OK, it’s time to stop with the overly predictable, oh-so-tired theme of…well, watch this video and we guarantee you’ll be able to guess what happens before the commercial ends
NEW YORK – Domino’s Pizza US is planning to file a civil legal action against the two ex-employees whose unhygienic antics are currently spreading around the world via YouTube.
I
f you haven’t been asleep for the last month you know there’s been a project around here called Killed Ideas.
LONDON – TalkSport has signed Russell Brand and Oasis front-man Noel Gallagher to create a two-hour “no holds barred show” on Sunday 19 April.
When it comes to sports, there are rules. RULES! And they must, at all costs, be followed.
LONDON – Guardian Media Group-owned regional publisher MEN Media has settled its dispute with the NUJ over the restructure of editorial staffing on the Manchester Evening News and its weekly sister papers.
Désignée par l’Islandaise Kristín Birna Bjarnadóttir, ces lampes ont été créées à partir de matériaux réfléchissants. Avec une forme rappelant celle des méduses, suspendue au plafond et livrée avec quatre plaques de verre pour permettre de choisir la couleur de son choix.
LONDON – The National Autistic Society is to become the official UK charity of CBeebies show Numberjacks.
LONDON (AdAge.com) — Britain's biggest commercial channel, ITV, is seeking to divert attention away from its financial troubles with a big-budget branding commercial selling the channel as "The Brighter Side."
LONDON – Development Hell, the publisher of Mixmag and The Word, has bought clubbing social networking website DontStayIn.com for an undisclosed sum.
LONDON – Bliss, the teenage monthly magazine for girls, has been redesigned with a new logo and new columnists.
All SAP Books are available as instant eBook downloads in Adobe PDF format.
LONDON – Regional newspaper group Observer Standard Newspapers has been sold to new company Bullivant Media, owned by the group’s former chairman Chris Bullivant, for an undisclosed sum.
LONDON – Lebara Mobile, the international mobile service provider, has been signed up by IDS as exclusive sponsor of the upcoming Indian Premier League (IPL) cricket tournament on Setanta Sports.
LONDON – Development Hell, the independent publisher behind magazines Mixmag and The Word, has acquired the clubbing social networking site, DontStayIn.com.
LONDON – Virgin1 has linked up with Microsoft’s Xbox Live to use in-game advertising for the first time to promote its coverage of the Ultimate Fighting Championship (UFC).
Tá difícil encontrar alguém tão visionário quanto o Chairman da Virgin Group, Richard Branson. Branson coordena um conjunto de empresas voltadas para os mais diversos setores da sociedade, presentes em diversos países.
Entretanto, Branson não apenas se destaca por enxergar oportunidades em uma infinita extensão de marca. Agora, ele decidiu focar em um setor pouco abraçado pela sociedade corporativa, as startups. Startups são empresas embrionárias que acabam de nascer com uma proposta diferente. Por serem novas, estas micro-empresas não tem o costume de investir em publicidade massiva, gastando rios de dinheiro e tudo mais. Muitas vezes, estas startups não tem nenhum dinheiro para gastar em publicidade. Foi pensando nessa carência, e comemorando os 25 anos da Virgin Atlantic (companhia aérea do grupo) que Richard Branson decidiu criar o PitchTV, um vídeo-blog na internet que reúne depoimentos de micro-empreendedores que estejam à procura de publicidade gratuita, visibilidade e investidores.
Com mais facilidade, estes vídeos enviados pelos próprios criadores podem parar no blog do PitchTV. Porém, o rigor é maior para que estes vídeos sejam transmitidos nos televisores das aeronaves da Virgin Atlantic. Os internautas poderão votar nos melhores vídeos/depoimentos para que eles sejam transmitidos a bordo.
Richard Branson também está no Twitter, como mais de 80 mil seguidores. Esta é a forma encontrada pelo bilionário para aumentar seu relacionamento com seus clientes e internautas. Através do seu Twitter, Branson sempre teve a intenção de responder as dúvidas e os comentários das pessoas.
:: Via Mashable
LONDON – Gill Hudson is leaving her editorship of BBC’s Radio Times to take over as the new editor-in-chief of Reader’s Digest magazine in the UK.
Ad pros groan at the mention of infomercials, yet their continued existence means they pay off. Why not get ahead of the game and add it to your arsenal? Besides, it’s like providing annuities to your favorite stars of the last century.
Paul Hirsch has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
