LONDON – Sports channel Eurosport will provide motorsports content for Mirror.co.uk and advertise its motorbike programming in the sport and motorsport sections of the Mirror website, as part of a five-figure partnership deal.
LONDON – Free music-streaming service Spotify reached one million registered users in the UK at the weekend, despite only becoming free to access in February.
LONDON – Global Radio will complete the rollout of its Heart brand nationwide, with the rebrand of nine local radio stations as Heart on 22 June.
Two of the package food industry's biggest titans, General Mills and Kellogg Co., announced massive giveaways last week aimed at combating hunger through Feeding America, formerly known as America's Second Harvest. General Mills' Hamburger Helper is donating money to provide as many as 3.5 million meals, while Kellogg is giving an entire day's cereal production, more than 55 million servings, valued at about $10 million.
LONDON – Joshua G2 has appointed Rebecca Rae and Caroline Parkes to head up the creative and planning of its brand response division.
LONDON – COI has appointed Glue and Farm to handle the creative ad account for the Electoral Commission.
LONDON – Michael Murphy, former CEO of Friends Reunited, is embarking on a plan to take affiliate marketing mainstream with an investment in online shopping community Quidco.com.
NEW YORK (AdAge.com) — Conde Nast dropped a long-anticipated ax on Conde Nast Portfolio this morning, shutting down the expensive, ambitious effort to build a business magazine with a stylish presentation. The move affects more than 85 employees, already down from a peak of 140 after a retrenchment last November, including Editor in Chief Joanne Lipman and Publisher William Li, who are both leaving the company.
LONDON – The Communication Workers Union has announced it is balloting Royal Mail members with a view to take strike action in London over planned job cuts to the capital’s workforce.
Retour sur cette campagne de publicité pour la gamme iPod Shuffle de la marque Apple. Publié en 4 déclinaisons l’année dernière par l’agence Cap Q à New York, autour de l’idée d’une utilisation nomade à travers un jeu graphique des écouteurs blancs.
Com a atual polêmica envolvendo os brindes do Happy Meal (McLancheFeliz), por aqui, o Mc Donald’s (Estados Unidos) está lançando uma novidade que promete fazer bastante barulho.
O fato é que o McD começou a criar seus próprios CDs de música que, inicialmente, começarão a ser distribuídos em caixinhas do Happy Meal. Os CDs fazem parte de uma parceria do McD com uma companhia norte-americana de entretenimento infantil, a Kidz Bop. Em meados de maio, cerca de oito diferentes tipos de CDs colecionáveis estarão a disposição da rede de fast-food.
Diversos meios de comunicação já estão cobrindo está novidade. Anúncios em revista e internet também chamam a atenção do público. Na televisão, um simpático filme de 15”, criado pela Leo Burnett, mostra uma mãe e seus filhos cantando dentro do carro (aqui).
Dessa forma, a música prova mais uma vez que pode ser uma aliada valiosa para o marketing de uma empresa. Ela é uma ferramenta que aumenta o awareness da marca junto ao seu target. Se bem integrada ao conceito da marca, pode ser uma receita de sucesso irrecusável. Agora, se isso vai ou não gerar mais pressões sobre o McD, é uma outra longa história.
Provoking street campaign which can be seen right now in Melbourne for the Australian Childhood Foundation. For their ongoing campaign Stop Child Abuse Now they used child size mannequins to represent children suffering neglect. The mannequins were placed in high traffic locations around the city and then a billposter was pasted over the top of the figure so only the feet and legs could be seen. Words on the poster read, “Neglected Children are made to feel invisible.”
Advertising Agency: JWT, Melbourne, Australia
LONDON – Crisis is promoting its ‘Hidden Gigs’ campaign through the innovative use of ‘clean’ graffiti on the streets of London.
LONDON – The COI has launched a new roster of regional agencies to better meet the needs of government marketers planning regional campaigns.
Des superbes sculptures en papier, ainsi que des installations grandeur nature par l’architecte japonnais Ryuji Nakamura. Un style avec beaucoup de finesse, de calme et de créativité. Plus d’images dans la suite.
I hadn't seen him in years, the shiny-cheeked boy with blue eyes and a head of hair that may have been the inspiration for Rod Blagojevich's helmet. But there he was, on page 13 of "Ad Boy: Vintage Advertising with Character." It was Hershey Boy. Or, as I like to call him, Hydrocephalic Harry — it looks like all that chocolate milk goes straight to that kid's cranium.
LONDON – Virgin1 is to expand its hours on Freeview from 20 May and will also launch a new Virgin1+1 service.
LONDON – The Daily Mirror has teamed up with digital sport network Eurosport to promote its coverage of the 2009 British Superbikes season.
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