Hasta La Creative!

LONDON – Fatboy Slim’s new band, The Brighton Port Authority, is trialling a new performance-based advertising model through its record label Southern Fried.

Though it was not feted that much during the Academy Awards, Watchment is slowly proving to one and all that it is the movie worth watching. Watchmen doesn’t open until Friday, but Fandango is already seeing strong advance ticket sales for the film, comprising 61% of all sales on Fandango, the nation’s leading moviegoer destination.

Advance tickets for director Zack Snyder’s Watchmen are far outpacing advance tickets sold for Snyder’s previous movie, 300, at the same point in that film’s sales cycle. Dozens of midnight Thursday night showtimes for the film are sold out on Fandango, from Albany, Georgia to Dublin, California.

As a bonus, moviegoers purchasing tickets for Watchmen or Watchmen: The IMAX Experience on Fandango will receive a free download of bonus content on iTunes, including the first chapter of Watchmen Motion Comics plus a sneak peek of Watchmen: Tales of the Black Freighter.

(Source) Press

It looks like that this new offering from Walt Disney Studio Motion Pictures and IMAX Corporation, the Jonas Brothers is going to be the next big hit if initial numbers are to be considered.

The 3D Concert Experience grossed $765,000 in select IMAX(R) 3D theatres, posting a per screen average of approximately $15,000 during its opening weekend from Friday, February 27 through Sunday, March 1. The limited IMAX 3D engagement will continue to run through this Thursday, March 5.

“We’re happy that Jonas Brothers fans have a chance to experience this concert film in IMAX 3D,” said Greg Foster, Chairman and President, IMAX Filmed Entertainment. “The rollout of our digital IMAX projection system made this one-week IMAX run possible, and we are pleased that this flexibility enabled our partners at Disney as well as our exhibitor partners to have this special release for a week.”

This high-energy Walt Disney Pictures rockumentary 3D feature film event from director Bruce Hendricks (”Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour”), blends excerpts from the Brothers’ red-hot “Burning Up” concert tour, including guest performances from Demi Lovato and Taylor Swift. The film also includes exclusive behind-the-scenes footage, off-the-wall segments, a never-before-heard song (”Love Is On Its Way”), swarming fans and a lot of JB-style humor-giving fans never-before-seen insights into the lives of Kevin, Joe and Nick.

(Source) Press

For years, we wrote about Britney Spears here on Adrants. It was almost obsessive. Then…she met Kevin Federline and, well, things changed.

Mulheres jovens e cheias de atitude estão na mira da nova campanha criada pela Crispin Porter + Bogusky para a Old Navy, uma das maiores lojas de departamento da América no Norte (EUA e Canadá).

Observando de primeira, a gente acaba achando ela meio “bizarra”. Sobre tanto, a campanha “The Supermodelquins” é um passo a frente no mundo do “marketing alternativo“.

Seu contexto é mostrar que os manequins das lojas Old Navy são, na verdade, celebridades dispostas a expor suas peças e acessórios. Tal ludicidade acaba gerando uma ligação emocional com as espectadoras.

O 1º vídeo que foi lançado pela campanha, fala um pouco da vida de cada um dos principais manequins. Reparem que cada um deles tem uma história de vida diferente.

Utilizando, basicamente, a internet e outras ferramentas virtuais para efetivar seus canais de comunicação, as “meninas” podem acompanhar o desenrolar da campanha através de um canal no Youtube, criado especialmente para ocasião.

O site oficial reporta as principais ofertas, seguindo a linha conceitual da campanha. É estendido por uma revista digital (semanal), em formato PDF, que trás as fotos de manequins com os últimos lançamentos e promos da Old Navy.

“The Supermodelquins” é tão audaciosa, que consegue chegar ao ponto de se “auto-viralizar” por tamanha chance que tem de ser uma campanha que choque e surpreenda todas as consumidoras e entusiastas dos Estados Unidos. E olha que não são poucas

:: Com fonte do AdAge, The Denver Egoist e Ypsilon2

Hearing that giant consumer brand Sony has been filming experimental musicians to promote its line of Walkman digital music devices seems to make perfect sense to these American ears.

Coup de projecteur sur Marc Adamus, photographe de paysage sauvage avec des clichés uniques qui délivrent une atmosphère plein de vie. A noter les cadrages, couleurs et contrastes à couper le souffle. Plus d’exemples à découvrir dans la suite.

Le drame visuel et le génie artistique de ses photographies sont nés d’un oeil intelligent, pour les nombreuses humeurs de la nature, et d’une passion de toute une vie pour les régions sauvages.

LONDON: Hugh Fearnley-Whittingstall’s ‘Chicken Out!’ campaign has announced the winner of a design competition to create a new label proposal for Tesco’s standard reared chicken.

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Creative Director: Christian Khoury
Art Director: Candice Davi
Copywriter: Rebecca Wicks

Via [ mediaME ]