LONDON – Despite the current economic downturn, British consumers are still spending a much bigger proportion of their income on leisure activities than they did in the 70s, according to the latest annual survey from the ONS.
LONDON – A memorial service will be held for Kevin Steeds, the founder and executive chairman of Cello Group, next Monday (20 April).
LONDON – Greg Dyke, the former director-general of the BBC, has been hired by the NHS to provide insights into raising standards at the health service.
LONDON – Britain’s Border Agency is spending around £8 million per year on advertising and PR, it was revealed yesterday.
“Wipes out nasal congestion.”
Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Creative Director: Barbara Cicalini
Art Director: Daniele Dagrada
Copywriter: Simona Angioni
Photographer: 3D: Martin & Rainone
Director: Lilli Guacci
Published: February 2009
LONDON – Leo Burnett Lisbon has created an online plug-in that inserts the word “opportunity” in place of the word “crisis” on every webpage.
Advertising Agency: Young & Rubicam, Budapest, Hungary
Creative Directors: Róbert Gács, László Falvay
Art Director: Márton Jedlicska
Copywriter: Babett Vasvari
Account: Zita Nagy
Released: April 2008
(TrendHunter.com) Anne Vyalitsyna and her adorable freckles star in this ethereal editorial by photographer Mariano Vivanco in the new May 2009 issue of Dazed Confused magazine.
Über stylist Nicola Formichetti dressed…
Microsoft’s objectively douchey “Laptop Hunters” was overripe for parody from moment of launch, hence this spoof featuring Homeless Frank, who’s offered a grand to buy a PC.
Credits:
Title: Animals
Client/Product: ESPN
Advertising Agency (Name, City, Country): Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Daniel Leitão
Copywriter: Silvio Amorim
Illustrator: Bruno Mazzilli
The Dallas Ad League will play host for Dallas’ Greater Area for 2 days, allowing access to more than $1.4 million in paid media for just pennies on the dollar. Proceeds from the DAL Spring Media Auction will benefit two charities: The DREAM Fund and the Dallas Ad League Foundation scholarship program.
“We’re supporting the Dallas advertising community in these tough economic times by stimulating cash flow for participating media entities and offering incredible deals for media buyers and their agencies,” said Frank Kopec, executive director of the Dallas Ad League. “We’re also enhancing the incredible buys with media packages benefiting wonderful causes dear to the local advertising community.”
Local Flavor Technology of Birmingham, Ala., will oversee the DAL Spring Media Auction. A portion of a bidder’s spend will be tax deductible.
Brian Yalung is the editor for Beneath the Brand and Beyond Madison Avenue. He is also the owner of several other premium blog sites like Concept Wizards. Stick around for unique and sensible posts coming your way.
(Source) Press
(TrendHunter.com) Expect the unexpected with Neil Krug’s photography. His images magnetize the eye and create an atmosphere like no other.
Visually beautiful and stunningly bizarre, his photos represent the world of every…
In a move to provide some assistance to the struggling retailers as far as signage requirements are concerned, BuildASign.com has released an open-ended offer to partner with sign businesses across the country. The online signs retailer extends this offer to competitors in danger of closing anywhere in the US in order to create mutually beneficial relationships that will help see both BuildASign.com and its partner companies through the recession.
BuildASign.com has invested heavily in developing a state-of-the-art, user-friendly website and building a national online presence. Now, for the first time ever, BuildASign.com is ready to share its technology with others in the sign industry, through partnerships or acquisitions. The leading custom signs e-tailer is already pursuing opportunities with a handful of companies and is looking for additional leads.
BuildASign.comTM seeks sign shops earning from $50,000 to $5,000,000 annually, but is open to speaking to any sign business interested in a partnership opportunity. The signs e-retailer is open to partnership types ranging from online affiliate and reseller relationships to lead-sharing and outsourcing to complete acquisition.
Brian Yalung is the editor for Beneath the Brand and Beyond Madison Avenue. He is also the owner of several other premium blog sites like Concept Wizards. Stick around for unique and sensible posts coming your way.
(Source) Press
Agency: JWT Delhi, India
Creative Director: Soumitra Karnik
Art Director: Sumati Singh
Copywriter: Charu Chhitwal
Illustrator: Achintya Biswas
Photographer: Jaideep Oberoi
Account Management: Hari Krishnan
Published: December 2008
(TrendHunter.com) What makes a woman sexy in the eyes of guys? Fashion Copious thinks it’s more subtle than you might imagine. They suggest that fashion sexiness has changed. Their ideas of what’s hot now? The unexpected…
(TrendHunter.com) Hussein Chalayan turned heads with his Fall 2009 show with one particular dress design. Following on the “ass crack” trend created by a particular pair of Alexander McQueen jeans, Chalayan designed a dress…
(TrendHunter.com) Lil Kim’s costume on Dancing With the Stars this week certainly rocked, but her wardrobe malfunction almost threatened her score!
If it weren’t for a fast acting host, Lil Kim’s fashion blunder would…
NEW YORK (Adage.com) — Steven Brill has gone public with Journalism Online, the company that he and two other media veterans are starting to help newspapers and magazines charge for their content online. That prompted a flood of interest — but also questions from all quarters in media. We grabbed a few minutes with Mr. Brill to hear his answers to some of those questions.
A Philips vai lançar em breve a Cinema 21:9, a primeira TV com formato de cinema, inteiramente pensada para se aproveitar o melhor dos filmes. A promessa é que se você tem uma TV widescreen 16:9, vai perceber que não está dando todo o valor para a sua película preferida.
Para demonstrar isso, a DDB de Londres e a Stink Digital criaram um curta interativo chamado “Carousel”. O usuário é que controla o andamento da história, passeando pelas cenas como se fosse uma tomada única e comparando ambos os aspectos, 21:9 e 16:9.
Dentro do curta há ainda duas intervenções possíveis, um iluminador e um produtor contam como cada cena é pensada e construída de maneira cuidadosa para criar a melhor experiência possível.
A interação é simples, mas a produção é espetacular e cheia de detalhes. Viu cliente? Internet também merece produção de cinema.
Já eu, nem me dignei a descobrir se já divulgaram o preço dessa TV, tenho medo.
NEW YORK (AdAge.com) — How do you capitalize on two of the fastest-growing networks on cable? Combine them, of course. That's part of the strategy that's anchoring the ongoing ratings success story of Bravo and Oxygen, two of the anchor brands of Women@NBCU, a lifestyle-marketing group that also includes iVillage, "Today" and the company's "Green Is Universal" unit.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
