The direction from which brands approach content online is at a cross-road. The brand-to-content model has evolved from one of brands filling in the spaces between shows, to brands integrating into shows, to where we are now: brands producing their own shows.
Hope bubbles inflated by irrational exuberance used to steadily grow for years, but now they last a couple of days at most. On Monday, May 4, when word spread across the land that Amazon was going to unveil a big-screen Kindle, some newsy types allowed themselves a moment of optimism: Maybe this will be the gadget that saves newspapers! Then, of course, by Wednesday, when Amazon chief Jeff Bezos pulled it out of his hat, the magic instantly evaporated.
Based on much of what we see and hear, there are a lot of marketers out there who don't seem to understand the principles or ethics of PR. So here's a refresher on the rudiments of PR. Even if you don't need them, I know you know someone who does.
BATAVIA, Ohio (AdAge.com) — In an interview with Ad Age, CMO Mike Indursky discussed how Burt's Bees has retained its passionate fan base and is resisting the urge to cut prices or marketing.
At the same time that marketers must pare research expenditures, they face added pressure to secure high-quality data and insights. So how can CMOs minimize the impact of reduced spending on research? Here are seven steps.
NEW YORK (AdAge.com) — It's likely the least sexy tool in your marketing arsenal, but it could be the one that delivers real results.
NEW YORK (AdAge.com) — Early predictions for this year's TV-upfront market are grim. The betting on Wall Street is that the broadcast networks will see a 10% to 20% decline from the about $9.23 billion in commitments from marketers secured last year, which could mean the networks will be lucky to notch a take between $7.4 billion and $8.2 billion.
BATAVIA, Ohio (AdAge.com) — For years, the TV-upfront market hasn't entirely worked for Unilever. But rather than exit like some, the company — with the $499 million it spends on TV — is looking to rewrite the rules and increasingly set the agenda with what it calls a "reverse upfront."
NEW YORK (AdAge.com) — When the upfront finally moves this year, the seven executives who joined Ad Age for a roundtable discussion April 23 will each play a key role in the direction it takes.
Nunca fui um trekker. O pouco que conheci da série foi através de episódios esporádicos ou cenas dos filmes que via de relance na TV de casa quando minha mãe estava assistindo, essa sim uma fã de carteirinha. Porém, devo dizer que depois do “Star Trek” de J.J. Abrams passei a ver tudo com outros olhos. Poucas vezes me diverti tanto no cinema e, mesmo sem acompanhar a série, me emocionei com a participação de Leonard Nimoy.
Muitos fãs não gostaram do excesso hollywoodiano de ação ou então das licenças poéticas, mas o décimo primeiro filme da franquia é lindo visualmente e narrativamente. “Star Trek” imaginado por J.J. Abrams chuta bundas. Um reboot merecido da criação de Gene Roddenberry.
Até o polêmico product placement da Nokia foi inteligente, apesar de, mais uma vez, ter sido alvo de críticas por parte dos trekkers. Com direito ao clássico Nokia-tune e marca na tela, um comunicador do futuro é manuseado pelo jovem James T. Kirk, logo nos primeiros minutos do filme, aliás, em uma cena incrível.
A fabricante finlandesa também lançou o Nokia 5800 Star Trek, com conteúdo do filme e aplicativos temáticos como “Phazer Shot”, “Red Alert” e “Kelvin Communicator”.
Você pode assistir a cena da Nokia abaixo, mas provavelmente isso é considerado spoiler. Se preferir, espere para ver no cinema. Vida longa e próspera.
### Se o vídeo não estiver aparecendo, acesse o blog para assistir. ###
Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie
(TrendHunter.com) These scandalous photos are said to be of Rihanna and are sending the Internet into a firestorm. The cell phone snaps were taken at a hotel in West Hollywood called The London.
While two of the images…
Craigslist may face criminal action in South Carolina unless the online classifieds service stops running ads the state says promote prostitution and pornography, the state attorney general’s office said Thursday.
Craigslist CEO Jim Buckmaster probably never guessed that his name would be involved with murder, a sociopath, and angry Americans. After all, he simply ran a classified ad website…what kind of trouble could he get into?
Well, he may spend time in the big house if he is not careful…although it is highly doubtful. However, he has taken his share of legal and public flogging, so much so that he has responded via the Craigslist blog:
“When critics rush to tar craigslist as especially dangerous, it’s important to put things in perspective,” he writes. “Craigslist users have posted more than 1.15 billion classified ads to date, easily 1000x the combined total ever posted to the print publications involved in all of these ‘print ad murders.’”
In its “terms of use” section, Craigslist says it is not responsible for ads on its sites. Which is basically the same as the disclaimer that smoking can kill you on the outside of the cigarette box.
Sex on Craigslist is not hard to locate: Just go to the “personals” and look for the link that says “misc. romance and casual encounters.” Now it is true that Craigslist is not the first public “portal” that has been used for people trying to hook up for sexual activity…MySpace, Chat Rooms, AOL…they have all been exploited for sexual purposes. With any service that is used to put two people together that have never met, there is a good chance that the person you meet may not be the person that was portrayed. It’s one of the pitfalls of personal “online” branding: we have the ability to be who we want to be.
Mr. Buckmaster does have a valid point in that predators have found prey via other methods, and not just Craigslist. However, when newspapers used to run classified advertising, there were no pictures of naked women, no promises of sexual gratification-and if there were, they were veiled as something else entirely.
It’s really nobody’s fault anymore. Craigslist is just another company that is not responsible for the indirect damage they’ve enabled. The CEOs of banks, automakers, mortgage lenders…it’s not their fault, either. Let the public beware! After all, they were just trying to make a little money. So some people died. Other’s lost their life savings. It’s not our fault.
However, as the world becomes interconnected, some sort of responsibility must be taken by those that provide the means. We assume that others are as ethical (for better or worse) as we are, and it is not too much to ask for a little corporate responsibilty, as well. If someone was hurt on your property although being warned prior to the fact that danger existed, there would still be culpability inolved for having something of danger exposed to the public.
It’s not that I think Craigslist is guilty; rather, I feel that they should take some of the responsibility. Yet, the fact that Craigslist has entirely blamed everyone but themselves, and has even researched other murders that have happened via classified ads seems a bit caustic and a little too casual. Luckily, the killer was caught quickly…maybe at the beginning of a serial killing spree. What would Craigslist have done if there were ten murders?
Jeff Louis: Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: linkedin.com/in/jefflouis or twitter.com/jlo0312.
NEW YORK (AdAge.com) — With the departure of two global CEOs from his biggest PR shops, MS&L Worldwide and Publicis Consultants, Publicis Groupe CEO Maurice Levy has decided to turn over global leadership of both agencies to Olivier Fleurot, former executive chairman of Publicis Worldwide. Mr. Levy is also initiating an organizational restructuring of the holding company's PR, corporate communications and events practices in the hope of creating a "premier" PR network with MS&L at the fore.
Putz, mais um advergame de corrida?! Calma, o que a Volkswagen e a Tribal DDB acabaram de apresentar não é só mais um manjado game de corrida comum subsidiado por uma marca, como estamos acostumados a ver por aí. O que foi lançado agora, especificamente para promover o novo modelo do “tunado” Golf GTI no Reino Unido, é m jogo que utiliza a mesma plataforma de uma corrida de autorama, só que online e em flash. É uma experiência um pouco diferente, e que vale a pena ser testada. Vou dizer que viciei bastante nesse domingo.
Mas cuidado! Por simular uma corrida de autorama, fique atento com a alta velocidade. Quando vc menos espera, já é tarde demais. Compartilhe comigo depois sobre o que achou do jogo 
:: Via Mastercom e Direto do Forno
Click Images To Enlarge
Agency: Y&R Dubai, UAE
Creative Director: Shahir Ahmed
Copywriter: Amit Kapoor
Art Directors: Komal Bedi Sohal, Shahir Ahmed
Planner: Nadine Ghossoub
Photographer: Anuchai Secharunputong
The Bicycle Factory é uma promo de cunho social organizada pela Cadbury do Canadá. Nessa promo, eles estão convidando consumidores para ajudar na construção e envio de 5 mil bicicletas para a África. No continente mais pobre do mundo, a bicicleta é muito mais do que um simples meio de transporte. Ela ajuda no acesso às escolas, funciona como ambulância e é meio de aumentar a velocidade para quem necessita percorrer grandes distâncias a pé.
Toda vez que um consumidor entrar com um UPC diferente (Universal Product Code – código de barra impresso em embalagens de produtos que podem ser lidas eletronicamente) no site, uma nova peça surge para ser colocada em uma bicicleta que está sendo montada. Aqueles que melhor contribuírem para a criação das bicicletas, serão contemplados com prêmios, o que também é bom, pois incentiva o consumo dos produtos da marca Cadbury.
E tem mais: tudo que está ocorrendo na “Fábrica de Bicicletas da Cadbury” pode ser visto em real-time (aqui) através de uma animação 3D que simula o trabalho dentro da Fábrica.
(TrendHunter.com) Netherlands-based photographer Andy Tan has an impressive portfolio that is full of sexy, provocative images. Tan is an artist who thrives upon existing notions of feminine representation in order to play…
(TrendHunter.com) Benedict Campbell’s strong emphasis on color and light creates a pop-art world of photos that highlight dynamic figures in hyper-realistic style.
Campbell’s ever-changing style brings something new and…
[…] I Believe In Advertising […]
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
