Hasta La Creative!

Hispanic agencies have also been invited to "pitch" national general-market accounts, but few to none have actually walked away with the business. It's always easy to blame it on the politics, but if Hispanic agencies plan to go head-to-head with general-market agencies, they need to stop acting so much like Hispanic agencies, or at least like Hispanic-only agencies.

LONDON – Teleperformance has emerged as the lead supplier of a new national swine flu hotline and online ‘symptom-checker’ which launched today.

LONDON – Consumers watch video display ads nearly twice as long as non-video ads, according to a massive study by digital advertising firm Eyeblaster, focused on a new metric – dwell time.

LONDON (AdAge.com) — Publicis Groupe is pinning its hopes for recovery on growth in 2010, after announcing today that global organic revenue was down 8.6% in the second quarter of 2009.

Enquanto alguns desprezam e ignoram o Twitter, outros enxergam oportunidades coerentes na hora de usar o microblog em situações de marketing.

O diretor de assuntos digitais da norte-americana Clear Channel Outdoor pensou em uma estratégia inteligente que, via Twitter, pode permitir que as empresas atualizem suas promoções em tempo real.

Para testar a novidade, Ryan Frazier criou uma conta no Twitter e começou a enviar mensagens de 140 caracteres a partir do seu BalckBerry para uma dezena de outdoors espalhados em Tampa Bay, nos Estados Unidos.

As mensagens testes estão chamando a atenção de muita gente. De acordo com Frazier, desde que ele começou a enviar tweets para os outdoors, a Clear Channel já foi contatada por várias empresas com água na boca.

A esperança é ver, daqui pra frente, uma nova forma de utilizar a mídia exterior integrada com uma nova mídia que cresce e se populariza a cada dia.

Veja aqui uma reportagem exclusiva com Frazier.

:: Via The Mainframe

(TrendHunter.com) Although all signs may point in that direction, this article is not referring to the flamboyantly-glamorous drag queens, but to a new breed of beings that are further blurring the lines of ambiguity.

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LONDON – Last.fm has commissioned interactive video network Smartclip as its online video partner in the UK, which will drive visual branding for advertisers and sponsors across Last.fm’s recently launched Personalised Visual Music Player.

LONDON – Muck Rack, a sort of aggregation service for journalists using Twitter, has revealed its ‘One Line Press Release Service’, which promises to deliver public relations messages to top journalists in a concise, tidy package.

LONDON – Barrhead Travel, one of the UK’s largest independent travel companies, has started using Attinger Jack to build its prospect database.

LONDON – Associated’s MailOnline has leapfrogged guardian.co.uk and Telegraph.co.uk to become the most popular newspaper website in the UK, according to today’s ABCe figures for June.