Présentation de l’alphabet complet et de ces lettres dessinées à la main autour de la typographie et des nuanciers de couleurs Pantone. Une expérience organisée par Post Typography à Baltimore, et un travail conçu par Marc Alcock.
LONDON – The Formula One Teams Association (FOTA) has outlined its Formula One roadmap to reduce costs during troubled economic times, as well as steps to improve the sport’s appeal to TV viewers.
LONDON – Luxury underwear, clothing and gift boutique Coco Ribbon has ceased trading after the economic downturn caused a slump in sales.
LONDON – Metro, Associated’s free morning city newspaper, has suffered double-digit declines in advertising revenues for the first three months of the year and the downward trend is set to continue, according to managing director Steve Auckland.
Directed by: Joel Coen, Ethan Coen
LONDON – Lifestyle magazine Woman & Home is targeting a 50% in increase in traffic after relaunching its website with a new design and ad formats.
LONDON – Facebook was the most searched for brand in the last part of 2008 according to internet traffic analyst Hitwise, receiving 52% more searches than second-placed YouTube.
LONDON – The UK’s largest trade union has hired Labour Party digital agency Tangent One to create a national campaign to help save manufacturing jobs.
LONDON – Oxfam has handed its £2m digital marketing account to digital direct agency CheezeDMG after a four-way competitive pitch.
LONDON – Five is merging its marketing departments as part of a company-wide restructure. The broadcaster said it is cutting up to 87 positions, including a number of marketing jobs.
LONDON – Schwartz, the herbs and spices brand, is to reposition its range as a source of nutritional benefit.
LONDON – Broadcaster Five has announced a restructuring plan that could result in a quarter of its staff being made redundant.
NEW YORK (AdAge.com) — Talk of restricting behavioral-targeting practices is heavy in the air these days. But what if Generation Y — the first demographic to grow up totally immersed in the digital life — actually wants to be behaviorally targeted by marketers? Speaking at the recent OMMA Behavioral conference, Forrester Research's Emily Riley made a strong case for this idea. She even suggests the creation of a web portal that would enable Gen Y-ers to post their wants in an organized manner — so appropriate marketers could more quickly and efficiently respond to them.
LONDON – Greene King has become the first UK brewer to be given Red Tractor accreditation for it entire range of beers.
LONDON – Martin Cunningham has joined regional publisher Archant in the new role of commercial director of Homes24.co.uk.
“The second best way to tell if you are pregnant.”
Advertising Agency: Lowe, Bangkok, Thailand
Creative Directors: Supon Khaotong, Kittinan Sawasdee, Piya Churakpong
Art Director: Anun Nunsai
Copywriter: Thanavate Siriwattanagul
Photographer: Basil Childers
Retoucher: Thanawat
LONDON – Channel 4’s ‘Grand Designs’ tied with BBC One’s David Attenborough series ‘Nature’s Great Events’ in last night’s TV ratings with 4m viewers apiece, according to unofficial overnight figures.
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