What Twitter Can Do to Avoid the Next Swine-Flu Panic


In part one of my two-part Dumenco's Media People interview with Scott Case, the CEO of Malaria No More, we talked about how his nonprofit organization has used social-media marketing tools to its great benefit. But we also talked about the downside of Twittermania in regard to H1N1 influenza — popularly known as swine flu (aka #swineflu and #aporkalypsenow, if you're a Twitter trend watcher).

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