LONDON – The Daily Telegraph has boasted on its front page that Telegraph.co.uk is the biggest UK newspaper website according to the latest figures from Nielsen Net Ratings.
O Toblerone Fruit & Nut é uma nova aposta da Kraft Foods nas Filipinas.
O produto tem os jovens como principal público alvo. E por esse motivo, sua nova campanha, intitulada “Play it, Forward it“, trabalha somente com a mídia digital.
O foco é uma campanha de mobile marketing, que convoca os jovens a demonstrarem seu carinho pelas pessoas mais próximas, enviando mensagens de texto e vídeos pelo celular, sendo que serão transmitidos em telões espalhados por algumas ruas e avenidas das Filipinas. A estratégia por trás da campanha é desenvolver uma sensibilização do Toblerone para o seu Fruit & Nut, inerente ao público segmentado (Geração Y), mas que não vivem sem os seus celulares e as redes sociais.
Há um website que está reunindo todos os principais vídeos enviados pelos consumidores, onde lá é possível fazer os uploads dos vídeos, e um espaço para votar nos melhores arquivos. Mobile site, aplicativo para Facebook e FriendFeed (em desenvolvimento) complementam a ação.
Os autores dos melhores vídeos ganharão iPhones como gratificação pela participação na campanha.
:: Com fonte do Mobile Marketer e Mobilizado Blog
DDB is engaging in the green by adding a tree trunk on their toilets as a tissue roll dispenser.
A good idea that is going to end in the garbage can.
Have notice how the toilets are an inspiring place for the advertising men?
If not, have a look on this, this, this, this, this, this, and […]
Girls look so nice in a flower pot, aren’t they?
If you like the flowers power in advertising, this print ad and this print campaign are for you.
"Let your human resource breathe."
Advertiser: Exotica
Advertising Agency: Leo Burnett, Lebanon
Creative […]
NEW YORK (AdAge.com) — "Mad Men," AMC's 1960s advertising agency drama, has struck a chord with the general public while also becoming a cult classic in the marketing-services industry. AMC's president and general manager, Charlie Collier, a former advertising executive who switched to the content side of the business in 2006, talks about the hit show's continuing impact as it prepares for its third season.
LONDON – Gerhard Zeiler, chief executive of Five owner RTL Group, has insisted the company has several options for Five’s future should it not strike a merger with Channel 4.
Advertising Agency: N=5, Amsterdam, The Netherlands
Creative Team: Marco de Jong, Thijs Bontje, Jurriaan Noij
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Agency Producer: Emma Lundy
Director: Bruno Bossi
Producer: Kirsten Clarence
Production Company: Giant Films
Post production: Black Ginger
LONDON – Britvic Soft Drinks, which oversees marketing for its owns brands such as Robinsons and those of Pepsico International, has slashed adspend by close to a third over 2008.
LONDON – Help the Aged and Age Concern England have engaged Steak to maintain their search engine visibility after their forthcoming merger under a yet to be revealed new brand name.
LONDON – The Audit Bureau of Circulations has, for the first time, released an audited monthly breakdown of consumer magazines’ circulation.
For client Puma, Droga5 produced “Lift,” an ad in which an avatar-like couple engages in a sultry courting ritual where nothing’s really what it seems, and everything changes, yada yada.
LONDON – Bookseller Waterstone’s has launched a digital version of its quarterly print magazine Books Quarterly.
LONDON – Post-it Notes manufacturer 3M is launching an online multiplayer viral game called Draw It, which players compete to guess what is being drawn on a Post-it Note.
Musicians Squeak E. Clean and DJ Zegon joined forces under the name NASA (North America/South America) to release their first album, The Spirit of Apollo.
LONDON – Musicians from bands including Pink Floyd, Radiohead and Blur have pooled together to form a lobby group to protect artists’ interests against threats including digital partnerships struck between labels and the likes of YouTube and Google.
Riding Ad Land’s current obsession with breaking into Guinness, Cricket has just produced the world’s largest cell phone — a gigantosaur Samsung Messager composed of “wood, metal, lights, wizardry, and love.”
SINGAPORE – Budget Malaysian airline AirAsia has launched an online competition, asking users to blog for the chance to become a pilot with the carrier.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
