Hasta La Creative!

LONDON – A Wells & Young’s ad for Courage beer has been banned by the Advertising Standards Authority (ASA) following a series of complaints.

LONDON – Agencies and media owners must focus on the audience for digital out-of-home to get the most from the medium, according to speakers at the DOOH Media Summit, run in association with Media Week.

LONDON – NetJets, Europe’s largest operator of private jets, has appointed AKQA’s recently launched media, search and analytics division to handle its pan-European digital media account.

LONDON – Hearst Digital managing director Alex Ballantyne is to leave the NatMags-owned group as part of a restructure that will mean the digital business is folded into the wider NatMags’ operation.

LONDON – Charles Allen and Ian McCulloch, former ITV chief executive and commercial director respectively, have teamed up to create a new management consultancy, Xsequor.

Credits:
Client: Amstel Pulse
Agency: 180 Amsterdam
Executive Creative Director: Richard Bullock
Creative Director: Adam Chasnow
Art Director: Chris Landy
Copywriter: Lee Hempstock
Producer: Chayenne de Witte
Head of Production: Cedric Gairard
Business Director: Christian Stein
Account Executive: Anna Stewart
Business Affairs Manager: Kindra Schoemaker
Production Co.: Hungryman UK
Director: Roderick Fenske
Producer: Matt Jones
ON-LINE EDIT
ONLINE Facility: Prime Focus London
H/Flame Artist: James Adamson
Producer: James Miller
MUSIC/SOUND DESIGN
Music/Sound Design Company: JSM Music, New York
Executive Producer: Joel Simon
MIX
Final Mix: JSM Music, New York

Kentucky Fried Chicken has been known to come up with the craziest concept dishes and apparently there is a new one coming out. KFC announced a second secret recipe added to its menu – the Kentucky Grilled Chicken (KGC). The announcement made today, at New York City’s famed Friars Club marks the launch of this revolutionary new non-fried menu item, which is available in KFC stores nationwide beginning today.

KFC’s Kentucky Grilled Chicken is packed with flavor. It’s marinated and seasoned with a savory blend of six secret herbs and spices and slow-grilled to juicy perfection. The cooking process includes a blend of spices that is proprietary to KFC and utilizes custom-designed, patented ovens, making it KFC’s second secret recipe.

With between 70 to 180 calories and four to nine grams of fat depending on the piece, Kentucky Grilled Chicken provides a non-fried option from a brand America knows and loves.

(Source) Press

OK, eu sei, ele é jogador do Santos, infelizmente, mas o garoto promete. Sabe aquela história de jogador do futebol tão raçudo que cruza a bola e ele mesmo corre pra marcar o gol, pois então, é o que o Neymar faz no novo viral da Nike.

O vídeo divulga a nova chuteira Mercurial, que tem “Velocidade na Veia” como assinatura.

Você pode discutir se é verdade ou não, mas ele foi lá e fez. Tá vendo isso André Sanchez?

Making of

Advertising Agency: Jung von Matt, Stockholm, Sweden
Art Director/Copywriter: Jacob von Corswant
Account Director: Jan Tallroth
Director: Jacob von Corswant

Let’s face it, sometimes the guy or gal at the top of the org chart hasn’t rolled up his or her sleeves for years. That becomes a problem when such folks insist on taking a sudden interest in a campaign and start offering “suggestions.” All you can really do is humor them along and hope something distracts them before they can do too much damage.

Paul Hirsch  has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.

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