músico canadense Dave Carroll, a música é uma crítica ao ocorrido entre a companhia aérea United Airlines e o cantor.

Os responsáveis pelo transporte de bagagens da United Airlines destruiram a guitarra do músico. O descuido, alertado por uma testemunha que estava no mesmo avião de Dave, revoltou o músico e a sua equipe.
Meses após o fato, sem ter recebido nenhum reembolso, Dave e sua banda, Sons of Maxwell, criaram este clipe para criticar a companhia aérea, chamando a até de “destruidora de guitarras“. O vídeo, lançado na semana passada, é o primeiro de três vídeo-críticas que Dave Carroll pretende produzir para difamar a imagem da companhia.

United Breaks Guitars conta com mais de 2 milhões de views e 12.756 comentários, tornando-se um verdadeiro hit musical nos Estados Unidos. Assista acima!

A Conclusão é:

Clientes insatisfeitos nunca tiveram tantas possibilidades e espaços para poder criticar algo e até popularizar as difamações. A vulnerabilidade das empresas se tornou um fator preocupante. O que resta as empresas é saber gerir de forma coerente e precisa para que se tenha uma boa saída diante dos possíveis acontecimentos. Afinal de contas, errar é humano.

Agency: Impact BBDO, Riyadh, Saudi Arabia
Creative Director: Ahmad Beck
 Art director: Ahmad Beck, Bobby Sanguisy

Advertising Agency: Ogilvy & Mather Advertising, Mumbai, India
Creative Director: Abhijit Avasthi, Manoj Shetty, Siddhartha Dutta
Art Director: Sreejith Kodoth, Siddhartha Dutta
Copywriter: Manoj Shetty
Illustrator: Master Blasters

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Agency: Euro RSCG, Dubai
Art / Creative Director Copywriter: Neeraj Sabharwal
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Via [ Dubai Lynx ]

“Don’t let dandruff steal your show.”

Advertising Agency: Saatchi & Saatchi, Vienna, Austria
Creative Director: Hubert Goldnagl
Art Directors: Hubert Goldnagl, Esben Eherenreich
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Advertising Agency: ADWORX, Dubai
Sr. Art Director: Aamir Shaikh
Art Director/ Copywriter: Hani Sharaf
Sr. Graphic Designers: Shadi Taha, Talal Jleilati
Illustrator: Jeen Ghadi
Account Director: Amin Abu Omar