LONDON – Christian Aid has launched a fresh ad campaign to support its vision that poverty can be eradicated. It aims to stimulate debate and invite people to take action to help bring about political change.
LONDON – Friday lunch was rudely interrupted for adland diners – by the massive fire which hit Soho’s Dean Street – view our picture gallery here.
“Business cards were typeset on cloth and tied in a knot. Clients would loosen the knot to reveal the name and information of the massage therapist.”
Advertising Agency: Leo Burnett, Toronto, Canada
Creative Directors: Judy John, Israel Diaz
Art Director: Paul Giannetta
Copywriter: Sean Barlow
Photographer: Mark Zibert
Released: February 2009
“All children should be allowed to be children.”
Advertising Agency: JWT, Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Director: Stefano Carli Ballola
Copywriter: Cristiano Tonnarelli
Photographer: Zona 13
Cette publicité bien exécutée est produite par l’agence Venables Bell & Partners pour la banque Barclays. Le spot a été dirigé par Nicolai Fuglsig, sur une post-production du célèbre studio londonien The Mill. Le concept s’articule autour du marché financier et fait appel à l’imaginaire.
Agency: Venables Bell & Partners Advertiser: Barclays
Advertised brand: The Horse and Hound Boutique.
Meatball sceneted dog-sized outdoor media
Advertising Agency: Ruth Advertising, Stockholm, Sweden
Art Director: Anders Granberg, Jenny Berg
Copywriter: Anders Granberg, Jenny Berg
Account executive: Hanna Jönsson
Maneging director: Johanna Jernbäck
Photographer: Erika Lidén, Linda Åkerman
Typographer: Anders Nilsson
Published: 01-09
Description: How do you reach dog owners? Through their dogs. How do you reach dogs? Through […]
So P&G is now going to choose with which production companies its agencies can work in the U.S. Sounds great. What happens now?
Based on reader thoughts and some further discussion with industry leaders, here are seven ways to combat commoditization.
SAN FRANCISCO (AdAge.com) — Bill Morgan is under great pressure these days. As senior VP-corporate marketing for Sprint Nextel, he heads marketing for the No. 3 U.S. wireless carrier that, since 2005, has been mired in technical and customer-service problems. In an interview with Ad Age, Mr. Morgan defends Sprint's progress.
NEW YORK (AdAge.com) — There are a lot of players talking to Microsoft about Razorfish, among them Publicis, Dentsu, WPP, Omnicom, Interpublic and AKQA's private-equity investor, General Atlantic. But to best the field, the winning suitor will likely have to fork over more than money to the agency's owner, which is looking for "strategic assets," such as a commitment to buy its advertising offerings or use its technologies.
SAN FRANCISCO (AdAge.com) — Microsoft's not the only marketer whose advertising has Apple in its crosshairs. A tiny upstart named DoubleTwist is gunning for Apple's iTunes has started going after the brand.
NEW YORK (AdAge.com) — Beyond just TV longevity, SpongeBob SquarePants has grown into a nearly $8 billion-dollar-a-year property at retail for Nickelodeon, with more than 700 license partners worldwide, making it the most widely distributed franchise in MTV Networks history, hands — or pants, as it were — down.
Flores gigantes foram instaladas em algumas praças públicas de cidades importantes dos Estados Unidos. Essas flores são fontes de energia solar e estão habilitadas para carregar vários celulares e notebooks ao mesmo tempo.
A iniciativa é uma parceria da Toyota com prefeituras de cidades norte-americanas. Neste caso, é o modelo Prius que representa a montadora. O automóvel nasceu com uma “alma verde e ecológica”, concebido para oferecer uma condução sustentável em cidades urbanas.
Além de ser uma iniciativa generosa e bem alinhada com o posicionamento do carro, a ação também visa conscientizar os utilizadores sobre a opção do teto solar que está disponível no 3rd Generation Prius (a terceira geração do automóvel à venda nos EUA). A frase “It’s all powered by the sun like the optional Solar Roof in the 3rd generation Prius.” foi estampada na parte de fora das flores, reforçando a bem sucedida tática de construir uma forma responsável de mídia de rua. Inspirador, não?!
Veja mais imagens (aqui).
:: Via Street Attack
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