Jun
02
Channel 4 to handle ad sales for music channels
Posted in: UncategorizedLONDON – Channel 4 is to take over the TV ad sales for Box TV, the operator of seven pay-TV music channels, replacing Sky Media.
Jun
02
Carter set to blight prospects for Channel 4/Five merger
Posted in: UncategorizedLONDON – Five’s immediate hopes of merging with Channel 4 are likely to be dashed by communications minister Lord Carter, with his upcoming Digital Britain report set to endorse the formation of a C4/BBC Worldwide joint venture as the main means of securing Channel 4’s future.
Jun
02
MPG scoops Haier work
Posted in: UncategorizedLONDON – China’s Haier, one of the world’s largest white goods manufacturers, has awarded its first multimillion-pound European media business to Havas’ MPG ahead of a major new push in the region.
Jun
02
News International may run thelondonpaper in morning
Posted in: UncategorizedLONDON – News International is considering launching a morning version of its free afternoon title, thelondonpaper, should it wrest the lucrative contract to distribute newspapers during the morning on the London Underground from rival Associated Newspapers.
Jun
02
The Face set to be revived by Bauer Media after five years
Posted in: UncategorizedLONDON – Bauer Media is set to revive the iconic style magazine brand, The Face, five years after the title was closed down.
Jun
02
Pre-Scandal Bombshells – Fresh Unpublished Images of Marilyn Monroe (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) On the eve of what would have been Marilyn Monroe’s 83rd birthday, unpublished photos of the blonde bombshell have been discovered. The pictures were from as long ago as 1950 and were taken by Ed Clark…
Jun
02
Sexploitation Ads – Advertisements From MTV That are Shockingly Provactive (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) MTV has been an influential force on pop culture and it is important to note what tactics they use to spread their messages to the youth of today. The ads in the above gallery are from two different campaigns.…
Jun
02
Banco belga põe QR Code em comercial de TV
Posted in: Uncategorized
A televisão belga está exibindo um anúncio publicitário com QR Code no canto da tela. O telespectador pode ganhar um iPhone 3G 16GB e obter um uma camisa da SeqretCode, empresa especializada em códigos bi-dimensionais, se ele abrir uma conta bancária no Banco de La Poste, através de seu celular. Acontece que, ao fotografar com seu aparelho móvel o QR Code que aparece na TV, ele é levado até o mobile site do banco belga que, entre tantas funções inovadoras, conta com uma sessão móvel exclusiva para abertura de uma conta universitária.
O uso do QR Code em televisão é novidade, pelo menos pra mim. Não me lembro de ter visto outros anúncios utilizando essa mesma tecnologia, a não ser em internet, print, ações de rua e coisas do gênero. Gostei!
:: Comercial de TV
www.youtube.com/watch?v=Raz0al4Qx-o
:: Seqret Code
Jun
02
This Recession Will End.
Posted in: Uncategorized
There are some pretty unbelievable resources available online at no cost. Everything from whitepapers to completed slide shows, covering any topic imaginable. Some of the better ones are put out by professional groups in support of advertising agencies and efforts. These include the Advertising Media Internet Center (AMIC), the 4A’s, and the Outdoor Advertising Association of America.
These organizations also fund and run many of the Public Service Announcements.
On May 5th, the OAAA’s public service campaign was a shot in the arm to all worrying where the next paycheck will be coming from, or if there is a next paycheck. Named Recession 101, the billboard campaign is simple, as if printed on a piece of notebook paper and tacked to a 14′ x 48′ out on the highway. The messaging consists of a simple reminder: some day, the recession will end.
It is not the greatest, most creative campaign ever done, but it is timely and truthful. Look on it as a shot in the arm to keep away all of the bad stuff coming from television. The great driving force behind it is the idea of looking up during adversity rather than down. Moving forward instead of complaining. In an apt message, the OAAA states:
The campaign is about America and resiliency. The recession has hurt one of America’s greatest attributes-it’s unshakeable optimism…Recession 101 isn’t selling anything other than the American Spirit.”
And it’s about time we returned to the American spirit and optimism. The entire campaign is available here.
Jeff Louis: Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you, so leave a comment or follow the links: linkedin.com or twitter.com.
Jun
02
Em qual agência brasileira você gostaria de trabalhar? (Edição 2009)
Posted in: Uncategorized
Chegamos em junho, e repetindo a enquete realizada em 2007 e 2008, trago novamente a pergunta “Em qual agência brasileira você gostaria de trabalhar?”.
A pesquisa é rápida, indolor e anônima. A intenção com o ranking é tentar mostrar um pouco a percepção das agências diante de profissionais e estudantes de comunicação. A não separação de disciplinas, misturando online, offline, promoção, etc, é proposital, o que também pode mostrar uma tendência de interesse nos diferentes segmentos.
Lembrando que é uma enquete informal. Responda depois do jump. Se tiver problemas, responda aqui.
Post originalmente publicado no Brainstorm #9
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Jun
02
Fan-Forced Romance – Strange ‘Shippers’ of Unlikely Character Relationships (VIDEO)
Posted in: Uncategorized
(TrendHunter.com) I think that we all have shouted at the telly once in our lives saying, “Kiss her!” or “Get together already!” Some TV fans have very different ideas on character relationships.
For example, some Harry…
Jun
02
O temível logo de São Paulo, cidade sede da Copa 2014
Posted in: UncategorizedO horrendo logo criado para representar a cidade de São Paulo como sede da Copa 2014 está causando discussão no Flickr, e no perfil da própria agência responsável pela criação, a MPM.
A marca virou motivo de chacota, e até uma campanha foi iniciada para pedir que a Secretaria de Turismo da cidade retire essa “peça” da frente de nossas vistas (a lei Cidade Limpa tem que valer pra coisas feias também). Segundo a MPM, os laços representam um jogador chutando de voleio. Claro.
Uma comparação que está sendo feita é com o logo de Curitiba, muito parecido com a proposta de Chicago 2016, mas ainda assim infinitamente melhor.
OK, talvez os meu adjetivos tenham sido duros demais com o design nada-com-nada paulistano. Uhn, pensando bem, não foram não.
| Via Lucas Osis, no grupo do Brainstorm #9
Post originalmente publicado no Brainstorm #9
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Jun
01
A sharp fridge at the grocery
Posted in: Uncategorized
Click Image To Enlarge
Advertising Agency: IMPACT BBDO, Beirut, Lebanon
Chief Creative Officer: Dani Richa
Creative Director: Associate Creative Director: Nancy Timani
Copywriter: Associate Creative Director: Florence Basseux
Via [ mediaME ]
Jun
01
Move Over, Q Scores
Posted in: Uncategorized
As Simon Clift of Unilever made clear at the Ad Age Digital Conference recently, brands no longer have total control of the communications surrounding their products or even the positioning of them. That power is now in the hands of the digital consumer. Ford agrees. It's just asked 100 bloggers to launch the Fiesta in the U.S.
Jun
01
Spin the Red Circle
Posted in: Uncategorized
Jun
01
Viewers Take Note of NHL’s Strong Post-season
Posted in: Uncategorized
MINNEAPOLIS (AdAge.com) — The Rash Report's Minneapolis dateline may bring bias into a column about hockey, as the 10,000 lakes referenced on Minnesota's license plates freeze over from about Halloween to May Day, creating rink rats in the Gopher State. But even Sun Belt scribes reporting from hockey hot spots like Tampa Bay and North Carolina (which witnessed the Lightning and Hurricanes beat teams from blizzard-belt towns Calgary and Edmonton) have heralded the National Hockey League as having sports' best post-season, and wondered when (if ever) viewers will agree.
Jun
01
Birdy Nam Nam – The Parachute Ending
Posted in: UncategorizedNouveau clip du groupe français éléctro Birdy Nam Nam sur le titre The Parachute Ending, produit par le groupe Justice. Extrait de leur dernier album : Manual for Successful Rioting. Une superbe réalisation de Will Sweeney et Steve Scott à découvrir dans la suite.
Jun
01
The Tyranny of Technology in Testing Marketing Effectiveness
Posted in: Uncategorized
Jun
01
Seductive Photo Sets – Sylvia Krzysztofek’s ‘Beauty’ Explores Feminine Allure (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Sylvia Krzysztofek’s ‘Beauty’ photo set explores all aspects of feminine allure. From a wayward corkscrew curl to a bare ribcage or the palm of a hand, Sylvia Krzysztofek adeptly catalogues every aspect…
Jun
01
Nuns Behaving Badly – Zoso’s ‘Oh Forgive Me Father, for I Have Sinned’ is the Dark Side of Piety (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Everyone loves a nun, especially the misbehaving ones Zoso captures in ‘Oh Forgive Me Father, for I Have Sinned.’ These images depict nuns doing everything they shouldn’t, from putting on makeup to smoking,…
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