NEW YORK (AdAge.com) — To promote its 6.0 line of action-sports gear this month, Nike is establishing a major promotional beachhead on Fuel TV, the News Corp.-owned cable outlet geared towards skaters, surfers and bikers. The deal allows the sportswear company to dominate the network for a set period of time.
Way down under, the gang at George Patterson Y&R decided they'd prove what a little creativity can do. So they created the Wicked Sick Project, in which they bought an ordinary used BMX bike on eBay, applied a little creativity and, voila, sold it for an astronomical profit.
NEW YORK (AdAge.com) — Since taking the job as U.S. CEO of Omnicom Group's OMD a little over a year ago, Alan Cohen has seen the agency rack up an impressive number of wins — 16 to be exact, including Callaway, Henkel Dial, Levi's Docker and CBS Showtime. Mr. Cohen spoke with Ad Age about the motionless upfront market, the commoditization or lack thereof of media agencies and his thoughts on whether this year's Super Bowl will still be a must buy for marketers.
Dois tipógrafos (Pierre & Damien / plmd.me) e um piloto de corrida (Stef van Campenhoudt) colaboraram para conceber um tipo de letra feito com um carro.
Os movimentos do carro foram monitorados através de um software personalizado, desenhado pelo artista interativo Zachary Lieberman. (Openframeworks.cc)
A incrível realização foi feita para e pelo Toyota iQ, algumas vezes mencionado aqui e aqui.
:: Baixe a fonte aqui: toyota.be/iqfont
:: Fotos no Flickr
A holandesa Grolsch deu aval para a criação de um novo aplicativo que induz o usuário a testar a sua capacidade de andar em linha reta após consumir bebida alcoólica.
O aplicativo, criado pela Marvellous Amersterdam, foi chamado de “Walk the Line“, e será disponibilizado a partir do dia 20 de julho para iPhone, na App Store.
Usar a interatividade para exercer um papel mais responsável, não é novidade entre as marcas de bebida alcóolica. Em março, a Absolut apresentou a campanha “Recognize the Moment” com essa mesma “pegada”, alertando as pessoas sobre o momento em que se deveria parar de beber.
:: Via Revolution Magazine
NEW YORK (AdAge.com) — When a basketball-size hole opened earlier this week in the fuselage of a Southwest plane, which was rerouted and landed safely, Twitter helped the airline manage the story. In an industry where customers are as likely to have smooth, hassle-free flights as they are to have to sit through hourlong delays, Twitter can be either a godsend or a curse for an airline.
LONDON – Pharmaceutical giant Bayer has announced plans to consolidate its $1bn (£609m) advertising account.
(TrendHunter.com) Angela Marklew’s ‘Caught at Sea’ features a plethora of fishing-inspired images. Fishing nets become fashionable dresses and togas, shells become hair accessories and fish become arm candy.
Click through…
Following leaked revelations Twitter will take in as much as $20 million or so per month by the fourth quarter of 2010, it appears the company is testing a new contextual advertising system.
As a skinflint who'd sooner sweat until I require fluids intravenously than turn on the air conditioner, the role of household finance manager is one I was born to fill. Recent triumphs include winnowing two Netflix memberships into one and a ninja-efficient redemption of a 20-percent-off coupon at the dry cleaner's. At the same time, I aspire to owning property of some sort, perhaps a bike or even a saucepan, someday. To achieve this lofty goal, I must tidy my personal financial house. Big bad internet: whatcha got for me?
OK. What do you really think was on the mind of the copywriter when he can up with the tag, “French Me” for the latest Hardee’s outing?
This is too weird not to share.
LONDON – Lloyds TSB has shortlisted Zenith and MEC following a four way pitch for its £62m media planning and buying account this week.
LONDON – Some charities are commanding more loyalty than others in the economic downturn.
We love this new billboard campaign for Petersburg, Kentucky-based Creation Museum, a “70,000 square foot museum brings the pages of the Bible to life.”
LONDON – Dutch brewing giant Grolsch is promoting responsible drinking with the launch of an iPhone app which challenges the user to walk in a straight line.
LONDON – The shampoo and conditioner haircare market has been hit by the economic downturn, according to research by Mintel.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
