A new service, backed by a trio of leading US media executives, has been launched claiming to act as a broker between publishers and readers, allowing them to generate subscription revenues.
LiLo, the charming Disney redhead that never gained a foothold in reality: Another child-star on the brink of losing everything? Not according to her best PR move to date. Beleaguered Lindsay Lohan released a mock E-Harmony video yesterday on FunnyOrDie (1.7MM views) that takes sharp jabs at herself: She’s single (lonely), reportedly broke, and probably alcoholic. But, she has her good qualitities as well, promising Mr. Right: “…at the end of the date, I promise you that I never lose my Google hits, just my underwear.” Gotta love a woman that has clear priorities!
Speaking of Google, if you haven’t seen YouTube lately, it’s crystal clear that Google is serious about monetizing the popular video site. Check out YouTube Edu (Education), YouTube House Hub (Government), and YTSO (YouTube Symphony Orchestra). The YTSO alone is worth the visit. And don’t forget to visit Pepsi-sponsored PopTub, a channel featuring the freshest videos on YouTube.
Jeff Louis is an experienced Senior Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you: www.linkedin/in/jefflouis or on twitter @jlo0312.
“Free your clothes from odors”
Agency: DDB, Brazil
Copywriter: Cristiano Cera
Art Director: Cicero Souza?
Creatives Director: Rodrigo Almeida, Renata Florio, Júlio Andery, Rodolfo Sampaio e Sérgio Valente.?
Photography: Rodrigo Ribeiro
Ilustration: Seagulls Fly
Poly Touch Tangible est un synthétiseur de sons avec cubes et périphériques. Réalisé par Mike Neumann, ce concept est doté d’un écran tactile multi-touch permettant de configurer dynamiquement des objets réels et de produire du son avec de l’électricité.
O estudante James Brookner e o fotógrafo Matt Garcia, ambos do Reino Unido, tiveram uma idéia simples e fabulosa. Eles criaram uma solução que se insere no atual momento em que o panorama midiático está se reinventando diariamente. Esta solução foi denominada Everyday Models: um programa que convida alguém a receber o pagamento por alugar coisas da sua vida cotidiana para anunciantes, seja roupas, carros, casa ou até perfil online.
Para fazer parte deste clube, os britânicos precisam se cadastrar no site da iniciativa. Fornecendo os dados pessoais, fica mais fácil para os anunciantes identificarem quais destes perfis tem mais a ver com a mensagem e o target definido para sua campanha.
Em tempos onde as empresas buscam gastar cada vez menos com inserções publicitárias, e o investimento em publicidade cada vez mais segmentada também está em ascensão, esta acaba sendo uma saída totalmente inovadora e pertinente. Só resta saber se vai dar certo.
LONDON – The Walt Disney Company has appointed Peter Fitton to the new role of vice-president, ad sales and promotions, to oversee all sales across Europe for Disney’s TV channels and online operations.
LONDON – Sport, the free weekly magazine, is to suspend publication following the news that its French parent company has gone into administration.
LONDON – Gill Hudson, editor of the Radio Times since 2002, has taken the editor-in-chief role at Reader’s Digest magazine in the UK.
LONDON – Sport magazine, the men’s free weekly magazine, has suspended publication after its French parent company, Sport Media & Strategy, went into administration.
LONDON – Sport magazine, the men’s free weekly magazine, has suspended publication after its French parent company, Sport Media & Strategy, went into administration.
LONDON – Barclaycard has signed a strategic partnership deal with Global Radio, the owner of Heart, Capital FM, Galaxy and Xfm, as it seeks to cement its association with music events.
New, the I love
viral facebook application is available here.
The best viral video show on the web.
If you want to know what is viral this week, you need to watch every week this top 3 viral videos.
All the weekly archives are available here.
if you want this show on your blog, […]
Le travail du réalisateur Joaquin Baldwin en provenance du Paraguay, avec ce film d’animation. L’histoire d’une poupée vaudou qui doit trouver le courage de sauver ses amis affrontant la mort. Une impressionnante qualité graphique, à découvrir en HD dans la suite.
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Jennifer Macfarlane
Copywriter: Cuan Cronwright
Illustrator: Morgan van Heerden
Photographer: Xander Ferreira
Published: February 2009
LONDON – Brands seeking to run charity auctions on eBay can now outsource the process to a specialist agency, which has launched following the completion of five pilot projects.
LONDON – Virgin Media has partnered with Google to offer enhanced email services to its broadband customers.
LONDON – EBay plans to seperate its Skype subsidiary by holding an initial public offering (IPO) next year, after recognising that the two companies have little in common.
(TrendHunter.com) Human mirrors, train station flash mobs and college dorm light shows. Today we hunt: Viral Publicity Stunts.
10. Improv Everywhere are the masters of viral publicity stunts: in February 2008, they brought…
LONDON – Rock band The Dead, featuring original Grateful Dead members Bob Weir, Phil Lesh, Mickey Hart, and Bill Kreutzmann, is using the internet to help fans personalise concert photobooks commemorating its 2009 US tour.
LONDON – England rugby union star Danny Cipriani has signed an advertising deal with Eden Park, the Paris-based fashion label.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
