Advertising Agency: DDB, Helsinki, Finland
Creative Directors: Jukka Mannio, Vesa Tujunen
Art Director: Jukka Mannio
Copywriter: Vesa Tujunen
Illustrators: Janne Itäpiiri, Antti Salminen
Other additional credits: Miika Helenius, Jarno Lindblom, Pia Eiro
Published: April 2009
On the way to the Mullen new office open house party in Boston, we sampled some radio, a medium we haven’t listened too much in years.
LONDON – The newly knighted ex-agency boss Chris Powell is to chair the two bodies that bankroll the ad industry’s self-regulation system.
À primeira vista pode parecer um daqueles vergonhosos painéis “interativos” que a Globo utiliza em seus programas, mas basta olhar um pouco mais a fundo para perceber que a utilidade é bem maior. Bem, pelo menos para quem for para Cannes Lions na semana que vem.
Criado e produzido pela Schematic, o painel é gigante, inteligente e multiusuário, trazendo a programação completa do festival, mapas 3D e informações de lugares próximos, como bares e restaurantes. Chamado de Touchwall, a tela permite ainda que os visitantes marquem pontos de encontro e troquem informações via email.
Uma maneira tecnológica e semântica de acompanhar eventos com uma programação tão extensa. E claro, um mimo só para quem tem 4 mil euros para gastar em seminários e palestras.
| Via Inspiration Room
Post originalmente publicado no Brainstorm #9
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LONDON – Advertisers could gain an affluent, engaged and highly targeted audience if newspaper websites introduce subscription charges, according to experts.
LONDON – The London Evening Standard has struck a content-sharing deal with the New York Daily News, allowing the two to share editorial in print and online.
LONDON – Eat Seasonally, the campaign backed by companies including Sainsbury’s, Tesco and Waitrose, has sponsored a humorous short film aimed at raising awareness vegetable food miles.
Advertiser body ISBA is to advise a new consultation on behavioural targeting and online privacy issues led by the Information Commissioner’s Office.
I know. I know. The NBA finals are over and Kobe is in bed cuddling his trophy but I had to post this funny Nike Basketball commercial that played throughout the finals. When we talk about building true affinity for brands we must emotionally tap into consumers and truly engage them not just our numbers, research, and spreadsheets. In the onslaught of meaningless buy my product fodder, this spot stands out for all the good reasons.
I have heard sports lovers and not so sports lovers talk about “that funny Nike Basketball commercial”. Ahhhhh cooler talk, marketing heaven–and isn’t that what we all want?
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Jinean Robinson is a CCIO (Chief Creative Infections Officer) who has been in the communications industry for over 8 years, specializing in creative strategy and implementation, 360 branding communications, and brand development. Join her at http://twitter.com/germllc or her firm’s website at http://germonline.com/
LONDON – Shadow Culture Secretary Jeremy Hunt has lodged a formal complaint to the BBC Trust after the BBC confirmed it would keep new government business tsar, Sir Alan Sugar, on the hit show, The Apprentice.
(TrendHunter.com) You have infrared photography to thank for these mystically captivating photos. The image sensor used for these photos is sensitive to infrared light–much different then the light that can be picked up…
P&I blogger and Blue Chip Marketing founder Ian Moore attempts to justify the ROI of the latest Hula Hoops campaign, which offers prizes to consumers who make or vote for films featuring the crisp.
Une nouvelle vidéo sous la forme d’un making-of du dernier travail de l’artiste Martijn van Dam (Supersilo). Une illustration faîte à l’occasion de ChampionSound, entièrement créé à partir de Adobe Photoshop CS3 et Illustrator CS3.
Last night Mullen welcomed the Boston ad community to its new digs at 40 Broad Street.
LONDON – WH Smith and Tesco have been forced to apologise after promoting a book on Josef Fritzl, who kept his daughter in a cellar and repeatedly raped her, as a Father’s Day present.
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| THE ORIGINAL? Volkswagen Crafter – 2007 Agency : Z Publicidade (Mexico) |
LESS ORIGINAL : Volkswagen Transporter – 2009 Agency : La Mesa Santiago (Chile) |
| Ok c’est pour le même annonceur, mais ce n’est ni la même agence, ni le même pays, ni le même modèle de véhicule… (ni le même modèle de dinosaure?) |
LONDON – Music blog specialist Hype Machine has appointed digital ad house w00t!media to handle its online advertising sales.
LONDON – Online retailer SockShop.co.uk is increasing its web presence with the launch of a selection of product microsites and the appointment of viral marketing partner Tamba.
LONDON – Paramount Pictures has partnered with Microsoft Advertising to promote its summer film Transformers 2.
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