Double Cheeseburger / Gras Double

hamburger2006
hamburger2009
THE ORIGINAL?
Tide laundry detergent – 10/2005
Source : Cannes Archive Online,
Agency : Conill Saatchi & Saatchi New York (USA)
LESS ORIGINAL :
Vanish detergent “Removes grease stains” – 2009
Source : Adsoftheworld
Agency : Euro RSCG Warsaw (Poland)
Découvrez 3 exemples supplémentaires de la même idée dans le livre “Nouveau?” de Joelapompe aux éditions télémaque / CB News, disponible en librairie, Fnac, Virgin et sur amazon.fr

Jackson House: Mouth full

Jackson House: Mouth full

We could give a crap about manners. We need the table.

Advertising Agency: Neiman Group, Harrisburg & Philadelphia, USA
Creative Director: Jeff Odiorne
Art Director: Spink
Copywriter: John Gilbert
Published: December 2007

Jackson House: McWant

Jackson House: McWant

If you McWant your McFood McFaster, you know where you can McGo.

Advertising Agency: Neiman Group, Harrisburg & Philadelphia, USA
Creative Director: Jeff Odiorne
Art Director: Spink
Copywriter: John Gilbert
Published: December 2007

Jackson House: Guarantee

Jackson House: Guarantee

You don’t like the food, we’ll immediately replace you with another customer.

Advertising Agency: Neiman Group, Harrisburg & Philadelphia, USA
Creative Director: Jeff Odiorne
Art Director: Spink
Copywriter: John Gilbert
Published: December 2007