Hasta La Creative!

I saw a wonderful commercial recently. It was called "Really?!" and produced by O'Grady Meyer for Gerber, makers of baby cereal, juices, and toddler food, among other items. It had everything a TV spot could ask for: it was thought-provoking, it questioned people's assumptions in a way that was useful for the company brand and it was the epitome of that all-important "buzz." But this commercial didn't appear on TV. It was a video clip on YouTube.

(TrendHunter.com) The new issue of Vogue US pays tribute to iconic models who served as a muse and inspiration to designers, filmmakers and musicians. These individuals were the ones who were much more than just fashion…

This is for those who’ve recently mentioned Adrants seems to have forgotten about or shunned the fact there’s a lot of sex, sexual innuendo and gratuitous almost-nudity in advertising.

We like this! Wait, what? A lottery ad? Seriously? Come on!

@emmanuelvivier of Buzz Paradise drew our glances to the first-ever Sprint ad to feature the delectable Palm Pre.

Remember the glory days of the drum solo? No? Of course you don’t.

Amazing new campaign for Discovery’s “Deadliest Catch” TV show. The graphics are mind blowing. They also produced some cool web interactive banners. More images and credits in the full post:

Here’s the full campaign. And here’s some close ups and process images.

Client Discovery Channel
Account supervisor Molly Barbour
Account manager Kelly Lapides
Creative director Stefan Poulos
Associate creative director Andrew Heckel
Art director Luke Watkins
Studio photographer Scott McDermott
On-location photographer Corey Arnold
Digital illustration Ars Thanea
Digital production technician Matt Stockenberg
Art producer Lisa Nagy

A Mömax é uma rede varejista de móveis com uma proposta bem parecida com a da IKEA. Até nas campanhas publicitárias as duas concorrentes se assemelham.

Por exemplo, em dois novos comerciais, a Mömax resolveu dizer que você deve ter bons móveis para manter as suas coisas organizadas, e assim, não passar vergonha. A IKEA fez algo praticamente igual bem antes, em 2001, com a campanha “Tidy Up” (relembre aqui e aqui).

Não importa, podemos até reclamar, mas os filmes da Mömax também são bem divertidos e dignos de nota. A criação é da agência austríaca Demner, Merlicek & Bergmann. Assista abaixo:

| Virgin

| Tights

Until Pistachios are cleared to be safe, expect a lot of companies that distribute them to issue voluntary recalls. Now these recalls should not be considered admitting that they are unsafe products. Rather it is a precautionary measure until a proper medium to determine their safety for consumption comes out.

Flavor House Products, Inc. and Nutcracker Brands, Inc., both part of the Bremner Food Group, announced a voluntary recall today of several brands of in-shell roasted and salted pistachios and dry roasted pistachio kernels. This recall is a precautionary measure due to the voluntary recall of pistachios announced by the supplier of the pistachios, Setton Pistachio of Terra Bella, Inc., on March 31, 2009.

Bremner has not received any reports of illnesses in connection with the items listed above to date, and no other Bremner products are affected by this action.

These recalled pistachios, supplied by Setton Pistachio, were distributed to Fresh Finds by Bremner. Setton Pistachio has initiated a recall of pistachios for all of its 2008 crop as it continues to investigate the potential for its pistachios to be contaminated by Salmonella. In light of these developments Bremner is undertaking this recall.

(Source) Press

No other than the man behind the concepts and designs of luxury brand Ridpath’s Fine Furniture. On Thursday, April 30 from 6-9 pm, Christopher will present an in-depth look into his approach to style, luxury and design. He will also discuss the elements and inspiration behind his latest collection which is making its Toronto debut.

Christopher, world-renowned for fusing classicism with modernism, is the creative force behind his 15 year old luxury brand. His designs grace luxury residences all over the world as well as The Savoy in London, The Encore in Las Vegas and films such as “Oceans 13″ and “The Devil Wears Prada.” Christopher Guy’s unique approach to design transcends modern and traditional boundaries, culminating to the instantly recognizable Christopher Guy lifestyle collection.

Ridpath’s has set the tone for what Toronto desires for over a century with their rich tradition of quality craftsmanship. Recently, Ridpath’s has seamlessly blended that tradition with the fresh and exciting, making it a perfect partnership with Christopher Guy. Known for their exemplary customer service, the store recently opened an in-store design resource center for design consultations.

(Source) Press