Mar
09
Ten things that might surprise you about Marketing’s Readers’ Survey
Posted in: UncategorizedLONDON – Our first ever reader’s survey revealed some interesting and sometimes surprising insights into the world of top flight marketers.
Mar
09
British Airways continues hunt for marketing head
Posted in: UncategorizedLONDON – British Airways has not offered a job to former HBOS and HSBC marketer James Boulton as its global marketing director.
Mar
09
Coca-Cola | Happy Me
Posted in: UncategorizedA Coca-Cola estende sua campanha pela felicidade no Brasil com um novo site, o Happy Me. Nele você pode criar um avatar, que pretende ser a expressão da sua felicidade no momento. São várias opções de customização do personagem, e as opções se alteram de acordo com a sua localização e clima.
Depois de pronto, o Happy Me pode ser transformado em wallpaper, papertoy e imagem para MSN, Orkut, Facebook, etc. Bem leve e fácil de brincar.
A criação é da Gringo.
Mar
09
Facebook Sending More Traffic Than Google to Some Sites
Posted in: Uncategorized
NEW YORK (AdAge.com) — Marketers spend billions to attract search traffic from Google, but late last year Facebook started becoming a bigger source of traffic for some large websites, according to analytics firm Hitwise.
Mar
09
Social networks and blogs head e-mail in online use
Posted in: UncategorizedLONDON – Social networks and blogs are the fourth-most popular online category, ahead of personal e-mail, new research by The Nielsen Company has revealed.
Mar
09
Posterscope develops lenticular campaign for Aero
Posted in: UncategorizedLONDON – Posterscope’s innovation division Hyperspace has developed a six-sheet campaign for Nestlé Aero that will present animated ads across traditional static sites.
Mar
09
Festival of Media Reveals Awards Contenders
Posted in: UncategorizedNEW YORK (AdAge.com) — The Valencia Festival of Media revealed the nominations for its first awards program today. Starcom MediaVest tops the contenders list in the campaign categories, with 18 nominations, followed by Mindshare, with 13; MediaCom, with 11; and Havas, with seven. Microsoft, The Wall Street Journal and Meredith also got nods. See the full list of nominees.
Mar
09
‘Bicultural’ Has Moved Beyond Simply Meaning Two Cultures
Posted in: Uncategorized
Mar
09
Nike comemora estreia do Fenômeno
Posted in: UncategorizedEm anúncio criado pela F/Nazca, as porteiras se abrem para o “Fenômeno”, que está de volta e faz jus ao seu apelido. Ronaldo fez o gol salvador no clássico com a camisa do Corinthians. Ontem, ao entrar em campo no final do segundo tempo, ele garantiu o empate de 1 a 1 contra o Palmeiras, num golaço de cabeça, provando que é não é apenas uma estratégia de marketing do time.
(O anúncio, que você vê abaixo, foi publicado hoje nos principais jornais do país: Folha de S.Paulo, O Globo e Metro).
Mar
09
Arnet Personal | Cactus
Posted in: UncategorizedMais um nonsense para a Arnet vindo diretamente da Santo, de Buenos Aires. Dessa vez, uma família que tem cactos no traseiro para anunciar a promoção Personal Mania e um celular com Messenger gratuito.
Veja os filmes anteriores aqui e aqui.
Mar
09
CityJet selects Euro RSCG for pan-European account
Posted in: UncategorizedLONDON – Euro RSCG London has won the pan-European advertising account for CityJet.
Mar
09
OgilvyOne picks up Zurich Connect DM and digital account
Posted in: UncategorizedLONDON – Zurich Financial Services has appointed OgilvyOne to handle the direct marketing and digital account for its Zurich Connect business in the UK.
Mar
09
Child Workforce Development Council hires 23red Regions
Posted in: UncategorizedLONDON – The Child Workforce Development Council (CWDC) has appointed marketing agency 23red Regions as its creative and design agency following a pitch.
Mar
09
Dulux partners with ITV and The Sun
Posted in: UncategorizedLONDON – Dulux has joined forces with ITV and The Sun newspaper to launch a campaign encouraging people to decorate their homes.
Mar
09
Troyt Coburn
Posted in: UncategorizedCoup de coeur pour le photographe de mode Troyt Coburn et son site portfolio flash. De nombreuses séries de portraits et shootings, pleines de légèreté et de fluidité. A découvrir la très belle campagne de publicité pour les jeans Lee. Plus d’images dans la suite.
Mar
09
Frito-Lay, Made for Each Other
Posted in: Uncategorized
I’m loving the different styles of animation going on in this campaign. Also check MadeForEachOther.com, the site is pretty good too.
Blacklist created two of the spots, Love & Sockets, directed by David Lobser, and Firesprite, directed by Pistachios. Go here to see the full credits.
Mar
09
Zero Mouse Design
Posted in: UncategorizedUn superbe concept du designer allemand Oliver Rosito avec cette souris intitulé “Zero Mouse” au design élégant et aux formes bien dessinées. A noter l’utilisation de matériaux très légers.
Dans le même esprit : Arc Mouse
Mar
09
Portals, Social Networks Lose Share in Razorfish Ad-Spending Study
Posted in: UncategorizedNEW YORK (AdAge.com) — When it comes to where online ad dollars are going, Razorfish's annual digital-outlook report is always an interesting glimpse into one agency's decisions. And as Razorfish is the second-largest agency by digital revenue, according to Ad Age DataCenter data, it's worth paying attention.
Mar
09
Ad Age Editor’s Report From 4A’s Media Conference
Posted in: Uncategorized
NEW ORLEANS (AdAge.com) — The downsized American Association of Advertising Agencies' annual media conference was an affair nearly as somber as it was small. Speakers did their best to pump up industry morale from the stage, but the fear among attendees was palpable throughout the corridors and quiet gathering places of the event. In one of its more curious sessions, a series of consumer panelists raved about the value of various media in their lives — even as executives in the audience bemoaned their inability to sufficiently monetize many of those digital formats.
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