Hasta La Creative!

Lembram do comercial “Waterslide” do banco britânico Barclay? Com locações em São Paulo, inclusive, o filme criado pela BBH London ganhou uma espécie de spin-off viral. Um grupo de estudantes resolvem construir seu próprio tobogã em torno de um edifício e registram toda a ação.

O vídeo serve como peça de divulgação para um concurso no YouTube, convidando as pessoas para criarem seus tobogãs e concorrerem a uma viagem ao redor do mundo. Os vídeos podem ser enviados até o dia 8 de março: youtube.com/barclaycardcreate.

A agência Dare, responsável pela promoção, lembra que você “não deve fazer nada perigoso” e muito menos “construir coisas para fora do seu prédio”, mas se depender do viral que criaram, é melhor esperar pelo pior.

LONDON – Rapp has devised a quick turnaround campaign for homeless charity Crisis in a bid to raise funds to help people facing freezing conditions on the streets.

Le créatif anglais Kyle Bean a décidé de ne pas choisir entre l’ordinateur et les livres : il est à l’origine de ce curieux objet entièrement fait en carton. Un système faisant ressortir le papier dans l’expérience du livre électronique.
 

And it’s neither hot nor yellow.

Mooching off the 3D Super Bowl shenanigans, Crest and Digitas launched Kiss Me in 3D, a site that promises all the steam and slobber of a warm, lusty body.

LONDON – The Institute of Direct Marketing has secured Don Tapscott, an expert on the application of technology in business and author of ‘Wikinomics’, to speak at its annual lunch on March 26.

LONDON – The Radio Advertising Bureau is launching a radio campaign later this week to promote the use of radio in an economic downturn.

LONDON – Kangaroo, the joint TV project between ITV, Channel 4 and BBC Worldwide, has been halted by the Competition Commission just as its marketing strategy is taking shape.

NEW YORK (AdAge.com) — Time Inc. CEO Ann Moore is bullish on the future of fact-based, professionally produced news media, despite massive layoffs and the growing power of nontraditional media like blogs and "citizen" journalists. She pointed to a recent multibillion-dollar inaccurate-news disaster that demonstrates how citizen journalists can create major liabilities. Her remarks came in an acceptance speech at the Magazine Publishers Association's Magazine Lifetime Achievement Awards.

LONDON – Thomas Cook has appointed former Orange marketer Michael Johnson to the position of brand director.