May
12
Coke Gremlins Revealed, Ideas Stolen, Tube Sox Made Sexy
Posted in: Uncategorized
Those adorable/scary furry things in Coke’s new Organ Player commercial? Find everything out about them on their Facebook page and their Flickr page.
May
12
What Do You Do When Your Spokesperson Dies?
Posted in: Uncategorized
On March 13, 2009, Brownstein Group and client J&J SnackFoods shot a new TV commercial for the SuperPretzel brand. It featured the legendary broadcaster of the Philadelphia Phillies baseball team, Harry Kalas. One month later, Harry died.
May
12
VW Digitally Does GM’s Disneyworld Test Track
Posted in: Uncategorized
Ever been to Disneyworld? Ever been on the GM Test Track ride? Then you know exactly what you’re getting into with this Tribal DDB London-created online game, The GTI Project
May
12
The Foot Fetish Folks are Gonna LOVE This.
Posted in: Uncategorized
Shoe firm TerraPlana has this new technology called Vivo Barefoot, which gives shoes the power to stimulate your sensory perception “every time you touch the ground.”
May
12
YourReebok iPhone App
Posted in: Uncategorized
Há pouco tempo a Reebok entregou a sua conta publicitária global para a DDB Worldwide. Desde então, agência e cliente estão planejando estratégias criativas em resposta as inúmeras inovações que a Nike está disponibilizando através do mobile marketing e o universo digital, principalmente com o seu ousado NikeiD.
Esta semana, a Reebok apresentou sua nova ferramenta. Trata-se do aplicativo “YourReebok” para iPhone. O aplicativo possibilita que o usuário customize e ordene seu tênis de onde estiver e como bem entender.
Por enquanto, o aplicativo “YourReebok” só estará disponível para usuários do Reino Unido e Estados Unidos. Também está sendo estudado por eles a implementação do serviço aos usuários da Alemanha, França, Bélgica, Holanda, Áustria e Irlanda. E, como sempre, vamos ter continuar chupando o dedo.
May
12
What Twitter Can Do to Avoid the Next Swine-Flu Panic
Posted in: Uncategorized
In part one of my two-part Dumenco's Media People interview with Scott Case, the CEO of Malaria No More, we talked about how his nonprofit organization has used social-media marketing tools to its great benefit. But we also talked about the downside of Twittermania in regard to H1N1 influenza — popularly known as swine flu (aka #swineflu and #aporkalypsenow, if you're a Twitter trend watcher).
May
12
Doritos Digs Dodgeball
Posted in: Uncategorized
Remember when dodgeball was just a stupid game you played in gym class when the teacher didn’t feel like teaching you anything that actually had to do with physical education?
May
12
New Coke Cans Celebrate Summertime
Posted in: Uncategorized
Coca-Cola kicks off barbeque season with a set of fresh and festive Coke cans.
May
12
Land Rover retains WPP for global account
Posted in: UncategorizedLONDON – Following a review of its agency arrangements Land Rover has retained its WPP agencies, which will now be centralised under the umbrella group Team Land Rover.
May
12
World Moving Ideas
Posted in: UncategorizedProduit en édition limitée par l’italien Manuel Dall’olio et l’agence AdmCom, voici ce calendrier très original présentant 12 objets différents et universellement connus afin de montrer que les créations qui nous entourent aujourd’hui existent aussi grâce aux inventions du passé.
Chacun objet comprend une description de l’idée original qui a conduit à son invention.
May
12
Vanish: Hamburger
Posted in: Uncategorized
“Removes grease stains.”
Advertising Agency: Euro RSCG Warsaw, Poland
Creative Director: Jacek Szulecki
Art Director: Cesar Puebla
Copywriter: Antoni Korzeniowski
Photographer: Jacek Poremba
Other additional credits: Magda Jarosz (Costume)
Published: March 2009
May
12
Lust Erotic Boutique: Birds Bees
Posted in: Uncategorized
Advertising Agency: Uncle Grey, Denmark
Creative Director: Per Pedersen
Art Director: Mikkel Krøijer
Copywriter: Moritz Grub
Illustrator: Martin Nielsen
May
12
French’s Comes with 40% More Happy.
Posted in: Uncategorized
Provided your definition of “happy” is yellow and zesty.
May
12
Subway Fashiontography – Greg Williams Captures Public Transportation Style (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Not everyone can afford the limousine rides featured in his recent editorial, so photographer Greg Williams shows us what it’s like for a fashionista to take the subway instead.
Granted, the subway in…
May
12
Double Cheeseburger / Gras Double
Posted in: Uncategorized |
 |
| THE ORIGINAL? Tide laundry detergent – 10/2005 Source : Cannes Archive Online, Agency : Conill Saatchi & Saatchi New York (USA) |
LESS ORIGINAL : Vanish detergent “Removes grease stains” – 2009 Source : Adsoftheworld Agency : Euro RSCG Warsaw (Poland) |
| Découvrez 3 exemples supplémentaires de la même idée dans le livre “Nouveau?” de Joelapompe aux éditions télémaque / CB News, disponible en librairie, Fnac, Virgin et sur amazon.fr |
May
12
Magazines Find Some Success With Interactive Content
Posted in: Uncategorized
SAN FRANCISCO (AdAge.com) — While a handful of magazines have experimented with making their advertising pages digitally interactive, women's service title Woman's Day has gone a step further and made its editorial pages interactive as well — with promising results for one advertiser.
May
12
North American CEO Scott Neslund Leaving Mindshare
Posted in: Uncategorized
NEW YORK (AdAge.com) — Mindshare, one of the world's largest media agencies, has announced that Scott Neslund, its North American CEO, is leaving the agency and is being replaced by agency vet Phil Cowdell. Mr. Cowdell, who previously ran the Ford and Unilever accounts for the WPP-owned shop, will oversee the agency's largest market.
May
12
Discuss: Is PETA Giving Oprah a Free Pass on KFC?
Posted in: Uncategorized
May
12
Channel 4 chief Duncan urges Government to sanction deal with BBC
Posted in: UncategorizedLONDON – Channel 4 has warned it faces damaging cutbacks if the Government does not sanction a partnership deal with BBC Worldwide, or hand it part of the TV licence fee to help address the broadcaster’s funding gap.
May
12
Greece bans Google Street View due to privacy concerns
Posted in: UncategorizedLONDON – Greek authorities have banned Google’s Street View vans from roaming the country, at least until the company can provide Greece’s data protection watchdog with a satisfactory reason to continue.
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