Press Association adds video wire service

LONDON – The Press Association is adding a video wire service that can be used by broadcasters and online news services to edit in to their own packages.

Women overturn conventional wisdom and cut back on lipstick in this recession

LONDON – Women are drastically cutting back on the amount of lipstick they buy during the recession, despite the common belief that women buy more lipstick in tough times, according to research by Mintel Beauty Innovation.

Women are cutting back on lipstick in this recession

LONDON – Women are drastically cutting back on the amount of lipstick they buy during the recession, despite the common belief that women buy more lipstick in tough times, according to research by Mintel Beauty Innovation.

Mullerlight tempts consumers with New York promotion

LONDON – Mullerlight is backing a promotion for free trips to New York with a £1m TV campaign.

Unilever set for brand buying spree

LONDON – Unilever is considering buying Alpro Soya as part of a European expansion programme.

FremantleMedia to cash in on Susan Boyle clips after striking YouTube deal

LONDON – FremantleMedia, the production company behind ITV’s ‘Britain’s Got Talent’ has secured a deal with YouTube to start selling ads around clips of Scottish singing sensation Susan Boyle.

Swiftcover makes U-turn to offer musicians insurance

LONDON – Insurance brand Swiftcover has announced it is to start offering its products to musicians, ahead of an Advertising Standards Authority (ASA) ruling on Wednesday.

BBC One’s Bafta broadcast brings in 4.3m viewers

LONDON – BBC One’s live coverage of the Bafta television awards ceremony last night saw an average audience of 4.3m tuning in across the two-hour broadcast, hosted by comedian Graham Norton, almost 18% of the available audience.

Talking posters on horizon thanks to paper speaker breakthrough

LONDON – Talking advertising posters could be put into development in the near future, with the development of speakers made out of paper, suitable for thin devices such as LCD screens.

Andrew Robertson’s Chocolate Mail and Treehouse Stories


NEW YORK (AdAge.com) — One of the ways that Omnicom's BBDO is adjusting to the digital age is by growing its Proximity network of ad agencies. Created about six years ago, the heavily digital Proximity has 2,000 employees and offices in 55 countries. It's now expanding into the U.S. with a presence in New York, Chicago, Minneapolis and Cincinnati. BBDO CEO Andrew Robertson details the recent success of its chocolate mail and treehouse campaigns.

Mercedes-Benz | Bas Plus

A Mercedes-Benz já fez campanha com linhas sonoras, e agora traz um comercial tipográfico para apresentar seu sistema de freios Bas Plus, capaz de “ler as estradas”.

A criação é da BBDO Düsseldorf, com produção da SEHSUCHT.

UPS calls global advertising review

LONDON – UPS has called a global review of its above-the-line, media buying, relationship marketing and digital advertising accounts.

As Aventuras de Mário, o Publicitário | 71

As Aventuras Mário Publicitário

Aldo Bakker Porcelain

Un superbe ensemble de pièces de porcelaine. Elles proviennent du designer d’objets néerlandais Aldo Bakker pour les producteurs Ottink Frans. La collection comprend 5 objets en porcelaine dédié à la table, de la carafe d’eau au récipient pour lait. Plus d’images dans la suite.



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ad:tech SF: Levi’s Blueprint for Storytelling

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“When presented with bold new ideas, people reference what they know more than what they can conceive.”

Global boss Miron calls on government to name digital radio switchover date

LONDON – Global Radio has made one of its biggest public interventions in the debate over the future of digital radio, with chief executive Stephen Miron calling on the Government to set a date for digital radio switchover.

Henkel wood glue for worst case scenarios

Click Images To Enlarge

Advertising Agency, City: TBWA\RAAD MIDDLE EAST, Dubai
Executive Creative Director: Milos Ilic
Copywriter: Deger Cotelioglu
Art Director: Danilo Villanueva
Photographer: Groovy Studio

Via [Dubai Lynx]

MySpace confirms former Facebook boss as new CEO

LONDON – MySpace has appointed former Facebook boss Owen Van Natta as its new chief executive as part of a restructure that recently saw the departure of the social networking site’s co-founder Chris DeWolfe.

ITV appoints Freeview’s Rob Farmer to head viewer marketing

LONDON – ITV has appointed Rob Farmer, director of marketing communications at Freeview, to the role of director of viewer marketing reporting to David Pemsel, ITV’s group marketing director.

The West End, Boris Johnson and Visit London launch joint marketing drive

LONDON – The West End Marketing Alliance (WEMA) and London Mayor Boris Johnson and Visit London have co-created their first campaign to drive footfall to the district.